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Everything you need…
Those who fail to plan, ultimately plan to fail...
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Economie Delamarche 07/08 : "On se fout de la gueule du monde !"

#bourse #economie "Ca finira mal (...) on a jamais connu ca !"

Delamarche 07/08 : "Quand on bluff, il faut avoir au moins 1 petit qqchose ds la main" http://bit.ly/NyweZI



CF DOSSIER sur la situation économique et l'effondrement monétaire inévitable (Bonnes vacances, quand même...) : http://www.scoop.it/t/weboose-wordpress



via @nemesisnom , http://bit.ly/NywlV7

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Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | Everything you need… | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:


"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.


When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.

This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?


But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.


***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.


2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.


3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.


***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.


I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."


Read full article here: 

Via Giuseppe Mauriello, Martin Gysler
Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | Everything you need… | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]


Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.


The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.


Here are five possible ways to make good use of Twitter for your freelance business:...


Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

The Twitter Hashtag Game

The Twitter Hashtag Game | Everything you need… | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!


For my marketing idea, I created something called the “Hashtag Game.”


Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.


There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.


For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.


Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/

Via Martin Gysler
Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

How Millionaires Approach Social Media

How Millionaires Approach Social Media | Everything you need… | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.

If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.


Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.


Here are a few tips, straight from millionaires, themselves on how they handle their social media.


Get clear on what you want out of social media...


Read more: http://bit.ly/w54hzL

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from BUSINESS and more

7 Steps to Incredible Personal Productivity

7 Steps to Incredible Personal Productivity | Everything you need… | Scoop.it
Practical advice to turn an average workday into an incredibly productive day.


Occasionally you need to go the extra mile. Sometimes you need to complete a major project, tackle a task you’ve put off, or just knock out a ton of work in one day.


Here’s the best way to turn a normal workday into an incredibly productive workday:


1. Let everyone know. Interruptions destroy focus and kill productivity. So are the guilt trips your family "sometimes unintentionally" lay on you. Let coworkers and family know you’re planning a “project day.” Tell key customers too. Announce you will be tied up on, say, Tuesday, and that you will respond to calls and emails on Thursday. Let people know who to contact in an emergency. Some will get with you before Tuesday, and the rest will make a mental note you’re not available. In either case, you’re covered...

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from A New Society, a new education!

Developing Charisma - Increasing Your Influence in the #Workplace #socialmedia

Developing Charisma - Increasing Your Influence in the #Workplace #socialmedia | Everything you need… | Scoop.it

Have you ever worked with a very charismatic leader?

If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!


Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article


Defining Charisma


Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."


Read more: http://bit.ly/KJZ7WX

Via Martin Gysler, donhornsby, juandoming
Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

Rescooped by Assane Pathé dIOP from BUSINESS and more

Three Management Gurus Explain Management

Three Management Gurus Explain Management | Everything you need… | Scoop.it

A great post. I think a lot of manager should read and applied these advice. Unfortunately we live in a world where the human side is often forget, and the message in in this post is strong to change that situation. [note mg]


Michael Hammer in his book "Agenda" talks about modern managers driven by an economy that is more than ever controlled by the customer. "Managers are rediscovering that business is about execution."


He reminds us of the seriousness of watching the cash flow, fulfilling (rather than just getting) orders and the need to go beyond product ideas and focus more on product development.


The role of managers is to help their company "devise products and services that satisfy customers and then create and deliver them in a profitable way that satisfies shareholders"...


Read more: http://rictownsend.blogspot.com/2012/03/three-management-gurus-explain.html#comment-form

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from BUSINESS and more

The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Everything you need… | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]


HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.


I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?


Well, this guide will help you get started.




Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.


Read more: http://bit.ly/wrHYbN

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | Everything you need… | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]


An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.


The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?


Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.


Ten hut!


Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/

Via Martin Gysler
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Rescooped by Assane Pathé dIOP from SOCIAL MEDIA, what we think about!

Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Everything you need… | Scoop.it

What’s Game Good For?

Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”


That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.


Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...


Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/

Via Martin Gysler
Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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How to Get More Eyeballs on Your Affiliate Links

How to Get More Eyeballs on Your Affiliate Links | Everything you need… | Scoop.it

The more articles I publish on my niche websites, the more knowledgeable I become about keywords, and more importantly, the search habits of my target audience.

During the early days of my affiliate marketing business, I would write a post promoting a particular product or service as an affiliate and move on. That was a big mistake, but one that is easily solved.


My “Aha” moment as an affiliate marketer

As I dug deeper into my niches, I realized that people use different search phrases and terms when looking for the same solution.

This was a major eye-opener to me and presented a profitable “aha” moment. I discovered in one instant how to leverage my existing content and get far more eyeballs on my affiliate links. The result was a more revenue from my blogs...

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