![Once Upon a Soda [#Transmedia] | Evolution of Work & Education | Scoop.it](http://img.scoop.it/QjT18E2Q-Fqg7EGCuoi4FTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
David M. Ewalt: "Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight."
Via The Digital Rocking Chair
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New approaches to education + alternatives to traditional careers
Curated by
Joakim Baage, SPOON USA
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Rescooped by Joakim Baage, SPOON USA from Transmedia: Storytelling for the Digital Age onto Evolution of Work & Education |
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Via The Digital Rocking Chair
Joakim Baage, SPOON USA's insight:
Great to see that Jeff Gomez is still at it and getting traction!
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Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.
But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.
Read more: http://bit.ly/HW3YDc Via Martin Gysler Delete the scoop?
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A potted history of transmedia storytelling giant, Starlight Runner.