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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic

Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic | Everything Marketing You Can Think Of | Scoop.it
“Google Authorship is a game changer for online writers. Check out this guide to find out what it is, how to set it up and why it gets you more traffic.”
Via Neil Ferree
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Rescooped by Jeffrey Lapin from Google+ Local & Local SEO News
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Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis!

Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis! | Everything Marketing You Can Think Of | Scoop.it
Miriam Ellis, a good friend and our 1st Local Search Forum mod has been working on a giant troubleshooting guide that she asked my advice on a couple of times. It was just published...
Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Jeffrey Lapin from SEO for Lawyers
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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Everything Marketing You Can Think Of | Scoop.it
Social media activity is an increasingly important factor in search rankings.It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello, AttorneyRankings.org
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Rescooped by Jeffrey Lapin from Visual Marketing
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Text Messaging Is Now Key to Business Communications [Infographic]

Text Messaging Is Now Key to Business Communications [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ This infographic from Ring Central shows interesting stats when using text messaging in business communications.”
Via Catherine Pham
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Are Social Signals Important for Law Firm SEO | Attorney Rankings

Are Social Signals Important for Law Firm SEO | Attorney Rankings | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Are Social Signals Important for Law Firm SEO?

 

Great topic and post by Chris Dreyer of Attorney Rankings

 

I think social signals are important for legal SEO and social media marketing. The question is what "social signals" are important. Is it shares, likes, plusses, comments, etc. The answer, which Chris Dreyer points out, is not very clear as neither Google or the other search engines have really told us or decided which, if any, to use.

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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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Social Content Marketing MindMap

Social Content Marketing MindMap | Everything Marketing You Can Think Of | Scoop.it
“Social Shares Content Marketing Mind Maphttp://bit.ly/SocialSharesMindMapBack in 2012 when I originally created this mind map, Google Hangouts were…”
Via Neil Ferree
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Rescooped by Jeffrey Lapin from Visual Marketing
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Video Is the New Face of Current Content Marketing [Infographic]

Video Is the New Face of Current Content Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ Video is on the rise as an effective marketing tactic used in business content marketing. Read this below infographic shared by Infographic Design Team about using video in current content marketing.”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from Visual Marketing
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Infographics and What Small Businesses Should Know [Infographic]

Infographics and What Small Businesses Should Know [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ This infographic from Adhere Creative shows us the reasons why we should use infographics in our marketing campaigns.”
Via Catherine Pham
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7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making | Everything Marketing You Can Think Of | Scoop.it
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Jeffrey Lapin's insight:

With all of the time and money spent on marketing and establishing a brand you need to avoid making mistakes. Here are some branding mistakes to avoid:


1. Not understanding the power of a brand.

2. Forgetting to establish defined brand guidelines.
3. Overcomplicating your brand. 

4. Falling into the vague branding trap. 

5. "Cheating” on your brand guidelines. 

6. Not policing your brand’s usage. 

7. Rolling out brand changes poorly. 

 

Post by: Sujan Patel via Entrepreneur

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Rescooped by Jeffrey Lapin from SEO and Social Media Marketing
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Everything Marketing You Can Think Of | Scoop.it
In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena. Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y
Via Antonino Militello
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Rescooped by Jeffrey Lapin from Visual Marketing
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The Anatomy of Inbound Marketing [Infographic]

The Anatomy of Inbound Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ Other Cool InfographicsThe Inbound Marketing Explosion [Infographic]The Bigger Picture of Inbound Marketing [Infographic]5W-1H of Inbound Marketing [Infographic]Inbound Marketing vs Outbound Marketing – The CMO Guide [Infographic]Inbound Marketing...”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from Social Media and Internet Marketing
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Google Semantic Search

Google Semantic Search | Everything Marketing You Can Think Of | Scoop.it
“ A great resource for learning all about semantic search is David Amerland's new book, Google Semantic Search.”
Via Manish Dhane
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Lawyers.com Goes No Follow?

Lawyers.com Goes No Follow? | Everything Marketing You Can Think Of | Scoop.it
Did your lawyers.com blog links just get snuffed out? Learn what happened and what you can do to express your dissatisfaction.
Jeffrey Lapin's insight:

Great article for any lawyers blogging on Lawyers.com by Michael Ehline: *LAWYERS.COM GOES NO FOLLOW?

 

This is a very important development as part of what lawyers were paying for were do-follow links for their posts. Changing them to no-follow eliminates the SEO benefit.

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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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Google+ Game Changing Update: Full Image Teasers

Google+ Game Changing Update: Full Image Teasers | Everything Marketing You Can Think Of | Scoop.it
“Have you noticed the new link preview cards that are showing up on Google+? Here's everything you need to know, including how to get started, and what these new link shares mean for businesses and bloggers.”
Via Mike Allton
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Rescooped by Jeffrey Lapin from Blogging like a wizard
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How To Create Engaging Content That People Love To Share

How To Create Engaging Content That People Love To Share | Everything Marketing You Can Think Of | Scoop.it
“ Writing great and ‘share worthy’ content takes time. It takes effort and isn’t the easiest thing in the world to do. The problem is that simply writ”
Via Adam C
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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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7 Sources of Inspiration for Writing Sizzling Social Media Posts

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Everything Marketing You Can Think Of | Scoop.it
“Producing fresh social media content on a consistent basis can be an overwhelming task. 7 sources of inspiration for writing sizzling social media posts!”
Via Neil Ferree
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Rescooped by Jeffrey Lapin from Be a Marketing Wizard
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4 Tactics That Will Motivate Influencers To Share Your Content

4 Tactics That Will Motivate Influencers To Share Your Content | Everything Marketing You Can Think Of | Scoop.it
“ Wouldn’t it be neat for a thought leader (or ten) to share something you wrote? Here are 4 clever tips to develop strong rapport and get them to share.”
Via Adam C
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Rescooped by Jeffrey Lapin from SEO, blogging
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How to Build Trust on Google Plus

How to Build Trust on Google Plus | Everything Marketing You Can Think Of | Scoop.it

Via Neil Ackerman
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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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How To Share Full Images To Twitter Using HootSuite

How To Share Full Images To Twitter Using HootSuite | Everything Marketing You Can Think Of | Scoop.it
“HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.”
Via Mike Allton
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Rescooped by Jeffrey Lapin from Visual Marketing
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Email Marketing Best Practices [Infographic]

Email Marketing Best Practices [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ This infographic shared by Prestige Marketing explains email marketing best practices.”
Via Catherine Pham
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How Lawyers Can Use LinkedIn | Attorney Marketing

How Lawyers Can Use LinkedIn | Attorney Marketing | Everything Marketing You Can Think Of | Scoop.it
Luke discusses how attorneys can use LinkedIn to grow their referral base and get more clients. Lawyers and law firms often fail to properly utilize LinkedIn.
Jeffrey Lapin's insight:

How Attorneys Can Get the Most Out of LinkedIn

 

Luke Ciciliano latest post in his "Social Networking for Attorneys" series.

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Social Media Life Cycle [Infographic]

Social Media Life Cycle [Infographic] | Everything Marketing You Can Think Of | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.
Jeffrey Lapin's insight:

Social Media Life Cycle [Infographic]

 

By: SocialMediaCenter

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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Everything Marketing You Can Think Of | Scoop.it
“Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation.”
Via Mike Allton
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Rescooped by Jeffrey Lapin from Social Media and Internet Marketing
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The Value Of A Twitter Follower

The Value Of A Twitter Follower | Everything Marketing You Can Think Of | Scoop.it
“ The Value Of A Twitter Follower [INFOGRAPHIC]”
Via Manish Dhane
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Establishing Authority on Google+ | Online Lawyer Marketing

Establishing Authority on Google+ | Online Lawyer Marketing | Everything Marketing You Can Think Of | Scoop.it
Luke discusses how attorneys can establish themselves as authoritative on Google+ and how using the social network will help a lawyer's SEO efforts.
Jeffrey Lapin's insight:

Very good post by Luke Ciciliano for lawyers looking to increase their presence on Google+. This is the latest installment in his "Social Networking for Attorneys" series.

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