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Developing Charisma - Increasing Your Influence in the #Workplace #socialmedia

Developing Charisma - Increasing Your Influence in the #Workplace #socialmedia | Everything you need… | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!

 

Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article

 

Defining Charisma

 

Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."

 

Read more: http://bit.ly/KJZ7WX


Via Martin Gysler, donhornsby, juandoming
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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | Everything you need… | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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Mastering The Uncomfortable Art Of Personal Branding

Mastering The Uncomfortable Art Of Personal Branding | Everything you need… | Scoop.it

The personal branding should be a central concern of everyone today. Indeed, being active on social media, this aspect is increasingly important ... think about it [note mg]

 

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.

 

I was recently chatting with an up-and-coming professional speaker about some of the best presenters I've seen on stage. I immediately launched into an unplanned sales pitch for Gary Vaynerchuk, or Gary Vee, as many of us know him online.

 

Read more: http://www.fastcompany.com/1823437/mastering-the-uncomfortable-art-of-personal-branding


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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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The Twitter Hashtag Game

The Twitter Hashtag Game | Everything you need… | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Everything you need… | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Everything you need… | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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7 Steps to Incredible Personal Productivity

7 Steps to Incredible Personal Productivity | Everything you need… | Scoop.it
Practical advice to turn an average workday into an incredibly productive day.

 

Occasionally you need to go the extra mile. Sometimes you need to complete a major project, tackle a task you’ve put off, or just knock out a ton of work in one day.

 

Here’s the best way to turn a normal workday into an incredibly productive workday:

 

1. Let everyone know. Interruptions destroy focus and kill productivity. So are the guilt trips your family "sometimes unintentionally" lay on you. Let coworkers and family know you’re planning a “project day.” Tell key customers too. Announce you will be tied up on, say, Tuesday, and that you will respond to calls and emails on Thursday. Let people know who to contact in an emergency. Some will get with you before Tuesday, and the rest will make a mental note you’re not available. In either case, you’re covered...


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TODAY’S LEADERSHIP MANTRA: Confidence.

TODAY’S LEADERSHIP MANTRA: Confidence. | Everything you need… | Scoop.it

Sometimes I hear, "you can not have everything". What does this sentence?

We can have everything we want if we really want, yes, this seems very simple!

We must learn to want more – it is not necessarily about money (it is not excluded, of course), this may be, health, happiness, love, etc. – because that is how the most can get into life...

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Everything we know about the newly released WordPress 3.3

Everything we know about the newly released WordPress 3.3 | Everything you need… | Scoop.it

With a new version of WordPress out and about, one might wonder just what’s new under the hood. Wonder no longer dear friend, because in this post I’m going to walk you through everything about WordPress 3.3 “Sonny” that we’re aware of. Before you know it you’ll be the coolest kid on your block.

 

You know, assuming relative coolness where you live is decided by how much you know about the latest version of WordPress. In which case you might already be the coolest kid there. So. Yeah.

 

The real fun starts after the jump.


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Everything you need… | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | Everything you need… | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...


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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | Everything you need… | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...


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Should I Keep My Personal and Professional Identities Completely Separate Online?

Should I Keep My Personal and Professional Identities Completely Separate Online? | Everything you need… | Scoop.it

One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg]

 

Dear Lifehacker,
I'm a pretty savvy person when it comes to getting my work on the web where people can see, but all this talk about Facebook passwords and things has me re-thinking my personal/professional boundaries. Should I set up completely separate accounts for my personal life and my professional life, or is that kind of misleading? How can I juggle privacy and openness, especially if I want to make a name for myself and get hired?
Sincerely,
Camera Shy

 

Dear Camera Shy,
Well, there's no clear yes or no answer here, and what's best for you will really come down to how much you want a potential employer to be able to find out about you. Balance that with exactly how strong your desire for privacy is, and you'll know where you come down on this issue. There are some ramifications to going either way though, and a comfortable compromise in the middle may work best for you—let's dig into that a bit.

 

Read more: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online


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John van den Brink's comment, April 3, 2012 1:53 PM
Thank you Martin!
Martin Gysler's comment, April 3, 2012 6:01 PM
It's my pleasure John and thank you too for the share!
Kate Isabelle Fincher's curator insight, December 28, 2014 1:20 AM

9# great read, at balancing the two and how we do it, almost by becoming two separate people

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Three Management Gurus Explain Management

Three Management Gurus Explain Management | Everything you need… | Scoop.it

A great post. I think a lot of manager should read and applied these advice. Unfortunately we live in a world where the human side is often forget, and the message in in this post is strong to change that situation. [note mg]

 

Michael Hammer in his book "Agenda" talks about modern managers driven by an economy that is more than ever controlled by the customer. "Managers are rediscovering that business is about execution."

 

He reminds us of the seriousness of watching the cash flow, fulfilling (rather than just getting) orders and the need to go beyond product ideas and focus more on product development.

 

The role of managers is to help their company "devise products and services that satisfy customers and then create and deliver them in a profitable way that satisfies shareholders"...

 

Read more: http://rictownsend.blogspot.com/2012/03/three-management-gurus-explain.html#comment-form


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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | Everything you need… | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Everything you need… | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]

 

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

 

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

 

Well, this guide will help you get started.

 

?

 

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

 

Read more: http://bit.ly/wrHYbN


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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | Everything you need… | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]

 

An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.

 

The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?

 

Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.

 

Ten hut!

 

Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/


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How Millionaires Approach Social Media

How Millionaires Approach Social Media | Everything you need… | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


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SUNDAY’S LEADERSHIP MANTRA: Goal.

SUNDAY’S LEADERSHIP MANTRA: Goal. | Everything you need… | Scoop.it
Everyone wants to be successful and, some people would do all to achieve it (...).

A good tool for success is certainly, the goal. As Brian Tracy say:


“Goals are the fuel in the furnace of achievement” Brian Tracy


what makes me say that this topic is sufficiently interesting and important to linger a bit.

 

All of these goals that will lead us to success!

 

Introduction

 

Beyond the basics of goal that he should be SMART: Simple and Specific | Measurable | Achievable | Realistic | Time limited and which is known to most of us, I would like add the emotional meaning of the subject.

 

Indeed, the act of setting goals is often linked to an emotional process:

From needs who are deepest in us; an ambition to be this or that; Or an ego, oversized, who plays tricks on us;

and many other factors.

 

All these elements combined can significantly change the logic of things and lead us sometimes on unsafe paths and strewn with pitfalls.

 

When should we have a goal?...

 

Read more: http://martingysler.com/2012/01/15/sundays-leadership-mantra-goal/


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TODAY’S LEADERSHIP MANTRA: Confidence.

TODAY’S LEADERSHIP MANTRA: Confidence. | Everything you need… | Scoop.it

Sometimes I hear, "you can not have everything". What does this sentence?

We can have everything we want if we really want, yes, this seems very simple!

We must learn to want more – it is not necessarily about money (it is not excluded, of course), this may be, health, happiness, love, etc. – because that is how the most can get into life...

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The New, New Twitter and What It Means to You and Your Business

The New, New Twitter and What It Means to You and Your Business | Everything you need… | Scoop.it

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business.


Twitter has undergone nothing short of a complete redesign…again. The new experience offers a much needed simplification. After all, almost six years following its debut, one of the most common searches for “how do you use…” on Google, is still…Twitter. With over 200 million Tweets soaring across Twitter everyday, the service is now aspiring to become something your father or mother or even your “sister” can easily understand and use...


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7 Reasons Why a Lifestyle Business is Better

7 Reasons Why a Lifestyle Business is Better | Everything you need… | Scoop.it

I can live anywhere because of my business, although I choose to live in the Alaska of Europe right now, which is weird.

 

I haven’t figured this one out yet.

 

But I think it has something to do with me becoming a father next month, and being close to family is always nice.

 

Ever since I was 18, I’ve always had my goals set on being able to do anything, from anywhere, and at any time.

 

I began playing poker right out of school at 18. I could take my work anywhere, as long as I had an internet connection and a computer.


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TODAY'S LEADERSHIP MANTRA: Strong.

TODAY'S LEADERSHIP MANTRA: Strong. | Everything you need… | Scoop.it

Strength and growth come only through continuous effort and struggle... – Napoleon Hill

 

What inspires me this quote: What matters is not to be strong for a moment and make a maxium in minimum time. Indeed, only a steady and continuous effort leads to success. As a leader, you must have this kind of quality, because your team expects that from you.

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | Everything you need… | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?


Via Martin Gysler
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