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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | Everything you need… | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Everything you need… | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]

 

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

 

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

 

Well, this guide will help you get started.

 

?

 

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

 

Read more: http://bit.ly/wrHYbN


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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | Everything you need… | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]

 

An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.

 

The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?

 

Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.

 

Ten hut!

 

Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/


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How Millionaires Approach Social Media

How Millionaires Approach Social Media | Everything you need… | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


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7 Steps to Incredible Personal Productivity

7 Steps to Incredible Personal Productivity | Everything you need… | Scoop.it
Practical advice to turn an average workday into an incredibly productive day.

 

Occasionally you need to go the extra mile. Sometimes you need to complete a major project, tackle a task you’ve put off, or just knock out a ton of work in one day.

 

Here’s the best way to turn a normal workday into an incredibly productive workday:

 

1. Let everyone know. Interruptions destroy focus and kill productivity. So are the guilt trips your family "sometimes unintentionally" lay on you. Let coworkers and family know you’re planning a “project day.” Tell key customers too. Announce you will be tied up on, say, Tuesday, and that you will respond to calls and emails on Thursday. Let people know who to contact in an emergency. Some will get with you before Tuesday, and the rest will make a mental note you’re not available. In either case, you’re covered...


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Everything you need… | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | Everything you need… | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?


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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Everything you need… | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


Via Get Clients Online, Martin Gysler
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Curation and Creation Are Both Important

Curation and Creation Are Both Important | Everything you need… | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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The Twitter Hashtag Game

The Twitter Hashtag Game | Everything you need… | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


Via Martin Gysler
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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Everything you need… | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Everything you need… | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”

 

That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.

 

Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...

 

Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/


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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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Everything we know about the newly released WordPress 3.3

Everything we know about the newly released WordPress 3.3 | Everything you need… | Scoop.it

With a new version of WordPress out and about, one might wonder just what’s new under the hood. Wonder no longer dear friend, because in this post I’m going to walk you through everything about WordPress 3.3 “Sonny” that we’re aware of. Before you know it you’ll be the coolest kid on your block.

 

You know, assuming relative coolness where you live is decided by how much you know about the latest version of WordPress. In which case you might already be the coolest kid there. So. Yeah.

 

The real fun starts after the jump.


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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | Everything you need… | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...


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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | Everything you need… | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...


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7 Habits of Highly Effective SEOs

7 Habits of Highly Effective SEOs | Everything you need… | Scoop.it

Do you want to be a successful SEO? Well who doesn’t, right?

 

After being in the SEO space for over 10 years I’ve had the privilege of meeting thousands of them. And just like any industry, only a small percentage of them are actually successful.

 

So it hit me… why are some of these SEOs good at what they do while others aren’t? And after thinking about it for a while, I realized that it came down to these 7 habits.

 

1. Effective SEOs practice it

It’s not hard to become a SEO. You can read it about online, you can buy a few books, and within weeks you’ll have the lingo down...


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