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Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts

Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts | Everything Marketing You Can Think Of | Scoop.it
If you're using WordPress it's very easy not to mess up SEO. Here are five dos and don'ts that should help set your website up for longterm success.
Jeffrey Lapin's insight:

Good SEO do’s and don’ts for self-hosted by WordPress sites by Slobodan Manic (via Search Engine Journal):

 

DO’s:

Use a plugin to handle your website’s SEO;

Use taxonomy term descriptions;

Set a proper permalink structure;

Know the difference between posts, pages and custom post types; and

Claim Google authorship for your content

 

DON’TS:

Let a “everything but the kitchen sink” WordPress theme handle SEO;

Go category and tag crazy;

Ignore the slugs;

Be lazy when adding images to posts;

Autopilot your posts’ meta descriptions; and

“Just another WordPress site”

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Lawyers Don't Need Meta Descriptions On Every Page

Lawyers Don't Need Meta Descriptions On Every Page | Everything Marketing You Can Think Of | Scoop.it
This is a meta description and you don't have to use one on every page of your site.
Jeffrey Lapin's insight:

*Why Lawyers Don’t Need a Meta Description on Every page*

Good post by Chris Dreyer of Attorney Rankings about meta descriptions and why it is not necessary for lawyers to have one on every page. Not having a meta description will not hurt your search engine rankings as Google will add one for you. 

I would agree that not every page needs to have a meta description and that lawyers should have one for their important pages (Home page; About; Lawyer Profiles). 

I would add that you should Google your site frequently or use Google's Structured Data Testing Tool especially for those pages in which you have not added a meta description. The reason is that the snippet added by Google may not be want you want. As an example, I had not added a meta description on a new “About Us” page. The snippet, which was taken from partial sentences on the page, indicated that my office would not take a case to trial, which was the exact opposite of what the page itself said.

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10 Pieces of Social Media Advice You Should Ignore

10 Pieces of Social Media Advice You Should Ignore | Everything Marketing You Can Think Of | Scoop.it
Ignore bad social media advice, and make smarter conversion decisions, leading followers to become leads and transitioning leads toward purchase decisions.
Jeffrey Lapin's insight:

10 Pieces of Social Media Advice You Should Ignore

 

There is a lot of social media advice out there, but, a lot of it is inaccurate or out-of-date. Some of the advice Laura Sheptoski (via Weidert Group) suggests you not follow:

 

1. "Don't get too hung up on social media; it's just a fad."
2. "It's all about the 'Big 3' social networks."
3. "If you're not getting likes, you're not doing it right."
4. "If you don't have a lot of followers, you're not doing it right."
5. "If you're only putting X hours into it, you're not doing it right."
6. "Don't put too much time into planning your social media posts ahead of time; instead, just post when something seems relevant."
7. "Social media shouldn't be too high on your priority list. Let the intern handle it for you."
8. "You should avoid using an automation service so your company doesn't appear to be run by robots."
9. "Keep it strictly professional. Don't let any personality shine through."
10. "Social media really only has a place for big B2C corporations."

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Best Free Law Firm Directories

Best Free Law Firm Directories | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Great list of free law firm directories compiled by Chris Dreyer of Attorney Rankings

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The Interview

The Interview | Everything Marketing You Can Think Of | Scoop.it
The Interview


Created by Sasha Gorec
Jeffrey Lapin's insight:

"The Interview"

 

By: Sasha Gorec via Tiefighters

 

Even in Star Wars what you post on social media can hurt you.

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10 Vital WordPress Security Tips

10 Vital WordPress Security Tips | Everything Marketing You Can Think Of | Scoop.it
This is a guest contribution from John Philips. 10 Vital WordPress Security Tips Security should be of paramount concern ...
Jeffrey Lapin's insight:

10 Vital WordPress Security Tips 

 

From the post: "Security should be of paramount concern to any blogger or website owner. ... There’s an ever growing collection of useful plugins, but it’s dangerous to think that there is a single solution to website security. It’s important to maintain an ongoing interest in security to provide a reliable defense against hackers."

 

Here are the 10 security tips: 

 

1. Secure Hosting 

2. Work on a Secure Network with a Clean PC 

3. Keep Updated 

4. Strong Passwords 

5. Enable Secure SSL Login Pages 

6. Don’t Use ‘Admin’ as a Username 

7. Hide Your Login from the Author Archive 

8. Limit Login Attempts 

9. Disable File Editing 

10. Create Regular Backups 

 

By: John Philips via ProBlogger

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Little or no original content - Webmaster Tools Help

Little or no original content - Webmaster Tools Help | Everything Marketing You Can Think Of | Scoop.it
One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriatel
Jeffrey Lapin's insight:

Google recently it updated Webmaster Tools' "Little or no original content" Page recently. 

 

The update changed, in the Examples, "Scraped content" to "Content from other sources. For example: Scraped content or low-quality guest blog posts". 

 

Unfortunately, there is no link to "low-quality guest blog posts" as there are with the other examples. The closest I could find is from the Google Webmaster Central Blog from May 6, 2011, titled "More guidance on building high-quality sites." 

 

Matt Cutts has frequently spoken about guest blogging as it relates to linking. This change seems to expressly indicate that Google will "penalize" sites for poorly written guest posts.

 

I would speculate that Google has been doing this for quite a while, but, wanted to make it clear it was doing so. 

 

This change should not be that big of surprise though as Google has repeatedly indicated that wants quality content and will "punish" poor content.

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What Craigslist Can Teach Us About SEO

What Craigslist Can Teach Us About SEO | Everything Marketing You Can Think Of | Scoop.it
Craigslist is an iconic website. It’s outrageously ugly, incredibly useful and relevant, outstandingly successful, and can teach us something about SEO.
Jeffrey Lapin's insight:

What Craigslist Can Teach Us About SEO

 

Very interesting post by Neil Patel via Search Engine Journal about Craiglist and why it is so successful. 

 

Craigslist is an extremely popular site. Patel looks at Craigslist and discusses some of the aspects of the site in terms of SEO and its other notable features that makes it so popular. These aspects include: 

Focus is on functionality than design; Optimized for local searches and has over 700 local sites; Makes real connections between people; Lets users contribute; and Most of it is free. 

 

While most brands could not, and should not, emulate Craigslist, they can follow a lot of what is doing in their own way.

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What People Share on Social Media [Infographic]

What People Share on Social Media [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

What People Share on Social Networks [Infographic]

 

Most Popular:
Thing people share: Pictures
Activity on Facebook and Google+: Share photos
Activity on Twitter: Posting daily activity updates

 

Top Reason People Share Content: because it is a way to support causes or issues they care about

 

Most Shared Types of Videos Shared by U.S. Residents: news clips

 

Most Shared Emotions: Awe

 

In the U.S.: humorous content gets shared the most

 

Top Live Event Shared on Facebook in 2013: Added a relationship, got engaged or married


Infographic by: Go-Gulf

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How to Calculate the ROI of Your Social Media Campaigns

How to Calculate the ROI of Your Social Media Campaigns | Everything Marketing You Can Think Of | Scoop.it
Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to l
Jeffrey Lapin's insight:

How to Calculate the ROI of Your Social Media Campaigns [Infographic]

 

6 Steps to Measure ROI

 

1. Set your conversion goals.

2. Track conversions. 

3. Assign monetary value to each conversion. 

4. Measure total benefits by channel. 

5. Determine total costs. 

6. Analyze results and improve.

 

By: Neil Patel via Quick Sprout

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | Everything Marketing You Can Think Of | Scoop.it
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Jeffrey Lapin's insight:

Very informative article by Marie Haynes (via Moz) about Google's algorithmic changes including Panda, Penguin and Hummingbird. For each of these, she explains what the change involved and how to recover from decreased rankings because of the change.

 

Panda is primarily about site quality. Penguin is aimed at unnatural backlinks. Hummingbird is for Google to better understand what user's are actually searching for.

 

She has a nice summary of all 3 of these algorithm changes and what you should do: "It appears that Google's goal with all of these algorithm changes (Panda, Penguin and Hummingbird) is to encourage webmasters to publish content that is the best of its kind. Google's goal is to deliver answers to people who are searching. If you can produce content that answers people's questions, then you're on the right track."

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The Hidden Power of Nofollow Links

The Hidden Power of Nofollow Links | Everything Marketing You Can Think Of | Scoop.it
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.
Jeffrey Lapin's insight:

The Hidden Power of Nofollow Links

 

Reasons why receiving a nofollow link is more important and powerful than you think:

Builds awareness;
Can lead to profits; and
Can lead to more links.

 

If you get a nofollow link here are some things to you might do with it:

Motivate viewers to click your link;
Get a bigger audience;
Make sure your link and content is relevant; and
Optimize your landing pages.

 

Post by: Nicole Kohler via Moz

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Infographic: Six Surprising Myths of Social Sharing

Infographic: Six Surprising Myths of Social Sharing | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Six Surprising Myths of Social Sharing [Infographic]


Were you following any of these myths?

 

By: Sarah from Po.st

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Neil Ferree's comment, June 26, 1:28 PM
Hey @Jeffrey Lapin thanks for the Recommend on my Scoop.it topics. Its much appreciated.
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Circle of Legal Trust Inundated With Membership Requests Post Panda 4

Circle of Legal Trust Inundated With Membership Requests Post Panda 4 | Everything Marketing You Can Think Of | Scoop.it
Attorneys with Findlaw Firmsites and outsourced marketint turning to Circle of Legal Trust for help!
Jeffrey Lapin's insight:

Circle of Legal Trust: View of Panda

 

Google Panda 4.0 Update and Attorney Websites
Circle of Legal Trust inundated with membership requests post Panda 4

 

By: Michael Ehline of Circle of Legal Trust

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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Want to up your game on social media? Check out the anatomy of a properly optimized social post.
Jeffrey Lapin's insight:

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

 

By Ginny Soskey via HubSpot

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99 Things to Tweet About Besides Yourself

99 Things to Tweet About Besides Yourself | Everything Marketing You Can Think Of | Scoop.it
Are you tired of tweeting the same old sales stuff over and over again? Are you worried that you’re boring your followers and making them hit that unfollow button? If so take a look at this infogra...
Jeffrey Lapin's insight:

99 Things to Tweet About Besides Yourself [Infographic]

 

By: Red Website Design

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Lawyer Ranking Signals for Apple’s Siri | Attorney Rankings

Lawyer Ranking Signals for Apple’s Siri | Attorney Rankings | Everything Marketing You Can Think Of | Scoop.it
Voice search is a consideration lawyers should have when optimizing their sites. Things like using structured data and specific review websites can make a
Jeffrey Lapin's insight:

Lawyer Ranking Signals for Apple’s Siri

 

With voice search increasing Chris Dreyer of Attorney Rankings offers some tips on how to increase your rankings with Apple's Siri.

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How Social Media Has Changed Us: The Good and The Bad

How Social Media Has Changed Us: The Good and The Bad | Everything Marketing You Can Think Of | Scoop.it
Social Media has become a key part of our culture now. Here are 10 ways it has changed us, five good ones and five less appealing ways.
Jeffrey Lapin's insight:

How Social Media Has Changed Us: The Good and The Bad

 

Good article by Tommy Landry (via Return On Now) about the positives and negatives of social media and how it has changed our lives. While he has missed some, his lists are fairly comprehensive.

 

His "good" or positives are: Immediate access to information; Pervasive connectivity to others; Globalized voices; Hashtags; and More level playing field for business.

 

His "bad" or negatives include: Selfies; Political tirades; Hiding behind anonymity; All talk, no action; and Ignorance amplified.

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Tommy Landry's comment, September 8, 3:29 PM
Thanks for scooping the article Jeffrey. Have a great week.
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Mistakes Attorneys Make When Trying To Check Their Rankings - by Chris Dreyer

Mistakes Attorneys Make When Trying To Check Their Rankings - by Chris Dreyer | Everything Marketing You Can Think Of | Scoop.it
Attorneys often make mistakes when trying to determine where their websites fall in the rankings. I’ve provided optimization services for attorneys over the
Jeffrey Lapin's insight:

Very informative article by Chris Dreyer of Attorney Rankings (via Circle of Legal Trust) about the common mistakes lawyers make when checking their website rankings.

 

From the post: "The best thing you can do to get accurate measurements related to how your site is performing in search is to use something other than the search engine itself. Marketing a website in search also requires much more all-encompassing goals and a patient approach. Attorneys need to be thoughtful about the data they gather and how they interpret that data."

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Legal Websites and Google Quality Raters - How Do I Please Them?

Legal Websites and Google Quality Raters - How Do I Please Them? | Everything Marketing You Can Think Of | Scoop.it
Pleasing Google Quality raters is something all lawyers, especially in the tort field, should be aware of. Michael Ehline explains.
Jeffrey Lapin's insight:

Insights into Google Quality Rater Guidelines For Legal Websites

 

Good article by Michael Ehline (via Circle of Legal Trust) about Google Quality Rater Guidelines. The key is to have a high quality page, which, is based in part on the content and the author, and must have these attributes: Authoritative and Trustworthiness; Expertise; and Supplementary Content.

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Want blog posts shared on social? Design for mobile users

Want blog posts shared on social? Design for mobile users | Everything Marketing You Can Think Of | Scoop.it
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading
Jeffrey Lapin's insight:

Corporate and branded content gets shared more on mobile than desktops.

 

From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:

 

"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.

 

In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."

 

My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.

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Brian Yanish - MarketingHits.com's curator insight, July 28, 5:31 PM

I would totally agree, make the whole site mobile friendy.

BCP Design's curator insight, July 29, 1:56 AM

web design

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The 6 Elements of a Powerful Blog Post

The 6 Elements of a Powerful Blog Post | Everything Marketing You Can Think Of | Scoop.it
You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like havin
Jeffrey Lapin's insight:

The 6 Elements of a Powerful Blog Post [Infographic]

 

1. Include Engaging Photos or Graphics
2. Use Clean Design and Layout
3. Have a Unique Voice
4. Connect With Social Media
5. Call to Action
6. Go Against the Grain

 

By: Neil Patel via Quick Sprout

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Writing Content That Panda and Your Audience Will Like

Writing Content That Panda and Your Audience Will Like | Everything Marketing You Can Think Of | Scoop.it
Don't let Google Panda get you down. Learn how to write engaging content that is focused on your reader and converts better.
Jeffrey Lapin's insight:

Good article about writing quality content by Mindy Weinstein via Search Engine Journal. She discusses the "you attitude" and how it can help with your writing, which in turn helps you will Google's Panda updates.

 

Some of her tips include:

 

> "Everything you write should take into consideration the needs of the people you are targeting." 

 

> "Make the message about the readers, which could be describing their concerns, feelings or interests, then explain how your message applies. Continue to address the person reading your message." 

 

> "You must learn about your target audience’s biases, education, age, status, style, and personal and professional concerns." 

 

> "Replace words such as 'we' and 'us,' with 'you' and 'yours.'"

 

> "Don’t assume the reader knows your intent. Tell him or her what to do – in other words, provide a call to action." 

 

> "[Y]ou need to give multiple options to your Web visitors to consume the information." 

 

> "People need to actually find your content, which means search engines have to know what your pages are about."

 

Her conclusion is also very good: "When you create content that incorporates these powerful communication concepts, you should start seeing better conversions, which means you can worry less about Panda. Remember to focus on your readers, because it really should be all about them. It’s part of the secret sauce of amazing content!"

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janlgordon's comment, June 26, 2:41 PM
Thank you Jeffrey for your recommendation of my scoops. I really enjoy reading your curation and have happily recommended it a few weeks ago :-)
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15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]

15 Twitter Statistics You Probably Don’t Know, But Should [Infographic] | Everything Marketing You Can Think Of | Scoop.it
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15 Twitter Statistics You Probably Don’t Know, But Should [Infographic]

 

By: Mitt Ray via Social Marketing Writing

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The Most Common SEO Mistake - YouTube

Matt Cutts talks about a common SEO mistake. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.bl...
Jeffrey Lapin's insight:

Matt Cutts video: The most common SEO mistake

 

His Answer (from a partially invisible Matt Cutts): The most common SEO mistake is not having a website. Without a website you are invisible on the web.

 

My Observation: While Cutts' answer is correct for SEO, his explanation is not. While it is separate from SEO, you are not "invisible" on the web if you do not website. Social media posts do show up in search.

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How to write great comments on blogs

How to write great comments on blogs | Everything Marketing You Can Think Of | Scoop.it
Find out how to write great comments on other people's blogs to get them to notice you and then visit your blog to read and comment on what you've written.
Jeffrey Lapin's insight:

Good post and useful infographic by Alice Elliott (Fairy Blog Mother) about how to write comments on blogs. Her conclusion provides a good summary:

 

"Don’t leave your comment hanging in mid air. You wouldn’t do that in a post, so the same criterion should apply when you write great comments. Structure your response quickly and concisely towards a natural close, drawing it back to a wider context to leave the way open for other commenters to contribute. As well as encouraging more comments from others, the points you raise may invite the author to visit your blog to read what you write and comment in return, thus resulting in a positive and useful blogging relationship."

 

While the post was written for blog comments, a lot of the advice would apply to social media posts.

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