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Adapting to Changing Trends in Online Attorney Search

Adapting to Changing Trends in Online Attorney Search | Everything Marketing You Can Think Of | Scoop.it
Injury attorney Jonathan Roesenfeld discusses the semantic web and quality changes that firms and solos must embrace in order to succeed online.
Jeffrey Lapin's insight:

Adapting to Changing Trends in Online Attorney Search

 

Very informative article by Jonathan Rosenfeld (via Circle of Legal Trust) about online legal marketing.

 

The summary is excellent:

 

"Search engines are changing. This is inevitable because the Internet itself is changing ... The trick is to adapt so that your website can remain at the top of every search. If possible, dedicate an employee, or at least a significant amount of one’s time, to work on assembling genuine content to match what users are browsing for on the web ... Move on from trying to link your site to every other site, and focus on authentically building up your own to make it stand out from the pack."

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Neil Ferree's curator insight, April 10, 2014 5:18 PM

Great advice by [url=/u/643036 x-already-notified=1]Jonathan Rosenfeld[/url]on why law firms need to have a semantic web strategy and content marketing plan, so as to replace the old school link building model with his quality changes. 


I like that it confirms my theory that links have replaced by a newer model based on social shares and social signals for quality scoring. Author Rank will probably replace Pagerank before too long?


You are the Brand Your Rich Snippet is your New Personal Logo 

Social Shares is the new SEO vs. suspicious backlinks?


Its cool that this re-scooped story comes along at the same time as [url=/u/2506004 x-already-notified=1]Scoop.it[/url]crosses the 1 million registered users this week.


Having a well tuned content marketing system is going to be key! 

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Everything Marketing You Can Think Of
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How to get your tweets ready for Google’s Twitter integration

How to get your tweets ready for Google’s Twitter integration | Everything Marketing You Can Think Of | Scoop.it
Is your Twitter account ready for an integration with Google? We share some tips on how to make the most of social and search.
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Infographic: How People React to Visual Marketing

Infographic: How People React to Visual Marketing | Everything Marketing You Can Think Of | Scoop.it
Images are powerful, they engage audiences and should be used to in most of your marketing. We have put together this infographic to show how people interact with images as opposed to text. Of course, as photographers, we can assist with photo marketing that you have in mind. This includes; On-site printing Data capture of …
Jeffrey Lapin's insight:

Photo Marketing To Enhance Your Brand [Infographic]

 

How people react to visual marketing

 

Full Infographic available: http://ignite-images.co.uk/wp-content/uploads/2015/02/Ignite-Images-Infographic-Photo-Marketing.jpg

 

By: Ignite Images

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7 Reasons for Poor Local Law Firm SEO

The difference between regular search engine optimization and local SEO mainly involves information and signals related to the geographic location an attorney is practicing in. People...
Jeffrey Lapin's insight:

Good post by Chris Dreyer of Attorney Rankings (via JD Supra) about seven reasons law firms may have problems ranking high in local search.

 

His 7 are: Inconsistent NAP Information; Duplicate Listings; Accessibility and Quality; Longevity; Absence of Reviews; No Local Links; and No Social Presence.

 

Many of these are fixable and lawyers should do so so they can reach potential local clients more easily.

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Resource Page Link Building for Law Firms - Law Web Marketing

Resource Page Link Building for Law Firms - Law Web Marketing | Everything Marketing You Can Think Of | Scoop.it
Organic link acquisition should be a part of every lawyer’s strategy for SEO.  Getting people to link to your pages naturally is one of the best ways to get more exposure in search.  This can be done through blogging, creating...
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10 SEO Myths that Friggin' Tick Me Off

10 SEO Myths that Friggin' Tick Me Off | Everything Marketing You Can Think Of | Scoop.it
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
Jeffrey Lapin's insight:

Good post by Cyrus Shepard (via Moz) regarding his thoughts on common SEO myths.

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Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects...
Jeffrey Lapin's insight:

Recommended SEO Tools for Lawyers

 

Informative post by Chris Dreyer of Attorney Rankings (via JD Supra) about some valuable SEO tools lawyers can use to optimize their website. The tools, which include both free and paid, listed include: Google Webmaster Tools; SEO Book Tools; Google Trends; Ahrefs; Screaming Frog; Open Site Explorer; and Bright Edge.

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BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com

BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

BBB Accreditation: Boring But Bumps Your Local SEO

 

Good post by Phil Rozek (via Local Visibility System) about how becoming BBB Accredited can help with local SEO. Benefits include: a "Follow" link, a good way to get links to subpages, a good "trust symbol" for your site; and is a good citation.

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A Technical Audit Checklist for Lawyers

It’s important for lawyers to have a road map for accomplishing their SEO goals. A technical audit is essentially an inventory of common website elements that should be optimized both...
Jeffrey Lapin's insight:

A Technical Audit Checklist for Lawyers

 

Good checklist for lawyers for reviewing their websites by Chris Dreyer of Attorney Rankings (via JD Supra). He defines the term "SEO Technical Audit" as a "thorough analysis of a website and the elements that could conceivably be optimized to help it rank well for a particular search term." His audit/ checklist includes both On-Site (i.e. meta descriptions, sitemaps and duplicate content) and Off-Site (i.e. index status and links) Elements.


As SEO is constantly changing, as Chris notes in his conclusion: "A checklist helps you stay organized and accomplish optimization tasks more efficiently."

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YouTube SEO for Lawyers

YouTube SEO for Lawyers | Everything Marketing You Can Think Of | Scoop.it
Youtube is the world's second largest search engine. Lawyers can leverage the video platform to get more exposure for their firm in search.
Jeffrey Lapin's insight:

Very informative post by Chris Dreyer of Attorney Rankings about how to optimize your YouTube videos for search. Some of the optimizations include: Closed Captions; Trascriptions; Keywords; and Quality.

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The 10 Key Elements of a High Quality Website

The 10 Key Elements of a High Quality Website | Everything Marketing You Can Think Of | Scoop.it
Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?
Jeffrey Lapin's insight:

10 Key Elements of a High Quality Website [Infographic]

 

A high quality website must have quality content. Quality content is original, purposeful and optimized.

 

The 10 elements that websites should focus on for higher traffic are:
1. Relevant & Context
2. Content Length
3. Images & Video
4. Grammar & Spelling
5. Readability
6. Formatting
7. Expertise
8. Social Media Shares
9. Google Internal & External Links
10. Quality of Comments

 

By: Neil Patel via Quick Sprout

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JPEG, GIF, & PNG: Know Your File Types

JPEG, GIF, & PNG: Know Your File Types | Everything Marketing You Can Think Of | Scoop.it
Want to save digital storage space, while keeping your images high quality and full of detail? Find out here which filetype you should use for each image.
Jeffrey Lapin's insight:

Know Your File Types: When to Use JPEG, GIF, & PNG [Infographic]

 

By: Who Is Hosting This

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5 Easy Link Building Tactics for Small Business

5 Easy Link Building Tactics for Small Business | Everything Marketing You Can Think Of | Scoop.it
Many SMBs dismiss link building as something they don’t have time for. But, link building is necessary if your business is interested in search visibility.
Jeffrey Lapin's insight:
 5 Easy Link Building Tactics for Small Business
The 5 tactics are:

Image link building
Local link building
Fresh mentions
Link reclamation
Relevant niche directories (RNDs)

By Jon Ball via Search Engine Journal
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Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums

Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums | Everything Marketing You Can Think Of | Scoop.it
https://productforums.google.com/d/msg/webmasters/dKPZID4N3v0/tKI43QpLUWsJ
Jeffrey Lapin's insight:

PageRank is probably dead.

 

John Mueller, a Google Webmaster Trends Analyst, said so in a response on the Google Webmaster Central Help Forum:

 

"I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html";

 

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Announcing the Web Developer's SEO Cheat Sheet 3.0

Announcing the Web Developer's SEO Cheat Sheet 3.0 | Everything Marketing You Can Think Of | Scoop.it
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. Updated for 2015.
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Content Creation vs. Content Sharing (Infographic)

Content Creation vs. Content Sharing (Infographic) | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Content Creation Vs. Content Sharing [Infographic]

 

By: Josh Gershonowicz/ Rebuild Nation

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Stop Saying Um Forever {Infographic} - Best Infographics

Stop Saying Um Forever {Infographic} - Best Infographics | Everything Marketing You Can Think Of | Scoop.it
Tweet Tweet As a public speaker, you certainly should avoid “um”s while delivering presentations. Some folks simply can’t help themselves though. This infographic from London Speaker Bureau offers some tips to help you stop saying “um” forever:
Jeffrey Lapin's insight:

11 Killer Tips To Stop Saying UM Forever [Infographic]

 

By: London Speaker Bureau via Best Infographics

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20 Ways to Succeed at Social Media Engagement [Infographic]

20 Ways to Succeed at Social Media Engagement [Infographic] | Everything Marketing You Can Think Of | Scoop.it
As a marketer, your ability to adapt and listen to how customers are communicating with you on social media is essential. Now more than ever, the social media climate requires fast-paced focus on effective engagement and helpful interactions. If you … Continued
Jeffrey Lapin's insight:

20 Ways to Succeed at Social Media Engagement [Infographic]

 

Useful tips for increasing your social media engagement by Drew Beechler/ ExactTarget

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Detailed Guide on Mobile SEO [Infographic]

Detailed Guide on Mobile SEO [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase.
[mai
Jeffrey Lapin's insight:

Detailed Guide on Mobile SEO [Infographic]

 

Informative infographic about mobile SEO including the ways a mobile site can run and recommendations.

 

By: iShift Staff via InstantShift

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Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic]

Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic] | Everything Marketing You Can Think Of | Scoop.it
It’s easy to neglect one’s personal brand, or even the very idea of it.

From childhood we are...
Jeffrey Lapin's insight:

The Complete A to Z Guide to Personal Branding [Infographic]

 

By: Seth Price via Placester

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The Ultimate Social Network Cheat Sheet [Infographic]

The Ultimate Social Network Cheat Sheet [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Prohibition has created this infographic which provides all of the key dimensions and file types for the most popular social media channels.
Jeffrey Lapin's insight:

The Ultimate Social Network Cheat Sheet [Infographic]

 

Very informative infographic that provides the best formats for posting pictures and videos on many popular social media sites (Facebook; Twitter; Google+, Pinterest; Snapchat, Vine; Foursquare; Instagram; Tumblr; YouTube; LinkedIn; and Vimeo ) as well as text limitations on these sites.

 

Posted by: Chris Norton via Prohibition PR

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Why SEOs Need to Care About Correlation as Much (or More) than Causation

Why SEOs Need to Care About Correlation as Much (or More) than Causation | Everything Marketing You Can Think Of | Scoop.it
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
Jeffrey Lapin's insight:

Why SEOs Need to Care About Correlation as Much (or More) than Causation


Interesting post by Rand Fishkin (via MOZ) about how SEO professionals should care more about correlation than causation. He argues that successful marketers look at the big picture of what Google is looking for, which is, popularity, relevance, trust and a great overall experience for visitors, rather than individual ranking signals. By doing what correlates with a higher rankings rather than focusing on specific ranking signals, with could change based on Google numerous algorithmic changes, marketers should win in the long run.

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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Everything Marketing You Can Think Of | Scoop.it
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
Jeffrey Lapin's insight:

The 5 Pillars of Successful Content Marketing

 

The article discusses 5 "pillars" for successful content marketing. Content marketing is important because it drives traffic to your site.

 

The 5 pillars are:


1. Understand your audience.
2. Map the content to the sales cycle.
3. Create the content.
4. Promote content.
5. Measure and analyze.

 

The post discusses these 5 items in much more detail.

 

By: Steven Macdonald via Content Marketing Institute

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New for Facebook Pages: Calls to Action

New for Facebook Pages: Calls to Action | Everything Marketing You Can Think Of | Scoop.it
A new feature to help businesses drive key objectives from their Facebook Pages.
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New Tools and Insights for Publishers

New Tools and Insights for Publishers | Everything Marketing You Can Think Of | Scoop.it
We're introducing ways to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.
Jeffrey Lapin's insight:

New Tools and Insights for Publishers on Facebook 

 

Facebook announced 3 new "tools and insights" for publishers: 

 

1. Interest Targeting: ability to target posts to a subset of a people that like your Page. 

 

2. Post End Date: permits admins to specify day and time a post will stop showing in News Feed. The post does remain on your Page though. 

 

3. Smart Publishing: Permits frequently shared links to your website can appear in News Feed for people who like your Page. However, the posts will not appear on your Page. You will also get a new dashboard to review analytics and other items. Currently limited release but expected to be more broadly available soon. 

 

In addition, Facebook has increased the information available in Domain Insights as well as fixed a bug. 

 

Source: Holly Ormseth via Facebook Blog

 
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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages That Work [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Learning how to create landing pages that convert is a smart way to help you build your career online. Start today with the ABCs of landing pages that work.
Jeffrey Lapin's insight:

The ABCs of Landing Pages That Work [Infographic]

 

By: Steven Lowe via Copyblogger

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