Everything Marketing You Can Think Of
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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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The Most Expensive Keywords on Google [Infographic]

The Most Expensive Keywords on Google [Infographic] | Everything Marketing You Can Think Of | Scoop.it
The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword orga
Jeffrey Lapin's insight:

The Most Expensive Keywords on Google [Infographic]

 

8 of the top 10 most expensive have either the word "lawyer" or "attorney"

 

By: Brent Carnduff via Social Media Today

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8 Basics of Small Business PPC Management - Content Harmony

8 Basics of Small Business PPC Management - Content Harmony | Everything Marketing You Can Think Of | Scoop.it
Here are 8 basic steps we use with our PPC Management clients that all small businesses should consider before getting started with Adwords & PPC.
Jeffrey Lapin's insight:

Good article by Kane Jamison (via Content Harmony) regarding Pay Per Click (PPC) management for small businesses. His basics, with more detail in the post, primarily deal with budging and analytics.

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The Top 10 Best AdWords Features You're Not Using | WordStream

The Top 10 Best AdWords Features You're Not Using | WordStream | Everything Marketing You Can Think Of | Scoop.it
Learn the top 10 best Google AdWords features that you're probably not using, and why you should be!
Jeffrey Lapin's insight:

Good article by Johnathan Dane (WordStream) about some good Google AdWords features that most users are either not using or not aware of.

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