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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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The NoFollow Tag – When and How to Use it to Prevent Google from Penalizing You

The NoFollow Tag – When and How to Use it to Prevent Google from Penalizing You | Everything Marketing You Can Think Of | Scoop.it
There are some website owners that use black hat techniques in their SEO practices. These include, but are not limited to techniques such as cloaking, keyword stuffing and other dubious SEO practices. Such techniques give the offending websites value in S
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Good article about NoFollow links including what they are, why they are important and when to use them. The post also discusses using the NoFollow Tag to create NoFollow links. By: Peter Brittain via InstantShift
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Rescooped by Jeffrey Lapin from Social media marketing
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Email vs Social Media Marketing

Email vs Social Media Marketing | Everything Marketing You Can Think Of | Scoop.it
Highlights: 75% of all adults express email is their preferred communication method Even among the 18-29 age group, email trumps social for commercial usage Social messages are delivered 100% of the time vs. email’s 97%+ — but keep in mind not all social posts are noticed.
Via Minter Dial
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Rescooped by Jeffrey Lapin from Social Media, SEO, Mobile, Digital Marketing
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SEO: Getting More from Google’s Keyword Planner

SEO: Getting More from Google’s Keyword Planner | Everything Marketing You Can Think Of | Scoop.it
Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data — Google. There are certainly other keyword research tools: Wordtracker, WordStream, Searchmetrics, and many vendors that provide all-in-one SEO management and reporting solutions. I prefer Keyword Planner because Google drives the most organic search traffic to all of the sites I work with, hands down.
Via Kamal Bennani
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Rescooped by Jeffrey Lapin from Social Media, SEO, Mobile, Digital Marketing
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Auditing Your New Blog: 6 Things Social Data Can Tell You

Auditing Your New Blog: 6 Things Social Data Can Tell You | Everything Marketing You Can Think Of | Scoop.it
“ Whether you’ve hired the best UX designer in town, carefully laid out your page architecture and first month of content, or plan on jumping in and tailoring content according to audience reaction, one thing’s for certain: social media (along with SEO) is your new best friend. ”
Via Kamal Bennani
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How Technology is Shaping the Future of Marketing [Infographic]

How Technology is Shaping the Future of Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
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How Technology is Shaping the Future of Marketing [Infographic]

 

By: NJIT (New Jersey Institute of Technology)

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Rescooped by Jeffrey Lapin from Visual Marketing
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Video Is the New Face of Current Content Marketing [Infographic]

Video Is the New Face of Current Content Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ Video is on the rise as an effective marketing tactic used in business content marketing. Read this below infographic shared by Infographic Design Team about using video in current content marketing.”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from Social Media, SEO, Mobile, Digital Marketing
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4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links | Everything Marketing You Can Think Of | Scoop.it
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
Via Kamal Bennani
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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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Google+ Game Changing Update: Full Image Teasers

Google+ Game Changing Update: Full Image Teasers | Everything Marketing You Can Think Of | Scoop.it
“Have you noticed the new link preview cards that are showing up on Google+? Here's everything you need to know, including how to get started, and what these new link shares mean for businesses and bloggers.”
Via Mike Allton
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Rescooped by Jeffrey Lapin from Blogging like a wizard
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How To Create Engaging Content That People Love To Share

How To Create Engaging Content That People Love To Share | Everything Marketing You Can Think Of | Scoop.it
“ Writing great and ‘share worthy’ content takes time. It takes effort and isn’t the easiest thing in the world to do. The problem is that simply writ”
Via Adam C
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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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7 Sources of Inspiration for Writing Sizzling Social Media Posts

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Everything Marketing You Can Think Of | Scoop.it
“Producing fresh social media content on a consistent basis can be an overwhelming task. 7 sources of inspiration for writing sizzling social media posts!”
Via Neil Ferree
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Rescooped by Jeffrey Lapin from Be a Marketing Wizard
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4 Tactics That Will Motivate Influencers To Share Your Content

4 Tactics That Will Motivate Influencers To Share Your Content | Everything Marketing You Can Think Of | Scoop.it
“ Wouldn’t it be neat for a thought leader (or ten) to share something you wrote? Here are 4 clever tips to develop strong rapport and get them to share.”
Via Adam C
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Rescooped by Jeffrey Lapin from SEO, blogging
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How to Build Trust on Google Plus

How to Build Trust on Google Plus | Everything Marketing You Can Think Of | Scoop.it

Via Neil Ackerman
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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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How To Share Full Images To Twitter Using HootSuite

How To Share Full Images To Twitter Using HootSuite | Everything Marketing You Can Think Of | Scoop.it
“HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.”
Via Mike Allton
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A Sound Social Media Strategy Is Imperative

A Sound Social Media Strategy Is Imperative | Everything Marketing You Can Think Of | Scoop.it
You need a sound social media strategy.
Jeffrey Lapin's insight:

A Sound Social Media Strategy is Imperative

 

"Without a sound social media strategy, you will miss out on a great deal of opportunities -not to mention the optimization of your social lead generation. An effective social media strategy calls for allocating the time and resources needed to create and implement one that will provide your company with an integrated, high-value approach to social media." 

 

Factors to consider in developing a social media strategy: 

 

1. Understand your intended social audience; 

2. Establish quantifiable goals; 

3. Create highly shareable content; 

4. Leverage high-value marketing tactics that amplify your social media reach; 

5. Track, measure and optimize your social media ROI. 

 

By: Monica Jade Romeri via Social Media Today

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Rescooped by Jeffrey Lapin from Visual Marketing
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Five Steps to Online Marketing Success [Infographic]

Five Steps to Online Marketing Success [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ Five Steps to Online Marketing Success [#Infographic] “Content marketing has proved to be an effective way for online marketing success. Whether it’s infographics, blog posts or ebooks, knowing how to...”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from Visual Marketing
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Recipe for an Awesome Blog Post [Infographic]

Recipe for an Awesome Blog Post [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ This infographic from Martha shows us recipe for an awesome blog post.”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from Visual Marketing
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How Does Social Media Leave A Footprint On Your Business? (Infographic) - Business 2 Community

How Does Social Media Leave A Footprint On Your Business? (Infographic) - Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
“ Small Business News from Gaebler.com How Does Social Media Leave A Footprint On Your Business? (Infographic) Business 2 Community In this infographic by somemto, research has been compiled to reveal the power social media has over your B2B business.”
Via Catherine Pham
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Rescooped by Jeffrey Lapin from The Content Marketing Hat
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How To Share Full Images To Twitter Using HootSuite

How To Share Full Images To Twitter Using HootSuite | Everything Marketing You Can Think Of | Scoop.it
“HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.”
Via Mike Allton
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Rescooped by Jeffrey Lapin from Technology in Business Today
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30+ Ways for You To Use YouTube Effectively

30+ Ways for You To Use YouTube Effectively | Everything Marketing You Can Think Of | Scoop.it
“The following tips to use YouTube effectively can help you make the leap into video marketing and harness it for your small business.”
Via Ileane Smith, TechinBiz
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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic

Google Authorship: The Complete Handbook for Getting Respect, Readers, and Rankings - Boost Blog Traffic | Everything Marketing You Can Think Of | Scoop.it
“Google Authorship is a game changer for online writers. Check out this guide to find out what it is, how to set it up and why it gets you more traffic.”
Via Neil Ferree
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Rescooped by Jeffrey Lapin from Google+ Local & Local SEO News
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Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis!

Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis! | Everything Marketing You Can Think Of | Scoop.it
Miriam Ellis, a good friend and our 1st Local Search Forum mod has been working on a giant troubleshooting guide that she asked my advice on a couple of times. It was just published...
Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Jeffrey Lapin from SEO for Lawyers
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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Everything Marketing You Can Think Of | Scoop.it
Social media activity is an increasingly important factor in search rankings.It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello, AttorneyRankings.org
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Rescooped by Jeffrey Lapin from Visual Marketing
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Text Messaging Is Now Key to Business Communications [Infographic]

Text Messaging Is Now Key to Business Communications [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ This infographic from Ring Central shows interesting stats when using text messaging in business communications.”
Via Catherine Pham
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Are Social Signals Important for Law Firm SEO | Attorney Rankings

Are Social Signals Important for Law Firm SEO | Attorney Rankings | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Are Social Signals Important for Law Firm SEO?

 

Great topic and post by Chris Dreyer of Attorney Rankings

 

I think social signals are important for legal SEO and social media marketing. The question is what "social signals" are important. Is it shares, likes, plusses, comments, etc. The answer, which Chris Dreyer points out, is not very clear as neither Google or the other search engines have really told us or decided which, if any, to use.

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Rescooped by Jeffrey Lapin from Google Plus and Social SEO
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Social Content Marketing MindMap

Social Content Marketing MindMap | Everything Marketing You Can Think Of | Scoop.it
“Social Shares Content Marketing Mind Maphttp://bit.ly/SocialSharesMindMapBack in 2012 when I originally created this mind map, Google Hangouts were…”
Via Neil Ferree
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