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Social Media and SEO: How Social Media Influences Search - WhiteFire

Social Media and SEO: How Social Media Influences Search - WhiteFire | Everything Marketing You Can Think Of | Scoop.it
Infographic Transcription:
How Social Media Affects Search - Helps Content Get Indexed Faster - Tweeting cuts indexation time by 50%...
Jeffrey Lapin's insight:

How Social Media Affects Search

 

Key points:

(1) Tweeting cuts indexation time by 50%;

(2) Shares can trigger the freshness portions of Google’s algorithm, giving you temporary increases in rankings;

(3) Increases Ranking for Social Connections;

(4) High levels of social activity show search engines that you’re authentic, engaged and valuable to readers;

(5) Author authority is a signal to the search engines that you consistently write useful content;

(6) Using rel=”author” allows Google to track your writing across the web; and

(7) Social bookmarking shows the engines that you’re authoritative and popular.

 

By: WhiteFireSEO

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TechinBiz's comment, July 15, 2013 4:42 AM
Great infographic
SEO UK's comment, July 16, 2013 5:07 AM
Excellent points. Social media is excellent way to get content indexed and shows Google you are popular
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How to Calculate the ROI of Your Social Media Campaigns

How to Calculate the ROI of Your Social Media Campaigns | Everything Marketing You Can Think Of | Scoop.it
Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l
Jeffrey Lapin's insight:

How to Calculate the ROI of Your Social Media Campaigns [Infographic]

 

6 Steps to Measure ROI

 

1. Set your conversion goals.

2. Track conversions. 

3. Assign monetary value to each conversion. 

4. Measure total benefits by channel. 

5. Determine total costs. 

6. Analyze results and improve.

 

By: Neil Patel via Quick Sprout

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gc1998's curator insight, July 1, 8:46 AM

Social media  can enhance your  presence on not only the internet but in the real world as well. Spread the word.

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | Everything Marketing You Can Think Of | Scoop.it
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Jeffrey Lapin's insight:

Very informative article by Marie Haynes (via Moz) about Google's algorithmic changes including Panda, Penguin and Hummingbird. For each of these, she explains what the change involved and how to recover from decreased rankings because of the change.

 

Panda is primarily about site quality. Penguin is aimed at unnatural backlinks. Hummingbird is for Google to better understand what user's are actually searching for.

 

She has a nice summary of all 3 of these algorithm changes and what you should do: "It appears that Google's goal with all of these algorithm changes (Panda, Penguin and Hummingbird) is to encourage webmasters to publish content that is the best of its kind. Google's goal is to deliver answers to people who are searching. If you can produce content that answers people's questions, then you're on the right track."

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The Hidden Power of Nofollow Links

The Hidden Power of Nofollow Links | Everything Marketing You Can Think Of | Scoop.it
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.
Jeffrey Lapin's insight:

The Hidden Power of Nofollow Links

 

Reasons why receiving a nofollow link is more important and powerful than you think:

Builds awareness;
Can lead to profits; and
Can lead to more links.

 

If you get a nofollow link here are some things to you might do with it:

Motivate viewers to click your link;
Get a bigger audience;
Make sure your link and content is relevant; and
Optimize your landing pages.

 

Post by: Nicole Kohler via Moz

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Infographic: Six Surprising Myths of Social Sharing

Infographic: Six Surprising Myths of Social Sharing | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Six Surprising Myths of Social Sharing [Infographic]


Were you following any of these myths?

 

By: Sarah from Po.st

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Neil Ferree's comment, June 26, 1:28 PM
Hey @Jeffrey Lapin thanks for the Recommend on my Scoop.it topics. Its much appreciated.
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Circle of Legal Trust Inundated With Membership Requests Post Panda 4

Circle of Legal Trust Inundated With Membership Requests Post Panda 4 | Everything Marketing You Can Think Of | Scoop.it
Attorneys with Findlaw Firmsites and outsourced marketint turning to Circle of Legal Trust for help!
Jeffrey Lapin's insight:

Circle of Legal Trust: View of Panda

 

Google Panda 4.0 Update and Attorney Websites
Circle of Legal Trust inundated with membership requests post Panda 4

 

By: Michael Ehline of Circle of Legal Trust

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The Effect of G+ On Search for Lawyers | Attorney Rankings

The Effect of G+ On Search for Lawyers | Attorney Rankings | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Great analysis of a difficult topic, the effect of Google+ on search engine rankings and results, by Chris Dreyer of Attorney Rankings.

 

His conclusion is very good: "By growing your network on G+ and having those people connected to you search for content relevant to what you have been sharing, the more exposure you get for your website and your brand."

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Little Known Ways to Build High Quality Backlinks in 2014 [Infographic] - BlogMost

Little Known Ways to Build High Quality Backlinks in 2014 [Infographic] - BlogMost | Everything Marketing You Can Think Of | Scoop.it
A beautiful And Informative Infographic about How to build Quality Backlinks in 2014. Overall Link Still matters a lot in SEO
Jeffrey Lapin's insight:

Little Known Ways to Build High Quality Backlinks in 2014 [Infographic]

 

By: Parampreet Chanana via BlogMost

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Everything Marketing You Can Think Of | Scoop.it
Each social media operates a bit differently, and each brand's followers have their own preferences and moods. The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content. Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.
Via Lauren Moss, Mark Trinidad
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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

Rescooped by Jeffrey Lapin from Social Media, SEO, Mobile, Digital Marketing
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How to Create an Infographic That Boosts Social Shares and Leads

How to Create an Infographic That Boosts Social Shares and Leads | Everything Marketing You Can Think Of | Scoop.it
Discover tools and tips to help design, create and share infographics that support your brand and increase social media sharing and blog mentions.
Via Kamal Bennani
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Adding a Google Plus Badge to Your Site

Adding a Google Plus Badge to Your Site | Everything Marketing You Can Think Of | Scoop.it
A good way to showcase your brand, let people know you are active on a network and show how many others you are connected to is by installing a Google Plus badge on your website. Depending on your current setup, this is a pretty simple task to accomplish.
Via AttorneyRankings.org
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What are some myths about SEO? - YouTube

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our W...
Jeffrey Lapin's insight:

Newest Matt Cutts video: "What are some myths about SEO?"

 

My Takeaways From Video:

 

1. Buying ads won’t help or hurt your organic search engine rankings.


2. You cannot "buy" a solution, such as a software package, to obtain higher rankings.


3. Follow Google’s goals, which are to return the best search results to users, to rank higher.

 

By: Matt Cutts via YouTube

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Adapting to Changing Trends in Online Attorney Search

Adapting to Changing Trends in Online Attorney Search | Everything Marketing You Can Think Of | Scoop.it
Injury attorney Jonathan Roesenfeld discusses the semantic web and quality changes that firms and solos must embrace in order to succeed online.
Jeffrey Lapin's insight:

Adapting to Changing Trends in Online Attorney Search

 

Very informative article by Jonathan Rosenfeld (via Circle of Legal Trust) about online legal marketing.

 

The summary is excellent:

 

"Search engines are changing. This is inevitable because the Internet itself is changing ... The trick is to adapt so that your website can remain at the top of every search. If possible, dedicate an employee, or at least a significant amount of one’s time, to work on assembling genuine content to match what users are browsing for on the web ... Move on from trying to link your site to every other site, and focus on authentically building up your own to make it stand out from the pack."

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Neil Ferree's curator insight, April 10, 5:18 PM

Great advice by [url=/u/643036 x-already-notified=1]Jonathan Rosenfeld[/url]on why law firms need to have a semantic web strategy and content marketing plan, so as to replace the old school link building model with his quality changes. 


I like that it confirms my theory that links have replaced by a newer model based on social shares and social signals for quality scoring. Author Rank will probably replace Pagerank before too long?


You are the Brand Your Rich Snippet is your New Personal Logo 

Social Shares is the new SEO vs. suspicious backlinks?


Its cool that this re-scooped story comes along at the same time as [url=/u/2506004 x-already-notified=1]Scoop.it[/url]crosses the 1 million registered users this week.


Having a well tuned content marketing system is going to be key! 

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7 tips for using Empire Avenue and G+ together

7 tips for using Empire Avenue and G+ together | Everything Marketing You Can Think Of | Scoop.it
“ 7 tips for using Empire Avenue and Google+ together”
Via MARY HELEN FERRIS, Michael Q Todd
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Writing Content That Panda and Your Audience Will Like

Writing Content That Panda and Your Audience Will Like | Everything Marketing You Can Think Of | Scoop.it
Don't let Google Panda get you down. Learn how to write engaging content that is focused on your reader and converts better.
Jeffrey Lapin's insight:

Good article about writing quality content by Mindy Weinstein via Search Engine Journal. She discusses the "you attitude" and how it can help with your writing, which in turn helps you will Google's Panda updates.

 

Some of her tips include:

 

> "Everything you write should take into consideration the needs of the people you are targeting." 

 

> "Make the message about the readers, which could be describing their concerns, feelings or interests, then explain how your message applies. Continue to address the person reading your message." 

 

> "You must learn about your target audience’s biases, education, age, status, style, and personal and professional concerns." 

 

> "Replace words such as 'we' and 'us,' with 'you' and 'yours.'"

 

> "Don’t assume the reader knows your intent. Tell him or her what to do – in other words, provide a call to action." 

 

> "[Y]ou need to give multiple options to your Web visitors to consume the information." 

 

> "People need to actually find your content, which means search engines have to know what your pages are about."

 

Her conclusion is also very good: "When you create content that incorporates these powerful communication concepts, you should start seeing better conversions, which means you can worry less about Panda. Remember to focus on your readers, because it really should be all about them. It’s part of the secret sauce of amazing content!"

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janlgordon's comment, June 26, 2:41 PM
Thank you Jeffrey for your recommendation of my scoops. I really enjoy reading your curation and have happily recommended it a few weeks ago :-)
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15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]

 

By: Mitt Ray via Social Marketing Writing

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The Most Common SEO Mistake - YouTube

Matt Cutts talks about a common SEO mistake. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.bl...
Jeffrey Lapin's insight:

Matt Cutts video: The most common SEO mistake

 

His Answer (from a partially invisible Matt Cutts): The most common SEO mistake is not having a website. Without a website you are invisible on the web.

 

My Observation: While Cutts' answer is correct for SEO, his explanation is not. While it is separate from SEO, you are not "invisible" on the web if you do not website. Social media posts do show up in search.

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How to write great comments on blogs

How to write great comments on blogs | Everything Marketing You Can Think Of | Scoop.it
Find out how to write great comments on other people's blogs to get them to notice you and then visit your blog to read and comment on what you've written.
Jeffrey Lapin's insight:

Good post and useful infographic by Alice Elliott (Fairy Blog Mother) about how to write comments on blogs. Her conclusion provides a good summary:

 

"Don’t leave your comment hanging in mid air. You wouldn’t do that in a post, so the same criterion should apply when you write great comments. Structure your response quickly and concisely towards a natural close, drawing it back to a wider context to leave the way open for other commenters to contribute. As well as encouraging more comments from others, the points you raise may invite the author to visit your blog to read what you write and comment in return, thus resulting in a positive and useful blogging relationship."

 

While the post was written for blog comments, a lot of the advice would apply to social media posts.

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The Ultimate Beginner's Guide To Reddit - infographic

The Ultimate Beginner's Guide To Reddit - infographic | Everything Marketing You Can Think Of | Scoop.it
If you're struggling with Reddit or want to know more about how to use it successfully in your social media marketing mix, then check out this infographic.
Jeffrey Lapin's insight:

The Ultimate Beginner's Guide to Reddit [Infographic]

 

Article key takeaways:

* Read each subreddit's FAQ before getting sucked in. The FAQ will outline what's allowed and what's not.
* Focus on subreddits that you are knowledgeable about. Jump in and comments on things.
* Find and share articles photos and videos you think are interesting or would be valuable to the members of subreddits.

 

Article by: Irfan Ahmad
Infographic by: Whoishostingthis

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15 Charts That Explain Social Media

15 Charts That Explain Social Media | Everything Marketing You Can Think Of | Scoop.it
Can anybody solve the great Google+ mystery?
Jeffrey Lapin's insight:

15 Charts That Explain Social Media

 

By: Tom Phillips via BuzzFeed

 

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Snapchat Marketing

Snapchat Marketing | Everything Marketing You Can Think Of | Scoop.it

How to Succeed with Snapchat Marketing

While Snapchat may not be the best platform for all brands it has emerged as a channel to engage younger demographics.

By: Chris Syme via Social Media Today

Brands are jumping on Snapchat everyday trying to gain the attention of the elusive young audience that hangs out there. If you're scratching your head wondering how to conquer this new frontier, your help is on the way. It's time to talk about scalable goals, objectives, strategies, and tactics with some of the social media managers out there using Snapchat successfully.
Jeffrey Lapin's insight:

How to Succeed with Snapchat Marketing

 

While Snapchat may not be the best platform for all brands it has emerged as a channel to engage younger demographics.

 

By: Chris Syme via Social Media Today

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How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes | Everything Marketing You Can Think Of | Scoop.it
“Many well-educated and promising job candidates have missed out on opportunities based on their social media activity and profiles.”
Via Neil Ferree
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malek's curator insight, April 22, 10:24 AM

Very helpful with managing social presence when you have a limited time. #4keeps

Lea Vainshtein's curator insight, April 22, 11:21 AM

המלצות לניהול נכון של מדיה חברתית:

חשוב להתיחס למדיה כמו למקום עבודה - התדמית שאתה רוצה להקרין במקום עבודה - תקרין במדיה חברתית.

מומלץ לבחור טוב את תמונת הפרופיל, שהתמונות המפורסמות יהיו הולמות ורצוי לא להתבדח יתר על המידה.

 

Maria Morató Camprubí's curator insight, April 22, 12:48 PM

Com portar al corrent les teves xares socials

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Best Places to Share Your Content Marketing for More Traffic

Best Places to Share Your Content Marketing for More Traffic | Everything Marketing You Can Think Of | Scoop.it
“ SEO is not the same as it was. Backlinks are good, but not as great as they used to be. Today, content marketing is without question one of, (if not thee) best ways to get traffic from both Search ...”
Via Mike Barnes
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Content Marketing Methods for 2014 [Infographic]

Content Marketing Methods for 2014 [Infographic] | Everything Marketing You Can Think Of | Scoop.it
“ Content marketing methods for 2014 should be combined smartly with SEO. This infographic from Blog Most covers many ways you can build high quality backlinks for your content.”
Via Catherine Pham
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Instagram Rules for Businesses

Instagram Rules for Businesses | Everything Marketing You Can Think Of | Scoop.it
Instagram's potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Jeffrey Lapin's insight:

10 Instagram Rules Every Business Needs to Know Before Posting:

 

1. Complete your profile;
2. Find your customers by using hashtags;
3. Engage, engage, and engage;
4. Be consistent with posts;
5. Show off your products;
6. Introduce your employees;
7. Take your followers with you;
8. Encourage Instagram contests;
9. Take relevant photos; and
10. Take great photos.

 

By: Matthew Kobach via Social Media Today

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Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic]

Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic] | Everything Marketing You Can Think Of | Scoop.it
It’s easy to neglect one’s personal brand, or even the very idea of it.

From childhood we are...
Jeffrey Lapin's insight:

Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic]

 

By: Placester and Feldman Creative

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Mance Creative's curator insight, April 9, 4:02 PM

A to Z information on how to brand yourself.  The letter "O" is a favorite.