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How many links on a page should we have? Is there a limit?

How many links on a page should we have? Is there a limit?

Jeffrey Lapin's insight:

Matt Cutts video about the number of links on a page 

 

Question: How many links on a page should we have? Is there a limit? 

 

Short Answer (my interpretation): There is no limit. However, Google looks at it from a user experience perspective and if it looks spammy Google will likely downgrade the site. In addition, the more links you have will dilute your PageRank. 

 

Quotes: “It used to be the case that Googlebot and our indexing system would truncate at 100 or 101k and anything beyond that wouldn’t even get indexed. And what we did is we said, ‘Okay, if the page is 101k or 100k, it’s reasonable to expect roughly one link per kilobyte and therefore something like 100 links per page.’ So that was in our technical guidelines and we said this is what we recommend, and a lot of people assumed that if they had 102 links or something like that, that we would view it as spam and take action. But that was just kind of a rough guideline ... When you have PageRank, the amount of PageRank that flows through the outlinks is divided by the number of total outlinks. So if you have 100 links, you will divide your PageRank by 100; if you have 1000 links you will divide that PageRank by 1000. So if you have a huge amount of links, the amount of PageRank flowing out on each individual link can become very, very small ... The other thing is that it can start to annoy users, or start to look spammy if you have tons and tons and tons of links. So we are willing to take action on the web spam side if we see so many links that looks really, really spammy. But if you compare our old guideline with 100 links and you look at what the web looks like now, it is quite common to have two or three or 400 links on the page, as long as the page is long, it has value add, there are substantial amounts of substance and real stuff on that page."

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When and Why To Use The “nofollow” Attribute

When and Why To Use The “nofollow” Attribute | Everything Marketing You Can Think Of | Scoop.it
This post by leading SEO Consultant Ben Norman explains the purpose of the rel=”nofollow” link attribute and when you should use it.
Jeffrey Lapin's insight:

Good explanation by Ben Norman about when and why to use "nofollow" (rel-nofollow) attributes for links. His conclusion is a good summary, "if links are potentially unnatural or risky, it is always best to remove them or disavow them but the rel=”nofollow” attribute provides an alternative for instances where the links themselves have value for visitors or referring traffic."

 

The article does not explain how to add one if your platform does not add one for you. You can add one manually with just a little HTML knowledge. You can add a nofollow by simply adding rel="nofollow" after the link. For example in WordPress if you wanted to add a nonfollow to Google.com the HTML coding would be: <a href=http://google.com" rel=nofollow">Google</a>. 

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Google Penguin 2.0 - It's All About Links - Infographic - Seo Sandwitch Blog

Google Penguin 2.0 - It's All About Links - Infographic - Seo Sandwitch Blog | Everything Marketing You Can Think Of | Scoop.it
Google Penguin 2.0 update-it's all about links! What to avoid and what to focus on? View Infographic.

Via Joy Bhattacharya
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Should I use the disavow tool even if there's not a manual action on my site?

Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted...
Jeffrey Lapin's insight:

New Matt Cutts video about Google's Disavow Tool


Question he was asked: Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted, or spammy sites we have contacted have not removed links.

 

His basic answer is "yes." He states, "If you're at all stressed, if you're worried, if you're not able to sleep at night because you think Google might have something, or might see it, or we might get a spam report about you, or there might be some misunderstanding or an algorithm might rank your site lower, I would feel free to just go ahead and disavow those links as well." 

 

Cutts' answer is at odds with Google's Disavow Tool page (https://support.google.com/webmasters/answer/2648487?hl=en), that states: "We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you." 

 

Given Cutts' video, the takeaway is that you should be even more watchful of your links and use the Disavow Tool if you are at all worried about a link.

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Disavowed: Secrets of Google's Most Mysterious Tool

Disavowed: Secrets of Google's Most Mysterious Tool | Everything Marketing You Can Think Of | Scoop.it
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces.
Jeffrey Lapin's insight:

Good article (and gutsy experiment) by Cyrus Shepard (via the Moz Blog) about Google's Disavow Tool.

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PSA: Crawl Your Site Regularly - State of Search

PSA: Crawl Your Site Regularly - State of Search | Everything Marketing You Can Think Of | Scoop.it
An important tip by Kate Morris: Every 6 months, recrawl your site and fix broken links and internal redirects. She explains why in this article.
Jeffrey Lapin's insight:

Good article by Kate Morris (State of Search) about why and how to crawl your site for link problems. This may be especially important under Penguin 2.0.

 

Her steps for Site Structure Maintenance are:

Step 1: Crawl Site (I prefer Screaming Frog but Xenu works well)

Step 2: Download report of 300 errors and 400 errors. These reports from Screaming Frog will give you the offending link and what page on your site hosts the link.

Step 3: Use SEO Tools  for Excel to identify where the redirected links are going using the HttpStatus command in the Onpage menu.

Step 4: Repeat Step 3 until all the redirected URLs return a 200 status code.

Step 5: Fix broken and internal redirects

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