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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com

BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

BBB Accreditation: Boring But Bumps Your Local SEO

 

Good post by Phil Rozek (via Local Visibility System) about how becoming BBB Accredited can help with local SEO. Benefits include: a "Follow" link, a good way to get links to subpages, a good "trust symbol" for your site; and is a good citation.

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YouTube SEO for Lawyers

YouTube SEO for Lawyers | Everything Marketing You Can Think Of | Scoop.it
Youtube is the world's second largest search engine. Lawyers can leverage the video platform to get more exposure for their firm in search.
Jeffrey Lapin's insight:

Very informative post by Chris Dreyer of Attorney Rankings about how to optimize your YouTube videos for search. Some of the optimizations include: Closed Captions; Trascriptions; Keywords; and Quality.

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The 10 Key Elements of a High Quality Website

The 10 Key Elements of a High Quality Website | Everything Marketing You Can Think Of | Scoop.it
Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?
Jeffrey Lapin's insight:

10 Key Elements of a High Quality Website [Infographic]

 

A high quality website must have quality content. Quality content is original, purposeful and optimized.

 

The 10 elements that websites should focus on for higher traffic are:
1. Relevant & Context
2. Content Length
3. Images & Video
4. Grammar & Spelling
5. Readability
6. Formatting
7. Expertise
8. Social Media Shares
9. Google Internal & External Links
10. Quality of Comments

 

By: Neil Patel via Quick Sprout

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Yelp help for small business owners

Yelp help for small business owners | Everything Marketing You Can Think Of | Scoop.it
This infographic will help you understand the destructive potential of leaving your reputation to chance and show you how to easily take control and benefit from Yelp and other popular online review sites.
Jeffrey Lapin's insight:

When Yelp Attacks [Infographic] 

 

How to Defend Your Business Online 

 

By: Chatterbox

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Want blog posts shared on social? Design for mobile users

Want blog posts shared on social? Design for mobile users | Everything Marketing You Can Think Of | Scoop.it
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading
Jeffrey Lapin's insight:

Corporate and branded content gets shared more on mobile than desktops.

 

From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:

 

"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.

 

In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."

 

My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.

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Brian Yanish - MarketingHits.com's curator insight, July 28, 2014 5:31 PM

I would totally agree, make the whole site mobile friendy.

BCP Design's curator insight, July 29, 2014 1:56 AM

web design

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How Technology is Shaping the Future of Marketing [Infographic]

How Technology is Shaping the Future of Marketing [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

How Technology is Shaping the Future of Marketing [Infographic]

 

By: NJIT (New Jersey Institute of Technology)

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Just So You Know, Here’s The Point Of Content Marketing

Just So You Know, Here’s The Point Of Content Marketing | Everything Marketing You Can Think Of | Scoop.it
A clear explanation of content marketing and why it's great for business.
Jeffrey Lapin's insight:

Good article by Monica Montesa (via Scribewise) about content marketing and why it is important.

 

Quote: “Content marketing is not simply a tactic; it’s a marketing philosophy that emphasizes the need for businesses to get real with consumers. It’s the creation and distribution of written work and multimedia that’s been strategically manifested to connect with consumers and raising brand awareness. It’s about helping, entertaining, or educating your target audience to build trust.”

 

She provides two reasons why content marketing is important: it gives value and credibility to your organization; and it gives consumers a reason to like you and buy from you in the future.

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All Metrics Are Not Created Equal

All Metrics Are Not Created Equal | Everything Marketing You Can Think Of | Scoop.it
Implementing a marketing automation system is great, but showing ROI is the goal. Depending on the technology available to you and the processes you have in
Jeffrey Lapin's insight:

Informative post by Majda Anwar (The Pedowitz Group) about the 3 types of metrics used to measure marketing:

 

Activity Metrics: encompass your campaign performance reports, email performance reports, and web analytics reports.

 

Funnel Metrics: how marketing is supplying leads for the revenue funnel and the velocity at which leads are progressing.

 

Revenue Metrics: encompass marketing contribution to revenue, total revenue, and return on marketing investment.

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Top 50 Most Overused Words in Press Releases for 2013

Top 50 Most Overused Words in Press Releases for 2013 | Everything Marketing You Can Think Of | Scoop.it
SHIFT Communications research on the Top 50 Most Overused Words in Press Releases for 2013 and the resulting infographic.
Jeffrey Lapin's insight:

The Most Overused PR Words of 2013 [Infographic]

 

The top 5 were:

 

1. New (110,059 times)
2. First (56,724 times)
3. Mobile (28,534 times)
4. Professional (27,859 times)
5. Most (25,774 times)

 

By: Christopher Penn via SHIFT Communications

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Why Your Business Needs To Be Found On Mobile Devices

Why Your Business Needs To Be Found On Mobile Devices | Everything Marketing You Can Think Of | Scoop.it

Market Domination Media

Jeffrey Lapin's insight:

Why Your Business Needs To Be Found On Mobile Devices

 

Local Business on Mobile Devices: The Importance of Going 'Mobile' For your Local Business [Infographic]

 

By: Market Domination Media

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How To Self-Publish a Book With WordPress

How To Self-Publish a Book With WordPress | Everything Marketing You Can Think Of | Scoop.it
You might be under the false assumption that "real books" aren't self-published. Back in the day, self-publishing was considered to be on par with vanity publishing, the dead end route whereby auth...
Jeffrey Lapin's insight:

How to Self-Publish a Book With WordPress


By: Sarah Gooding via WP Tavern

 

Very informative post about self-publishing a book in WordPress. The post discusses: the benefits of self-publishing with WordPress; plugins to publish, converting and creating a book; as well as distribution and promotion.

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How does Google handle duplicate content? - YouTube

How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?"

Jeffrey Lapin's insight:

Matt Cutts YouTube video (December 16, 2013) : 

How does Google handle duplicate content?

 

QUESTION: How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?

 

ANSWER (not direct quotes): 

Google recognizes that somewhere between 25% to 30% of the content on the web is duplicate. Some of this is quoting other articles/ posts with links.

 

Not all duplicate content is spam and if Google treated it this way it would actually hurt search results. What Google will typically do is "cluster" pages that are fairly identical, i.e. duplicate content, and will show only one of the pages and "crowd" the other page out, essentially moving it to the bottom of a search query. Not explained how Google decides which page to use.

 

Abusive, deceptive, malicious or manipulative content will be penalized, such as a RSS auto feed into a blog.

 

The more value you add to duplicate content the less likely it is penalized.Some duplicate content on your own sites, i.e. boilerplate content on a .com and .uk, also will not be penalized unless done on a massive scale.


MY TAKEAWAYS: Google will not penalize duplicate content in most instances as long as you are adding value or it is boilerplate content. However, Google will "cluster" relatively identical pages and give one the highest rating while pushing the others to the bottom of a Google search. To avoid being pushed to the bottom or penalized, if you are using duplicate content make sure you: use as little as possible; and add as much of your own value, i.e. content, to it as you can. 

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The Infographic Blast Off [infographic]

The Infographic Blast Off [infographic] | Everything Marketing You Can Think Of | Scoop.it
How to Market Infographics - #Infographic Included
Jeffrey Lapin's insight:

Infographic Blast Off

 

How to Launch Your Infographic [Infographic]

 

 Steps:1. Give it a Home

2. Target Influencers

3. Submit a Press Release

4. Ask Favors

5. Share at Full Throttle!

6. Feed the Addicts

7. Pitch Bloggers

8. Repurpose

9. Thank Everyone

10. Measure & Learn

 

By: Callum Hopkins via Lean Labs

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Why SEOs Need to Care About Correlation as Much (or More) than Causation

Why SEOs Need to Care About Correlation as Much (or More) than Causation | Everything Marketing You Can Think Of | Scoop.it
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
Jeffrey Lapin's insight:

Why SEOs Need to Care About Correlation as Much (or More) than Causation


Interesting post by Rand Fishkin (via MOZ) about how SEO professionals should care more about correlation than causation. He argues that successful marketers look at the big picture of what Google is looking for, which is, popularity, relevance, trust and a great overall experience for visitors, rather than individual ranking signals. By doing what correlates with a higher rankings rather than focusing on specific ranking signals, with could change based on Google numerous algorithmic changes, marketers should win in the long run.

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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Everything Marketing You Can Think Of | Scoop.it
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
Jeffrey Lapin's insight:

The 5 Pillars of Successful Content Marketing

 

The article discusses 5 "pillars" for successful content marketing. Content marketing is important because it drives traffic to your site.

 

The 5 pillars are:


1. Understand your audience.
2. Map the content to the sales cycle.
3. Create the content.
4. Promote content.
5. Measure and analyze.

 

The post discusses these 5 items in much more detail.

 

By: Steven Macdonald via Content Marketing Institute

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How to Include Influencers in Your Content Strategy

How to Include Influencers in Your Content Strategy | Everything Marketing You Can Think Of | Scoop.it
Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.
Jeffrey Lapin's insight:

How to Include Influencers in Your Content Strategy

 

Informative post by Amanda Gallucci via Moz describes how to identify, create and maintain relationships with inflluencers. By engaging with them throughout the content creation and marketing process, they can become even more important and useful.

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What Craigslist Can Teach Us About SEO

What Craigslist Can Teach Us About SEO | Everything Marketing You Can Think Of | Scoop.it
Craigslist is an iconic website. It’s outrageously ugly, incredibly useful and relevant, outstandingly successful, and can teach us something about SEO.
Jeffrey Lapin's insight:

What Craigslist Can Teach Us About SEO

 

Very interesting post by Neil Patel via Search Engine Journal about Craiglist and why it is so successful. 

 

Craigslist is an extremely popular site. Patel looks at Craigslist and discusses some of the aspects of the site in terms of SEO and its other notable features that makes it so popular. These aspects include: 

Focus is on functionality than design; Optimized for local searches and has over 700 local sites; Makes real connections between people; Lets users contribute; and Most of it is free. 

 

While most brands could not, and should not, emulate Craigslist, they can follow a lot of what is doing in their own way.

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The Ultimate Beginner's Guide To Reddit - infographic

The Ultimate Beginner's Guide To Reddit - infographic | Everything Marketing You Can Think Of | Scoop.it
If you're struggling with Reddit or want to know more about how to use it successfully in your social media marketing mix, then check out this infographic.
Jeffrey Lapin's insight:

The Ultimate Beginner's Guide to Reddit [Infographic]

 

Article key takeaways:

* Read each subreddit's FAQ before getting sucked in. The FAQ will outline what's allowed and what's not.
* Focus on subreddits that you are knowledgeable about. Jump in and comments on things.
* Find and share articles photos and videos you think are interesting or would be valuable to the members of subreddits.

 

Article by: Irfan Ahmad
Infographic by: Whoishostingthis

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7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making | Everything Marketing You Can Think Of | Scoop.it
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Jeffrey Lapin's insight:

With all of the time and money spent on marketing and establishing a brand you need to avoid making mistakes. Here are some branding mistakes to avoid:


1. Not understanding the power of a brand.

2. Forgetting to establish defined brand guidelines.
3. Overcomplicating your brand. 

4. Falling into the vague branding trap. 

5. "Cheating” on your brand guidelines. 

6. Not policing your brand’s usage. 

7. Rolling out brand changes poorly. 

 

Post by: Sujan Patel via Entrepreneur

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Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic]

Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Word Science {infographic]

What To Say In Blog Headlines,Tweets and Facebook Posts If You Want People To Share Your Stuff

 

Blog posts that are the most likely to be shared include words like: 
• Surprising 
• Science 
• Critical 

 

When it comes to Twitter, tweets that are likely to be retweeted include: 
• Top 
• Follow 
• Please 

 

On Facebook, the status updates that are most likely to be shared do at least one of the following: 
• Advises 
• Amazes 
• Inspires 

 

By: ShortStack

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Contact Forms for the Marketing Ninja [Infographic]

Contact Forms for the Marketing Ninja [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Contact Forms for the Marketing Ninja [Infographic]

 

By: Lisa Margetis via SingleHop

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Mobile Website vs. Mobile App

Mobile Website vs. Mobile App | Everything Marketing You Can Think Of | Scoop.it
The rise of mobile: how to position your company for the growing trend. We evaluate the benefits of a mobile website vs. a mobile app.
Jeffrey Lapin's insight:

The Rise of Mobile: How to Position Your Company for the Growing Trend: Mobile Website vs. Mobile App [Infographic]

 

The infographic is clearly slanted toward mobile websites. However, the reasoning seems accurate. Mobile sites are viewable on all mobile devices and do not require a download.

 

By: SignalMind

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The psychology of sharing - Infographic

The psychology of sharing - Infographic | Everything Marketing You Can Think Of | Scoop.it
Our infographic ‘The Psychology of Sharing’ shows how we can all be characterized as particular types of ‘sharers’. Find out more.
Jeffrey Lapin's insight:

The Psychology of Sharing [Infographic]

 

Contains information about 3 areas:

 

1. Types of sharers: Hipster; Careerist; Altruist; Selectives; Boomerangs; and Connectors.

 

2. Why we share: #1 is "value and entertainment"

 

3. How we share

 

By: StatPro Revolution

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Local Search Improvement | Social Media Today

Local Search Improvement | Social Media Today | Everything Marketing You Can Think Of | Scoop.it
Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing.
Jeffrey Lapin's insight:

How to Be a Local Search Superhero [INFOGRAPHIC]

 

Posted by: Sam Zastrow on Social Media Today; Infographic by: CloudTactix

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How to Write a Winning Headline

How to Write a Winning Headline | Everything Marketing You Can Think Of | Scoop.it
In an effort to help you understand a variety of headline approaches that perform well for bloggers, I’ve created a cheat sheet that spells out nine tips.
Jeffrey Lapin's insight:

Very good post about writing "winning" headlines by Barry Feldman via Social Media Today. He created a cheat sheet that spells out nine tips based on the word H-E-A-D-L-I-N-E-S:

 

H: Helpful
E: Emotion
A: Ask
D: Do's and Don'ts
L: List
I: Inspire
N: Nightmare
E: Empathy
S: Success

 

While no headline is likely to use all of these tips you should try and use as many as you can.

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