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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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Five things you can learn from other people's Twitter mistakes

Five things you can learn from other people's Twitter mistakes | Everything Marketing You Can Think Of | Scoop.it
Ahhh, Twitter: the little blue bird can do wonders for any company, especially on the Public Relations front. But I must say, Twitter is a tricky platform to master. It can be a company’s best friend or its WORST ENEMY.
Jeffrey Lapin's insight:

Good post by Maria Hennessey via Leaders West regarding things you can learn from other people's Twitter mistakes. Her key points are:

 

1. Know your company and your audience.
2. Be careful about wording, especially when using Hashtags.
3. Check & double check your Tweets.
4. No one wins from inappropriate Tweets.
5. When managing multiple accounts, make sure you separate personal from professional.

 

#twitter #socialmedia #smm

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Diane Bjorling's curator insight, April 17, 2013 6:13 PM

Great points made......

1. Know your company and your audience.
2. Be careful about wording, especially when using Hashtags.
3. Check & double check your Tweets.
4. No one wins from inappropriate Tweets.
5. When managing multiple accounts, make sure you separate personal from professional.

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10 Killer SEO Landing Page Tips

10 Killer SEO Landing Page Tips | Everything Marketing You Can Think Of | Scoop.it
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
Jeffrey Lapin's insight:

Good SEO tips for landing page Grant Simmons via Search Engine Watch. He suggests that you think of "CRED," which stands for:

 

C- Connect with intent: Offering a user what they expect.

R- Resolve (initial) user query: Answering their initial query.

E- Engage the user: Sending user signals to search engines.

D- Drive further user engagement (if necessary): Additional signals to both users and search engines.

 

#seo #landingpages #webdesign

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17 Things You Should Stop Doing to Your Websites - Search Engine Journal

17 Things You Should Stop Doing to Your Websites - Search Engine Journal | Everything Marketing You Can Think Of | Scoop.it
We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s so much wrong-doi
Jeffrey Lapin's insight:

Good post by Inessa Bokhan via Search Engine Journal about 17 things you should stop doing to your website. Her point seems to be that it might be easier to stop doing these things than what we should be adding to our site to rank better.

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Getting a grip on good grammar | Visual.ly

Getting a grip on good grammar | Visual.ly | Everything Marketing You Can Think Of | Scoop.it
We’ve all done it — misplaced an apostrophe, confused “their” with “there” or “they’re,” mismatched subject and pronoun, or left a p
Jeffrey Lapin's insight:

Getting A Grip On Good Grammar [Infographic]

 

By: University of Phoenix via Visual.ly (Writer: Stevie Ann Rinehart; Designer: Naureen Saira)

 

#grammar #writing #infographic

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Vicki Kersey's curator insight, April 25, 2013 2:48 AM

Easy to read reference to some of the common mistakes people make.

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How To Get Clients With LinkedIn For Attorneys [Comprehensive Guide] | JD Supra

There are many reasons why lawyers and law firms should use LinkedIn. By using LinkedIn you can connect with potential clients through organic search, increase brand recognition, employ...
Jeffrey Lapin's insight:

Good guide by Attorney Rankings for lawyers in getting clients through LinkedIn.

#legalmarketing #linkedin #socialmedia #socialmediamarketing

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INFOGRAPHIC: Survey Reveals Which Demographics Use What Social Media

INFOGRAPHIC: Survey Reveals Which Demographics Use What Social Media | Everything Marketing You Can Think Of | Scoop.it
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be focusing on for YOUR target market?
Jeffrey Lapin's insight:

Which Demographics Use Social Media? [Infographic]

 

By: Docstoc

Information Source: Pew Research Center

 

#socialmedia #socialmediademographics #infographic #marketing #smm

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How to Add Your Social Feeds to WordPress: 5 Plugins | WordPress Jedi

How to Add Your Social Feeds to WordPress: 5 Plugins | WordPress Jedi | Everything Marketing You Can Think Of | Scoop.it
Many of us are active on Twitter, Facebook, Instagram, and many other social networks. If you are contributing to these sites multiple times every day, you are
Jeffrey Lapin's insight:

5 plugins that let you add your social feeds to WordPress easily.

 

By: WordPress Jedi

 

#socialmedia #wordpress #wordpressplugins

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The Future of Content Marketing Revealed

The Future of Content Marketing Revealed | Everything Marketing You Can Think Of | Scoop.it
It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors.
Jeffrey Lapin's insight:

Very informative post about the future of content marketing and what you need to do to be prepared.


By: Mauro D'Andrea via KISSmetrics

#contentmarketing #blogging #seo

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Your Step-by-Step Guide for Creating Infographics

Infographics begin with inspiration and research.
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7 Tips and Tools to Stop Content Thieves in their Tracks | Jeffbullas's Blog

7 Tips and Tools to Stop Content Thieves in their Tracks | Jeffbullas's Blog | Everything Marketing You Can Think Of | Scoop.it
Are you sick of people copying your content without your permission or attribution?
Jeffrey Lapin's insight:

The headnotes for the tips and tools to stop content thieves are:

 

1. Ping Pubsubhubbub

2. Add Links to your Content

3.  Setup Google Authorship 

4. Stop Image Hotlinking

5.  Check your Backlinks

6. Setup Google Alerts

7. How to deal with a content thief

 

By: Chris Dyson via JeffBullas

 

#content #contenttheft #blogging

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10 Ways to Improve Your Social Media and Blogging Workflow

10 Ways to Improve Your Social Media and Blogging Workflow | Everything Marketing You Can Think Of | Scoop.it
There are different strategies and tactics that can help you improve your blogging and social media results and here are the ten most effective ones!
Jeffrey Lapin's insight:

Good tips on increasing your productivity for social media and blogging by Daniel Sharkov

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14 Ways to Establish Brand Personality on Social Media | Business 2 Community

14 Ways to Establish Brand Personality on Social Media | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
I love social media. I love everything about it. I love that I’m able to keep up with friends and family. I love that I’m able to read excellent content
Jeffrey Lapin's insight:

Very good post by Robert Coles via Business 2 Community about helping establish your brand personality on the "3" big social networks:

 

Facebook
1. Memes
2. Make ‘em laugh
3. Splash Pages
4. Ask Questions
5. Showcase your talents


Twitter
6. Creative Backgrounds
7. Informative and Searchable Headings
8. Share User-Generated Content
9. Be Funny


Google+
10. Header Photos which Reflect Your Brand
11. Promote Events
12. Take Advantage of Long-Form Posts
13. +1-ing
14. Developing Business Culture


#branding #socialmedia #smm #marketing #facebook #twitter #googleplus

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A Simple Explanation of the Math Behind 7 Common Marketing Metrics

A Simple Explanation of the Math Behind 7 Common Marketing Metrics | Everything Marketing You Can Think Of | Scoop.it
Learn the math behind the metrics and analytics marketers use all the time.
Jeffrey Lapin's insight:

Good explanation of 7 common marketing metrics and the math supporting them by Ryan Ghods via HubSpot

 

#marketing #marketingmetrics #metrics #math

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Half a Million and Counting… | Inside Flipboard

Half a Million and Counting… | Inside Flipboard | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Interesting infographic by Flipboard. I use Flipboard almost every day on my iPhone or iPad and really like the new feature of creating my own "magazines."

 

#flipboard #mobilecontentcuration #contentcuration #mobileapp #infographic

 
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How to Breathe New Life Into Your Google Search Results With Rich Snippets

How to Breathe New Life Into Your Google Search Results With Rich Snippets | Everything Marketing You Can Think Of | Scoop.it
Learn how to use Google Rich Snippets to add some fancy elements to your search engine listings.
Jeffrey Lapin's insight:

Great article by Diana Urban via HubSpot regarding Google Rich Snippets and how to use them to improve your SEO and SERP.

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5 Cool Content Curation Tools for Social Marketers | Business 2 Community

5 Cool Content Curation Tools for Social Marketers | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the
Jeffrey Lapin's insight:

Good list by Aidan Hijeh via Business 2 Community for Content Curation Tools. His list includes these sites: 

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Pinterest

Zemanta

Storify

List.ly

 

 

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5 Ways to Create Visual Blog Content with Mind Maps

5 Ways to Create Visual Blog Content with Mind Maps | Everything Marketing You Can Think Of | Scoop.it
Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You'll find that mind maps are an ideal form of visual, shareable content you may want to add to your rep...
Jeffrey Lapin's insight:

Good article by Chuck Frey via Content Marketing Institute about ways and tips for using Mind Maps as visual blog content.

#mindmap #visualblogcontent #blogging #contentcreation

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Love your Content – History of Content Marketing [Infographic]

Love your Content – History of Content Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Love Your Content: The History of Content Marketing [Infographic]

 

By: Inbound Visibility

 

#contentmarketing #infographic

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90 percent of consumers convert after reading positive online reviews [study]

90 percent of consumers convert after reading positive online reviews [study] | Everything Marketing You Can Think Of | Scoop.it
Want to inspire positive user-generated content on your site? Create custom content to improve the customer experience.

Via Andre van Wyk
Jeffrey Lapin's insight:

Good post about the importance of getting reviews for your business.

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Andre van Wyk's curator insight, April 12, 2013 3:43 AM

Brafton highlights the important aspects of reviews for your business ...

Anthony Castelli's comment, April 14, 2013 2:37 PM
Reviews/testimonials and results are huge in my mind
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27 Time-Saving Tools and Tricks to Be a More Productive Marketer

27 Time-Saving Tools and Tricks to Be a More Productive Marketer | Everything Marketing You Can Think Of | Scoop.it
Check out some time hacks that will make inbound marketers more productive.
Jeffrey Lapin's insight:

Very good time-saving tips and tricks for marketers by Meghan Keaney Anderson via HubSpot

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6 Ways to Increase Social Shares For Your Blog

6 Ways to Increase Social Shares For Your Blog | Everything Marketing You Can Think Of | Scoop.it
Due to my social media efforts and making connections, I was well positioned when I kicked off my blog, and gain social shares from day one.
Jeffrey Lapin's insight:

Good general tips by Steven Hughes via Steemfeed about how to increase social shares for your blog. His tips are: 

 

1. Create Solid Content 

2. Promote and Promote More 

3. Generating Shares through Twitter 

4. Triberr is Powerful

5. Don’t Forget about These (Facebook, GooglePlus, LinkedIn and StumbleUpon)

6. Practice SEO Basics 

 

Triberr is the only one I am not really familiar with. Will have to check it out. 

 

#blogging #socialshares #socialmedia #seo

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Tint Gives Businesses An Easy Way To Bring Social Media Feeds To Their Websites, Apps And Facebook Pages | TechCrunch

Tint Gives Businesses An Easy Way To Bring Social Media Feeds To Their Websites, Apps And Facebook Pages | TechCrunch | Everything Marketing You Can Think Of | Scoop.it
Last year, Tim Sae Koo, Nikhil Aitharaju, Eunice Noh and Ryo Chiba launched HypeMarks to give people a less hectic way to consume social media.
Jeffrey Lapin's insight:

From Tint's website: "Tint is a simple tool that lets you create beautiful and engaging social hubs on your digital properties in minutes."

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Guest Posting: Perfect Way To Increase Your Online Cred [Infographic]

Guest Posting: Perfect Way To Increase Your Online Cred [Infographic] | Everything Marketing You Can Think Of | Scoop.it
If you're looking to gain influence on the Internet then guest posting on various niche blogs is a great way to secure yourself a professional reputation.
Jeffrey Lapin's insight:

Hit The Niche: Perfect Complete Guest Posting Process [Infographic]

 

By: Walnut Solutions via Bit Rebels

 
#guestblogging #guestpost #guestposting #seo #infographic

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Social Behavior: The BIG GAME — A Study with SurveyMonkey | iAcquire Blog

Social Behavior: The BIG GAME — A Study with SurveyMonkey | iAcquire Blog | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Social Behavior (The Big Game) (Infographic)

 

By: Norris A. A. Rowley Jr via iAcquire with SurveyMonkey

 

#socialmedia #infographic #marketresearch #smm #marketing

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Enthuse.me Is An Online Profile Creator To Help You Pimp Your Personal Brand | TechCrunch

Enthuse.me Is An Online Profile Creator To Help You Pimp Your Personal Brand | TechCrunch | Everything Marketing You Can Think Of | Scoop.it
It’s probably hard to get people enthusiastic about another service that lets you build a professional profile online. But that isn’t stopping Enthuse.me from giving it a go.
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