Have you ever sat through a fruitless brainstorming session and wondered—who came up with this, anyway? It’s strange to imagine, but the concept of “brainstorming” was technically brainstormed by someone nearly a century ago. That someone was Alex F. Osborn, the accredited father of brainstorming and a passionate advertising executive [...]
For many years, the focus of brain mapping was to examine changes in the brain that occur when people are attentively engaged in an activity. No one spent much time thinking about what happens to the brain when people are doing very little.
Timed for these dog days of summer, the weekend edition of the New York Times ran an article by Dr. Daniel J. Levitin, a neuroscientist at McGill University, in which he promotes the virtues of allowing ourselves to “hit the reset button” in our brains; to give them a break [...]