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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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How can an older site maintain its ranking over time?

I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business fr...
Jeffrey Lapin's insight:

New Matt Cutts Video

 

Question: I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?

 

Notable Quotes: "Take a fresh look at your site ... Don't coast on your laurels. ... Adapt, evolve and move with the times ... best user experience ..."

 

My Takeaway: To remain high on search results even older, established sites must provide a quality user experience, which can include updating design or content, or they may get surpassed by newer sites.

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Social Media and SEO: How Social Media Influences Search - WhiteFire

Social Media and SEO: How Social Media Influences Search - WhiteFire | Everything Marketing You Can Think Of | Scoop.it
Infographic Transcription:
How Social Media Affects Search - Helps Content Get Indexed Faster - Tweeting cuts indexation time by 50%...
Jeffrey Lapin's insight:

How Social Media Affects Search

 

Key points:

(1) Tweeting cuts indexation time by 50%;

(2) Shares can trigger the freshness portions of Google’s algorithm, giving you temporary increases in rankings;

(3) Increases Ranking for Social Connections;

(4) High levels of social activity show search engines that you’re authentic, engaged and valuable to readers;

(5) Author authority is a signal to the search engines that you consistently write useful content;

(6) Using rel=”author” allows Google to track your writing across the web; and

(7) Social bookmarking shows the engines that you’re authoritative and popular.

 

By: WhiteFireSEO

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TechinBiz's comment, July 15, 2013 4:42 AM
Great infographic
SEO UK's comment, July 16, 2013 5:07 AM
Excellent points. Social media is excellent way to get content indexed and shows Google you are popular
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Defining Authorship: The Difference Between Contributors and Guest Authors

Defining Authorship: The Difference Between Contributors and Guest Authors | Everything Marketing You Can Think Of | Scoop.it
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant.
Jeffrey Lapin's insight:

Good post by Dave Snyder (Search Engine Watch) about Google Authorship, SERP and the difference, in Google's eyes, between a "contributor" and a "guest author." Synder maintains Google will not punish "contributors" like it would a "guest author."

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Everything Marketing You Can Think Of | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good, Steven Hughes
Jeffrey Lapin's insight:

Great infographic listing the 200 ranking factors Google uses.

 

Infographic by: Search Engine Journal and Backlinko

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classifieds2india's comment, August 28, 2013 8:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Social Media and SEO: How Social Media Influences Search

Social Media and SEO: How Social Media Influences Search | Everything Marketing You Can Think Of | Scoop.it
Infographic Transcription:
How Social Media Affects Search - Helps Content Get Indexed Faster - Tweeting cuts indexation time by 50%...
Jeffrey Lapin's insight:

Good infographic and explanations about how social media influences SEO and SERP:

 

How Social Media Affects Search [Infographic]

 

By: WhiteFireSEO

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

How to Breathe New Life Into Your Google Search Results With Rich Snippets | Everything Marketing You Can Think Of | Scoop.it
Learn how to use Google Rich Snippets to add some fancy elements to your search engine listings.
Jeffrey Lapin's insight:

Great article by Diana Urban via HubSpot regarding Google Rich Snippets and how to use them to improve your SEO and SERP.

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Does Active Blogging Pay off for Law Firms?

Does Active Blogging Pay off for Law Firms? | Everything Marketing You Can Think Of | Scoop.it
We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America's largest cities and reviewed the top three ...
Jeffrey Lapin's insight:

Study by SEO | Law Firm confirms what many active web marketing lawyers already knew: the number of pages on your site (whether blog or other content) and social activity increase web site rankings for lawyers.

 

Another key takeaway, especially with recent Google algorithm changes, is that the quality of the content is important.

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rel=author or rel=publisher: Which Should I Use & When?

rel=author or rel=publisher: Which Should I Use & When? | Everything Marketing You Can Think Of | Scoop.it
How to understand the difference between the markup tags rel=author and rel=publisher, and where and how to use each properly.
Jeffrey Lapin's insight:

Excellent post by Mark Traphagen (Virante) about "rel=author" and "rel=publisher" including defining what they each are as well as a guide on how they should be used. This information is very important information for Google Authorship and AuthorRank.

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Google Changing Your Title Tags? Time To Rethink Strategy | Business 2 Community

Google Changing Your Title Tags? Time To Rethink Strategy | Business 2 Community | Everything Marketing You Can Think Of | Scoop.it
If you’re at all present with your SEO strategy, you might have noticed that Google is now starting to pick their own title tags for you. All across the
Jeffrey Lapin's insight:

Good post by Ross Hudgens (Business 2 Community) about Google changing Title Tags in its search engine results. This could help some brands who do not follow correct Title Tag formatting guidelines but could hurt if you are trying for a certain tag. Hudgens maintains Google is doing this for a number of reasons including: Brand Reshuffling; Appending Brand; Mobile Searches; and Semantic Page Difference.

 

His concluding remarks are very good:

Google, at the end of the day, is trying to serve up the best experience to their users. Many times, this choice is actually a help to the webmasters using faulty title tags, and I have rarely seen an instance where there decision is glaringly wrong.

Most of the time, these hints should be great “pushes” to webmasters that their title tags should be re-thought, especially when they’re occurring on SERPs that are greatly important to them.

Pages should have a very tight keyword focus all-around, and title tags should be short enough to display in full at all times. That’s it. Do that, and your traffic will benefit.
 Key takeaway should be that if you want a particular Title Tag make sure it is less than 60 characters and contains your keywords.
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Disavowed: Secrets of Google's Most Mysterious Tool

Disavowed: Secrets of Google's Most Mysterious Tool | Everything Marketing You Can Think Of | Scoop.it
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces.
Jeffrey Lapin's insight:

Good article (and gutsy experiment) by Cyrus Shepard (via the Moz Blog) about Google's Disavow Tool.

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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | Everything Marketing You Can Think Of | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Jeffrey Lapin's insight:

Great post by Cyrus Shepard (via SEOmoz) about SEO steps to increase your Google ranking.

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How to Tell Google Not to Index a Page in Search Results [Quick Tip]

How to Tell Google Not to Index a Page in Search Results [Quick Tip] | Everything Marketing You Can Think Of | Scoop.it
Learn why you might want to make a a web page not indexed by search engines -- and how to do it.
Jeffrey Lapin's insight:

Good article about why and how to get Google not to index a page. Unless you are a HubSpot customer your options to get Google not to index a page is:

1. Via a Robots.txt File

2. Via a “noindex” Meta Tag

 

Although not mentioned in the article WordPress as well as WP plugins do have an option to not have Google index a page.

 

#SEO #SERP #indexpage #google #noindex

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