Everything Market...
Follow
Find
9.4K views | +0 today
Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
Your new post is loading...
Your new post is loading...
Rescooped by Jeffrey Lapin from Visual Marketing & Social Media
Scoop.it!

Why You Should Scale Back on Social Media - Techvibes (blog)

Why You Should Scale Back on Social Media - Techvibes (blog) | Everything Marketing You Can Think Of | Scoop.it
Why You Should Scale Back on Social Media
Techvibes (blog)
... little startups whose VPs of Marketing and Strategy are running the hamster wheel performing tactical functions of content creation (i.e.

Via Catherine Pham
more...
No comment yet.
Rescooped by Jeffrey Lapin from Social Media, Marketing and Promotion
Scoop.it!

Email and Social Media, Why Marketers Need Both

Email and Social Media, Why Marketers Need Both | Everything Marketing You Can Think Of | Scoop.it
Social Media Marketing Podcast 40,: In this episode DJ Waldow shares why you should focus on email marketing and work it into your social media activities.

Via Kamal Bennani, Steven Hughes
more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and
Jeffrey Lapin's insight:

Good SEO tips for bloggers by Matthew Brennan (via: Business 2 Community):

 

Over relying on keywords

Infrequent posting

Not maintaining true control of your site

Not utilizing design help

Mix up you post descriptions

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

The Marketer's Guide to Proper Social Media Etiquette

The Marketer's Guide to Proper Social Media Etiquette | Everything Marketing You Can Think Of | Scoop.it
Follow this etiquette on social media, lest you're an example of
Jeffrey Lapin's insight:

Good article and tips by Maggie Hibma (via HubSpot) about social media etiquette for Twitter, Facebook, LinkedIn and  Pinterest. Although some of the tips are social network specific, many could apply to any social network.

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

How To Make A Quality Business Video (Infographic)

How To Make A Quality Business Video (Infographic) | Everything Marketing You Can Think Of | Scoop.it
At KZO Innovations we get a lot of questions from customers on how to produce a professional enterprise video. KZO has a library of manuals and videos to support our clients in the production of en...
Jeffrey Lapin's insight:

How To Make A Quality Business Video (Infographic)

 

By: Jeff Fissel via KZO Innovations

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Struggling to Create Enough Content? Then Try Curating Too. | Business 2 Community

Struggling to Create Enough Content? Then Try Curating Too. | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
Reading, writing – writing, reading… It is like a merry-go-round that never stops and there is so much information out there. With a steady stream of
Jeffrey Lapin's insight:

Good article by Stuart Wooster (via Business 2 Community) about the benefits of curating content, which include:

- Build trust and authority with new relationships 

- Make your readers happy

- Increased reader loyalty

- A rise in traffic, page views and time spent on pages

- Increased conversions and revenue

Good ending quote, which is from Guy Kawasaki, 

“Eventually, content curators will be as important as the creation itself.”

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Different Ways to Use Google Alerts to Improve Your Blog - Blogging Tips

Different Ways to Use Google Alerts to Improve Your Blog - Blogging Tips | Everything Marketing You Can Think Of | Scoop.it
Blog post at Blogging Tips : Google Alerts is one of the many free tools you can use to improve your blog. And if you're still not using it, better pay attention to this[..]
Jeffrey Lapin's insight:

Good suggestions by Irwin Lagman (via Blogging Tips) for using Google Alerts for your blog. His suggestions include:

See if your posts are indexed by Google.

Study your competition.

Stay updated in your niche.

Keep up with latest trends, news, and developments.

Check what people think and say  about your blog.

Monitor your blog’s image.

See if your blog is ranking for the keywords you target.

Discover relevant blogs and websites.

Find more sources of data.

See potential blogs to guest post on.

Check who steals your content.

more...
Gracie Lake's curator insight, February 28, 2014 3:36 PM

A blog a day keeps the customers in play!

Michelle Norman's curator insight, March 12, 2014 10:23 PM

Learned a new blogging tip today! Thanks for sharing your information.

Scooped by Jeffrey Lapin
Scoop.it!

20 Basic Grammar Rules for Business Owners

20 Basic Grammar Rules for Business Owners | Everything Marketing You Can Think Of | Scoop.it
You don’t want to make a negative impression with poor grammar. Use these 20 grammar rules for writing online and for use in business.
Jeffrey Lapin's insight:
Good grammar tips by Amie Marse via Small Business Trends
more...
Peter Leslie's curator insight, February 27, 2014 7:49 AM

This is a generally excellent article but you will need to read the comments following the article. Words often have more than one meaning or subtle differences of meaning when used in different ways. If you are unsure, Google can help. For example, if you want to know more about the meaning and usage of the word "compliment", enter define:compliment in a Google search.

Scooped by Jeffrey Lapin
Scoop.it!

30 Ways to Tell if You're a Social Media Success

30 Ways to Tell if You're a Social Media Success | Everything Marketing You Can Think Of | Scoop.it
Social media is used by businesses to increase brand loyalty and gain new customers. Here are 30 ways to tell if you're a social media success.
Jeffrey Lapin's insight:

Good list by Annie Pilon (via Small Business Trends) of ways to tell if you are a social media success.

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

How Social Media is Changing the SEO Industry - Search Engine Journal

How Social Media is Changing the SEO Industry - Search Engine Journal | Everything Marketing You Can Think Of | Scoop.it
It is painfully cliché to talk about "the rise of social" and "the power of social media." That happened a long time ago. Now it's settled, and we can make
Jeffrey Lapin's insight:

Good article by Jayson DeMers on Search Engine Journal about the impact of social media on SEO. He concludes the article:
"The extent of social’s impact on search is evolving, which is characteristic of the SEO industry. We can’t forget that anything created on the web is social. Nearly every article we read is connected with an individual author, complete with his or her Twitter handle and Google+ profile. There is no escaping the intensely social nature of the Internet as a whole. Now, there’s no escaping how it is completely changing the world of SEO as we know it."

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

10 Ways Slideshare Can Benefit Your Social Media Strategy | Business 2 Community

10 Ways Slideshare Can Benefit Your Social Media Strategy | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
60 million visitors a month head to Slideshare. If you’re unimpressed, think about this: it’s considerably less social than other networks. While users can
Jeffrey Lapin's insight:

Good article by Sasha Zinevych via Business 2 Community regarding Slideshare and Social Media Marketing. Her 10 ways, with more explanation in the article, are:

1. Slideshare SEO Is Outstanding

2. It Will Help You Win a New Audience

3. It’s Multi-Media

4. You Can Integrate With Google+ Hangouts

5. It’s a Well-Kept Secret

6. It’s a Blank Canvas

7. It Has Analytics

8. It’s Basically Cloud Storage

9. It’s Got Serious Personal Branding Potential

10. You Can Generate Leads

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Periodic Table of Google Analytics - Google Analytics Reports Guide

Periodic Table of Google Analytics - Google Analytics Reports Guide | Everything Marketing You Can Think Of | Scoop.it
The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!
Jeffrey Lapin's insight:

Periodic Table of Google Analytics [Infographic]

 

By: Jeff Sauer via Jeffalytics

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

5 Important Post-Penguin Link Building Tips | Business 2 Community

5 Important Post-Penguin Link Building Tips | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
Google’s Penguin updates changed the way SEO professionals build/create links.  Gone are the days of creating hundreds of low quality links and gone are the
Jeffrey Lapin's insight:

Good link building tips by Mike van der Heijden via Business 2 Community, which are (with explanations in the article):

 

Quality Not Quantity

Create Linkable Assets

Content Contributions

Social Media

Anchor Texts

 

#linkbuilding #googlepenguin #seo #socialmedia #anchortext

more...
No comment yet.
Rescooped by Jeffrey Lapin from Blogging, Increasing Traffic, and SEO
Scoop.it!

4 Things I would change if I started a New Blog Today

4 Things I would change if I started a New Blog Today | Everything Marketing You Can Think Of | Scoop.it
Anyone that has ran a blog has undoubtedly learned some hard lessons. Here are some suggestions to get off on the right foot if you’re starting a new blog.

Via Steven Hughes
more...
Steven Hughes's curator insight, May 10, 2013 7:18 AM

A few suggestions for new bloggers based on my experience of the last three years.

Rescooped by Jeffrey Lapin from The Content Marketing Hat
Scoop.it!

SurveyAct - New Online Survey Tool for Small Business Owners

SurveyAct - New Online Survey Tool for Small Business Owners | Everything Marketing You Can Think Of | Scoop.it
SurveyAct offers a clean and simple interface, user-friendly navigation, and a wide variety of features, designed to provide businesses with an easy to use yet powerful and professional survey tool.

Via Mike Allton
more...
Mike Allton's curator insight, May 10, 2013 9:31 AM

Do you ever conduct surveys for your business? Polling customers or potential customers can provide invaluable data regarding your business and industry, so if you haven't done it yet, now is a good time to get started.

There's a new survey tool available that you can try for free called SurveyAct. Today's sponsored article highlights all of the features and functionalities. Check it out and let me know what you think!

Nedko Aldev's curator insight, May 15, 2013 2:09 AM

add your insight...

 
Scooped by Jeffrey Lapin
Scoop.it!

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] | Everything Marketing You Can Think Of | Scoop.it
Get tips on how to improve your social media marketing that all stem from real research and data.
Jeffrey Lapin's insight:

Good tips and slideshow by Dan Zarrella (via HubSpot) about Social Media Marketing.His tips, with more explanation in the article, are:

1) Tell Us Why We Should Follow You
2) Use Contra-Competitive Timing
3) Use Tall Images on Pinterest
4) Put Links 25% of the Way Through Tweets
5) Use Questions on Facebook
6) Use Links to Get Retweets
7) Stop Talking About Yourself
8) Say Something New
9) Stay Positive
10) Use Calls-to-Action on Facebook
11) Stay Away From Buzzwords
12) Share Links to Interesting Content
13) Use Photos on Facebook
14) Use Hashtags on Instagram
15) Talk About Food on Facebook
16) Tweet Around 4 p.m.
17) Don't Be Neutral on Facebook
18) Write Longer Tweets for More Clicks
19) Go Short or Long on Facebook
20) Ask for the Retweet

 

#socialmedia #socialmediamarketing

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Easy Ways To Improve Your Local SEO – Citations | Business 2 Community

Easy Ways To Improve Your Local SEO – Citations | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
One of the easiest ways to improve your local SEO results is through getting “citations”. Simply put, citations are “mentions” of your business name and
Jeffrey Lapin's insight:

Useful explanation and tips by Timothy Carter (via Business 2 Community) about citations, local SEO and a ist of places to start establishing a local presence.

more...
Yums model's comment, May 15, 2013 10:24 AM
creative commons
Jeffrey Lapin's comment, May 15, 2013 11:39 AM
Yums model: Can you please elaborate on your "creative commons" comment. I understand what "creative commons" means but do not understand why you put that comment on my post. My "scoop" did give proper attribution to the author and source.
Scooped by Jeffrey Lapin
Scoop.it!

How to schedule Google+ Posts

How to schedule Google+ Posts | Everything Marketing You Can Think Of | Scoop.it
To make sure that your Google+ personal and business profiles have regular activity, and that your followers get to see your older articles, I recommend checking out Do Share.
Jeffrey Lapin's insight:

Good article and tips by Mike Allton (via The Social Media Hat) about scheduling Google+ Posts using the "Do Share' Chrome Extension.

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

#INFOGRAPHIC: The Road to Success Using Social Media

#INFOGRAPHIC: The Road to Success Using Social Media | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

The Road to Success Using Social Media Infographic

 

Via: Sociable360

more...
Leah Gross's curator insight, May 6, 2013 6:42 PM

What I found interesting from this infographic are the percentages on the very bottom representing the percentage of companies that use those social media sites during their recruitment process. It lists that 70% use Facebook, 50% use Twitter, and 40% use LinkedIn. I found this interesting because I have heard that LinkedIn is the most popular site for companies to use during the recruitment process. Seeing this reminds me that you need to keep content the same over all platforms and make sure that there is no inappropriate content because you never know where they might look!

Scooped by Jeffrey Lapin
Scoop.it!

Optimizing Google+ Posts For Offsite SEO | The Blog Herald

Optimizing Google+ Posts For Offsite SEO | The Blog Herald | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Good tips for optimizing your GooglePlus Posts by Angus Shaw via The Blog Herald. His basic tips are: 

1. Use Your Keywords

2. Link To Your Actual URL, Not A URL Shortener

3. Get Added To Google+ Circles

4. Tag People and Brands

5. Make the Post Public

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

15 Most Overused SEO Icons and Symbols - Search Engine Journal

15 Most Overused SEO Icons and Symbols - Search Engine Journal | Everything Marketing You Can Think Of | Scoop.it
While search engine optimization (SEO) is not an abstract concept, it isn't exactly easy to depict visually either. That might explain why so many companie
Jeffrey Lapin's insight:

Good list of the most overused SEO icon and symbols by Brian Rotsztein via Search Engine Journal. His list includes:

 

1. The Jagged Arrow

2. The Magnifying Glass

3. The Meaningless Diagram

4. The Chart

5. The Bullseye

6. The Multi-sized Keyword Cloud

7. The Highlighted Google SERP

8. The 3-D Rendered Character 

9. The Globe

10. The Chain

11. The Person Writing Keywords on a Clear Wall

12. The Brand Name Abuser

13. The Puzzle Piece

14. The Gears

15. The Mashup

 

#SEO #seoicons #seosymbols #socialmediamarketers

more...
Dinesh Kumar's curator insight, May 3, 2013 1:22 AM

SEO symbols for your promotional activities...

Scooped by Jeffrey Lapin
Scoop.it!

Facebook EdgeRank [INFOGRAPHICS] | Social Media Today

Facebook EdgeRank [INFOGRAPHICS] | Social Media Today | Everything Marketing You Can Think Of | Scoop.it
For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love.
Jeffrey Lapin's insight:

4 Facebook EdgeRank Infographics posted by Social Media Today via other sources

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

10 Steps to Implement a Content Marketing Strategy : The Rainmaker Blog

10 Steps to Implement a Content Marketing Strategy : The Rainmaker Blog | Everything Marketing You Can Think Of | Scoop.it
A definitive research study by Hubspot showed that companies with a robust inbound marketing program had a 61% lower cost per lead than companies that
Jeffrey Lapin's insight:

Good Infographic by Stephen Fairley via The Rainmaker Institute about the 10 steps to implementing a content marketing strategy.

more...
Mayer Becker's curator insight, May 2, 2013 6:23 PM

Hubspot is the authority on inbound marketing, and freely shares its findings and insights with the marketing community (well, if you provide your contact info). Marketing Ops is responsible for supporting the Content Strategy with technologies and processes to make it successful.

Scooped by Jeffrey Lapin
Scoop.it!

Social Media Monitoring InfoGraphic - Guerrilla Style

Social Media Monitoring InfoGraphic - Guerrilla Style | Everything Marketing You Can Think Of | Scoop.it
Social media monitoring's value is truly realized when we know what to do with the data and the stakeholders, customers and prospects that we identify. I put this infographic together a little whil...
Jeffrey Lapin's insight:

Social Media Monitoring Infographic - Guerrilla Style

 

By: Shane Gibson via Socialized.me

 

#socialmedia #infographic #socialmediamonitoring #socialmediamarketing

more...
No comment yet.
Scooped by Jeffrey Lapin
Scoop.it!

Infographic: Social Media Battle of the Sexes

Infographic: Social Media Battle of the Sexes | Everything Marketing You Can Think Of | Scoop.it
Many adults have given into the social media temptation and have signed up for Facebook or created a Twitter account. But not all men and women agree on where to spend their online time.
Jeffrey Lapin's insight:

Battle of the (Social) Sexes [Infographic]

 

Created by: internetservicesprovidersDOTorg via PC Magazine

more...
No comment yet.