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Three Management Gurus Explain Management

Three Management Gurus Explain Management | Everything you need… | Scoop.it

A great post. I think a lot of manager should read and applied these advice. Unfortunately we live in a world where the human side is often forget, and the message in in this post is strong to change that situation. [note mg]

 

Michael Hammer in his book "Agenda" talks about modern managers driven by an economy that is more than ever controlled by the customer. "Managers are rediscovering that business is about execution."

 

He reminds us of the seriousness of watching the cash flow, fulfilling (rather than just getting) orders and the need to go beyond product ideas and focus more on product development.

 

The role of managers is to help their company "devise products and services that satisfy customers and then create and deliver them in a profitable way that satisfies shareholders"...

 

Read more: http://rictownsend.blogspot.com/2012/03/three-management-gurus-explain.html#comment-form


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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | Everything you need… | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | Everything you need… | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]

 

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

 

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

 

Well, this guide will help you get started.

 

?

 

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

 

Read more: http://bit.ly/wrHYbN


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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Everything you need… | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


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7 Steps to Incredible Personal Productivity

7 Steps to Incredible Personal Productivity | Everything you need… | Scoop.it
Practical advice to turn an average workday into an incredibly productive day.

 

Occasionally you need to go the extra mile. Sometimes you need to complete a major project, tackle a task you’ve put off, or just knock out a ton of work in one day.

 

Here’s the best way to turn a normal workday into an incredibly productive workday:

 

1. Let everyone know. Interruptions destroy focus and kill productivity. So are the guilt trips your family "sometimes unintentionally" lay on you. Let coworkers and family know you’re planning a “project day.” Tell key customers too. Announce you will be tied up on, say, Tuesday, and that you will respond to calls and emails on Thursday. Let people know who to contact in an emergency. Some will get with you before Tuesday, and the rest will make a mental note you’re not available. In either case, you’re covered...


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50 Steps to Establishing a Consistent Social Media Practice

50 Steps to Establishing a Consistent Social Media Practice | Everything you need… | Scoop.it

You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference.

 

In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics...


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Mastering The Uncomfortable Art Of Personal Branding

Mastering The Uncomfortable Art Of Personal Branding | Everything you need… | Scoop.it

The personal branding should be a central concern of everyone today. Indeed, being active on social media, this aspect is increasingly important ... think about it [note mg]

 

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.

 

I was recently chatting with an up-and-coming professional speaker about some of the best presenters I've seen on stage. I immediately launched into an unplanned sales pitch for Gary Vaynerchuk, or Gary Vee, as many of us know him online.

 

Read more: http://www.fastcompany.com/1823437/mastering-the-uncomfortable-art-of-personal-branding


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Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | Everything you need… | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]

 

Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.

 

The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.

 

Here are five possible ways to make good use of Twitter for your freelance business:...

 

Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/


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The Twitter Hashtag Game

The Twitter Hashtag Game | Everything you need… | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!

 

For my marketing idea, I created something called the “Hashtag Game.”

 

Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.

 

There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.

 

For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.

 

Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/


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Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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How Millionaires Approach Social Media

How Millionaires Approach Social Media | Everything you need… | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


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Everything we know about the newly released WordPress 3.3

Everything we know about the newly released WordPress 3.3 | Everything you need… | Scoop.it

With a new version of WordPress out and about, one might wonder just what’s new under the hood. Wonder no longer dear friend, because in this post I’m going to walk you through everything about WordPress 3.3 “Sonny” that we’re aware of. Before you know it you’ll be the coolest kid on your block.

 

You know, assuming relative coolness where you live is decided by how much you know about the latest version of WordPress. In which case you might already be the coolest kid there. So. Yeah.

 

The real fun starts after the jump.


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