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Evidence of Effectiveness of Health Care Professionals Using Handheld Computers

Evidence of Effectiveness of Health Care Professionals Using Handheld Computers | Evidence-based digital communications in healthcare | Scoop.it

Handheld computers and mobile devices provide instant access to vast amounts and types of useful information for health care professionals. Their reduced size and increased processing speed has led to rapid adoption in health care. Thus, it is important to identify whether handheld computers are actually effective in clinical practice.

 

A scoping review of systematic reviews was designed to provide a quick overview of the documented evidence of effectiveness for health care professionals using handheld computers in their clinical work.

 

This scoping review summarizes the secondary evidence for effectiveness of handheld computers and mhealth. It provides a snapshot of effective use by health care professionals across four key functions. We identified evidence to suggest that handheld computers provide easy and timely access to information and enable accurate and complete documentation. Further, they can give health care professionals instant access to evidence-based decision support and patient management systems to improve clinical decision making. Finally, there is evidence that handheld computers allow health professionals to be more efficient in their work practices. It is anticipated that this evidence will guide clinicians and managers in implementing handheld computers in clinical practice and in designing future research.

 

Original: http://www.jmir.org/2013/10/e212/


Via nrip, Olivier Delannoy
ebee's insight:

Scientific evidence confirming effectiveness of handheld computers for HCPs.

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IT-Lyftet och IT-Piloterna's curator insight, October 31, 2013 3:39 AM

Denna engelskspråkiga artikel framhåller bevis för hur effektiva handhållna datorer - läs "smart-devices" - är för hälsoutvecklingen inom vården.

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Why Mobile is No Longer Optional if You Want to Reach Rheumatologists | Virtual-Strategy Magazine

Why Mobile is No Longer Optional if You Want to Reach Rheumatologists | Virtual-Strategy Magazine | Evidence-based digital communications in healthcare | Scoop.it
Digital Insights Group Hosts a Webinar to Review Findings from DIG™ Mobile Rheumatologist on January 22 | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
ebee's insight:

Some really interesting insights. Our experience is that these usage levels can vary though by country. Knowing device usage levels is really important, especially used in conjunction with an understanding of your audience's natural digital behaviour style.

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2014 Marketing Predictions

2014 Marketing Predictions | Evidence-based digital communications in healthcare | Scoop.it
By now most brands are well into the process of budgeting and planning for 2014.  According to various research reports that I have read the number one priority for marketers is showing a clear lin...
ebee's insight:

Very much agree with this "Despite some “analysts” calling big data the life’s blood of marketing the most important aspect of big data is having someone who can actually see opportunities with the RIGHT data." 

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Brian Bernstein's curator insight, November 21, 2013 4:54 PM

Nice breakdown of some o the issues were facing in 2014

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Report: Pharma companies need to increase personalized communication if they want to survive

If pharmaceutical companies expect to retain loyalty, they need to develop more personalized communication with their customers, an increasingly picky group armed with more information tools than prior generations, according to a new report.
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Encourage a Culture of Experimentation to Perfect Your Multichannel Strategy | eyeforpharma

Encourage a Culture of Experimentation to Perfect Your Multichannel Strategy | eyeforpharma | Evidence-based digital communications in healthcare | Scoop.it

Via Stephen Dunn
ebee's insight:

Agree. We are big fans of the beta mentality. It's about creating MCM strategies which take advantage of the power of digital AND face to face interactions (and every other channel!).

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Stephen Dunn's curator insight, November 12, 2013 5:30 AM

And listen to the feedback you from your customers AND act on it . . . . .

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Sermo Poll: Mobile Technology and App Use by Physicians

Sermo Poll:  Mobile Technology and App Use by Physicians | Evidence-based digital communications in healthcare | Scoop.it
Physicians and technology.  A bias persists that doctors don’t use technology enough, particularly social media and apps.  Here at Sermo, we see things a little bit differently.  While some doctors...
ebee's insight:

Infromation on mobile usage by Doctors. US based survey. 

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Big Data Helps Reveal Consumer Behavior

Big Data Helps Reveal Consumer Behavior | Evidence-based digital communications in healthcare | Scoop.it
US marketers are feeling good about their Big Data efforts, especially when it comes to gaining insight into consumer behavior. Marketers and agencies are largely on the same page about the main benefits of Big Data initiatives.
ebee's insight:

Article about perceived benefit of big data initiatives. Would be interested to know how many marketers are specifically aware of their customer's online behaviour characteristics. 

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Evidence of Effectiveness of Health Care Professionals Using Handheld Computers

Evidence of Effectiveness of Health Care Professionals Using Handheld Computers | Evidence-based digital communications in healthcare | Scoop.it

Handheld computers and mobile devices provide instant access to vast amounts and types of useful information for health care professionals. Their reduced size and increased processing speed has led to rapid adoption in health care. Thus, it is important to identify whether handheld computers are actually effective in clinical practice.

 

A scoping review of systematic reviews was designed to provide a quick overview of the documented evidence of effectiveness for health care professionals using handheld computers in their clinical work.

 

This scoping review summarizes the secondary evidence for effectiveness of handheld computers and mhealth. It provides a snapshot of effective use by health care professionals across four key functions. We identified evidence to suggest that handheld computers provide easy and timely access to information and enable accurate and complete documentation. Further, they can give health care professionals instant access to evidence-based decision support and patient management systems to improve clinical decision making. Finally, there is evidence that handheld computers allow health professionals to be more efficient in their work practices. It is anticipated that this evidence will guide clinicians and managers in implementing handheld computers in clinical practice and in designing future research.

 

Original: http://www.jmir.org/2013/10/e212/


Via nrip, Olivier Delannoy
ebee's insight:

Scientific evidence confirming effectiveness of handheld computers for HCPs.

more...
IT-Lyftet och IT-Piloterna's curator insight, October 31, 2013 3:39 AM

Denna engelskspråkiga artikel framhåller bevis för hur effektiva handhållna datorer - läs "smart-devices" - är för hälsoutvecklingen inom vården.

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GlaxoSmithKline looks to boost healthcare sales with shopper insight facility | News | Marketing Week

GlaxoSmithKline looks to boost healthcare sales with shopper insight facility | News | Marketing Week | Evidence-based digital communications in healthcare | Scoop.it
GSK to use science and shift in marketing message to help retailers boost healthcare sales.
ebee's insight:

Really cool technology GSK are using to draw customer insights in order to improve in-store marketing.

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Which social media tools are physician practices in love with? - MedCity News

Which social media tools are physician practices in love with? - MedCity News | Evidence-based digital communications in healthcare | Scoop.it
Which social media websites are physician practices using to boost patient engagement? A ZocDoc survey infographic reveals interesting insights.
ebee's insight:

Figures on social media usage amongst doctors.

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Big Data Improves Health Care

Big Data Improves Health Care | Evidence-based digital communications in healthcare | Scoop.it
Data is making health care better, smarter and cheaper
ebee's insight:

Good read about the ways Big Data is improving the healthcare industry.

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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Evidence-based digital communications in healthcare | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.
ebee's insight:

Author talks about a couple of ways this might be useful within healthcare. Not sure I'm buying into its potential usefulness in healthcare (just yet anyways), but can definitely see it being helpful for creating more targeted marketing campaigns.

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New Study on Physician Online Behaviors Shows Health Care Professional Sites ... -- RESTON, Va., Dec. 3, 2012 /PRNewswire/ --

RESTON, Va., Dec. 3, 2012 /PRNewswire/ -- New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement.
ebee's insight:

Data a year old now, but still some interesting statistics on digital reach and engagement levels. 

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How can physicians manage their online persona? KevinMD offers guidance

How can physicians manage their online persona? KevinMD offers guidance | Evidence-based digital communications in healthcare | Scoop.it
ebee's insight:

Reading this made me Google my Dad. It confirmed what I know, he’s a medical genius but with little interest in his ‘online persona’. Clearly US docs have an increased need to manage their online brand driven by patient pressure but other countries are not far behind. It’s interesting when you start to identify those with a significant social digital footprint – the broadcasters, accelerators and connectors as we think of them – in terms of the influence and awareness they create. 

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Rescooped by ebee from Pharma Multichannel Marketing
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What is the nature of the digital health divide in the UK?

I'm reading Analysis of ONS Opinions and Lifestyles Survey 2013
1. What is the association between socio-economic and demographic factors (age, sex, education, and household income), health status and using the Internet?

Via Stephen Dunn
ebee's insight:

Some interesting stats on a UK digital divide by age, education level, and income.

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Rescooped by ebee from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
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THE FUTURE OF DIGITAL: 2013 #mustread #great #hcsmeufr #hcsmeu #hcsm

THE FUTURE OF DIGITAL: 2013 #mustread #great #hcsmeufr #hcsmeu #hcsm | Evidence-based digital communications in healthcare | Scoop.it
A presentation by Business Insider CEO Henry Blodget.

Via Lionel Reichardt / le Pharmageek
ebee's insight:

20 minutes worth of digital data slides! Next big thing = wearable health devices.

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Four factors driving gamification in healthcare | mobihealthnews

Four factors driving gamification in healthcare | mobihealthnews | Evidence-based digital communications in healthcare | Scoop.it
ebee's insight:

Agree that gamification can be a great tool to engage both patients and HCPs. It's very important to know your audience though, as some will nautrally be more inclined to engage with gamiifcation than others.

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[Study] New game app improves adherence among diabetes patients

[Study] New game app improves adherence among diabetes patients | Evidence-based digital communications in healthcare | Scoop.it

A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study.

 

The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif.


Via Alex Butler
ebee's insight:

Study documenting effectiveness of story-driven game in decreasing blood sugar levels in diabetes patients.

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Sven Awege's curator insight, October 8, 2013 4:10 AM

Looks convincing. Strange though that there has not been more engagement here from Pharma - could be that it still costs too much (time and money) for the lifecycle of a typical Pharma maketeer (tick the box and move to next position in less than 2 years)!

Caresharing's curator insight, January 30, 6:08 AM

Conclusion: Let diabetes patients play. :)

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Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority | Evidence-based digital communications in healthcare | Scoop.it
In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
ebee's insight:

Agree that knowing customer platform usage is key. Also believe knowing your customer's digital interaction style is vital to a successful marketing campaign.

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Manhattan Research: 10 patient groups most likely to be mobile health users

Manhattan Research: 10 patient groups most likely to be mobile health users | Evidence-based digital communications in healthcare | Scoop.it
People with cystic fibrosis, acne and migraines reported high use of mobile health apps and sites in a new survey by Manhattan Research.
ebee's insight:

Research into which patient groups are most likely to use mobile to find health information.

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Understanding doctors’ digital needs and behaviour - PMLiVE

Understanding doctors’ digital needs and behaviour - PMLiVE | Evidence-based digital communications in healthcare | Scoop.it
It’s essential to remember that not all physicians are the same - PMLiVE
ebee's insight:

Understanding the data to highlight the differences in behaviours and needs...

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Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs | Evidence-based digital communications in healthcare | Scoop.it
EHRs could be a vehicle for pharma to find its way into the physicians workflow. First, industry needs to learn how to leverage them appropriately.
ebee's insight:

Interesting artcile about the future of EHRs.

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Pinterest's new 'article pins' allow users to create virtual reading rooms

Pinterest's new 'article pins' allow users to create virtual reading rooms | Evidence-based digital communications in healthcare | Scoop.it
In a move to make online news curation easier, Pinterest is aiming to create a home for sharing and saving content via the introduction of 'article pins'
ebee's insight:

New functionality within Pinterest which allows users to create virtual reading rooms. We refer to people exhibiting this type of online behaviour as 'Mapgpies'. It's important to understand your audience's natural behaviour style and then provide functionality which caters to this inherent style.

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Using Big Data to Anticipate Where the Market Is Going | eyeforpharma

Using Big Data to Anticipate Where the Market Is Going | eyeforpharma | Evidence-based digital communications in healthcare | Scoop.it
ebee's insight:

Evidence based medicine not marketing, but absolutely love this quote from the article "It isn’t nearly as important how much data you have as it is to ensure that you are using it correctly."

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How Mobile Is Shaping Global Digital Behavior

How Mobile Is Shaping Global Digital Behavior | Evidence-based digital communications in healthcare | Scoop.it
Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior is beginning to show distinct patterns.
ebee's insight:

Some interesting stats on the prevalence of certain online activities by device. Would be super interested to see data on HCP device usage by activity.

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Why you need evidence-based marketing | Articles | Physicians

Why you need evidence-based marketing | Articles | Physicians | Evidence-based digital communications in healthcare | Scoop.it
Physicians just don’t understand what you do. It’s your job to help them.
ebee's insight:

Interesting to see how marketers and physicians can work closer for the benefit of patients

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