And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should. At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover.
How to Engage Your Target Audience with Social Media by Marsha Collier The song of social networking calls loudly to today’s small businesses. But, with time at a premium, where should you go to reach...
The integration of social network posts and profiles within the search engine results pages, such as Bing’s recent social sidebar addition and the advent of Google+, has deepened the relationship between these two areas.