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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
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All Metrics Are Not Created Equal

All Metrics Are Not Created Equal | Everything Marketing You Can Think Of | Scoop.it
Implementing a marketing automation system is great, but showing ROI is the goal. Depending on the technology available to you and the processes you have in
Jeffrey Lapin's insight:

Informative post by Majda Anwar (The Pedowitz Group) about the 3 types of metrics used to measure marketing:

 

Activity Metrics: encompass your campaign performance reports, email performance reports, and web analytics reports.

 

Funnel Metrics: how marketing is supplying leads for the revenue funnel and the velocity at which leads are progressing.

 

Revenue Metrics: encompass marketing contribution to revenue, total revenue, and return on marketing investment.

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A Simple Explanation of the Math Behind 7 Common Marketing Metrics

A Simple Explanation of the Math Behind 7 Common Marketing Metrics | Everything Marketing You Can Think Of | Scoop.it
Learn the math behind the metrics and analytics marketers use all the time.
Jeffrey Lapin's insight:

Good explanation of 7 common marketing metrics and the math supporting them by Ryan Ghods via HubSpot

 

#marketing #marketingmetrics #metrics #math

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