Everything Marketing You Can Think Of
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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums

Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums | Everything Marketing You Can Think Of | Scoop.it
https://productforums.google.com/d/msg/webmasters/dKPZID4N3v0/tKI43QpLUWsJ
Jeffrey Lapin's insight:

PageRank is probably dead.

 

John Mueller, a Google Webmaster Trends Analyst, said so in a response on the Google Webmaster Central Help Forum:

 

"I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html";

 

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On-Page Optimization for Attorneys - Common SEO Mistakes

On-Page Optimization for Attorneys - Common SEO Mistakes | Everything Marketing You Can Think Of | Scoop.it
George Murphy of The Search Ninjas goes over two on-page optimization issues that may be causing SEO errors on your law firm website.
Jeffrey Lapin's insight:

Good article by George Murphy (on Lawyernomics) about 2 on-page SEO errors many attorneys, as well as anyone with a website, make.


These are: (1) Dynamic Pages Causing Duplicate Content Penalties; and

(2) Pagerank/Authority Dilution Caused by Too Many On-Page Links.


He offers solutions to both of these issues.

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How many links on a page should we have? Is there a limit?

How many links on a page should we have? Is there a limit?

Jeffrey Lapin's insight:

Matt Cutts video about the number of links on a page 

 

Question: How many links on a page should we have? Is there a limit? 

 

Short Answer (my interpretation): There is no limit. However, Google looks at it from a user experience perspective and if it looks spammy Google will likely downgrade the site. In addition, the more links you have will dilute your PageRank. 

 

Quotes: “It used to be the case that Googlebot and our indexing system would truncate at 100 or 101k and anything beyond that wouldn’t even get indexed. And what we did is we said, ‘Okay, if the page is 101k or 100k, it’s reasonable to expect roughly one link per kilobyte and therefore something like 100 links per page.’ So that was in our technical guidelines and we said this is what we recommend, and a lot of people assumed that if they had 102 links or something like that, that we would view it as spam and take action. But that was just kind of a rough guideline ... When you have PageRank, the amount of PageRank that flows through the outlinks is divided by the number of total outlinks. So if you have 100 links, you will divide your PageRank by 100; if you have 1000 links you will divide that PageRank by 1000. So if you have a huge amount of links, the amount of PageRank flowing out on each individual link can become very, very small ... The other thing is that it can start to annoy users, or start to look spammy if you have tons and tons and tons of links. So we are willing to take action on the web spam side if we see so many links that looks really, really spammy. But if you compare our old guideline with 100 links and you look at what the web looks like now, it is quite common to have two or three or 400 links on the page, as long as the page is long, it has value add, there are substantial amounts of substance and real stuff on that page."

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