Everything Marketing You Can Think Of
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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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The Most Expensive Keywords on Google [Infographic]

The Most Expensive Keywords on Google [Infographic] | Everything Marketing You Can Think Of | Scoop.it
The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword orga
Jeffrey Lapin's insight:

The Most Expensive Keywords on Google [Infographic]

 

8 of the top 10 most expensive have either the word "lawyer" or "attorney"

 

By: Brent Carnduff via Social Media Today

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10 Great Alternatives to the Google Keyword Research Tool

10 Great Alternatives to the Google Keyword Research Tool | Everything Marketing You Can Think Of | Scoop.it
These 10 keyword research tools can be used in place of the Google's Keyword Tool and help you optimize your content marketing initiatives.
Jeffrey Lapin's insight:

Good list by Pam Dyer (Pamorama) of keyword research tools, both free and paid, to use since Google ended it's Keyword Tool. Google's newest tool, Keyword Planner, is not as useful as the old tool thereby creating a need for these other research tools.

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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | Everything Marketing You Can Think Of | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
Jeffrey Lapin's insight:

Illustrated Guide to Advanced On-Page Topic Targeting for SEO by Cyrus Shepard via Moz

 

Very good and detailed guide to advanced on-page SEO tactics. The post covers:


Keywords and relationships;
Position, frequency, and distance;
Entities and semantic markup; and
Crafting the on-page framework.

 

The post also lists several tools and sites for keyword research as well as topic modeling.

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