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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative

21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative | Everything Marketing You Can Think Of | Scoop.it
This post is about the benefits of blogging for business—with a purpose. We’ll knock it out with a series of lists to help get you started with your blog.
Jeffrey Lapin's insight:

Informative post and infographic by Barry Feldman (Feldman Creative) about blogging including the benefits for businesses as well as blogging tips.

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What are 4 Key Goals in Content Marketing?

What are 4 Key Goals in Content Marketing? | Everything Marketing You Can Think Of | Scoop.it
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...
Jeffrey Lapin's insight:

Jeff Bullas' 4 key goals of content marketing: Educate; Inform; Entertain; or Inspire.

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Does Article Syndication Create Duplicate Content?

Does Article Syndication Create Duplicate Content? | Everything Marketing You Can Think Of | Scoop.it
Does article syndication create duplicate content in Google's eyes? Not really, but there are things you need to know that might affect your SEO.
Jeffrey Lapin's insight:

Great article by Brent Carduff (on SteamFeed) about whether article syndication will incur Google's wrath for duplicate content. He concludes, citing Google itself, that it likely will not. Carduff also discusses the best ways to try and protect yourself and your content.

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7 Tips and Tools to Stop Content Thieves in their Tracks | Jeffbullas's Blog

7 Tips and Tools to Stop Content Thieves in their Tracks | Jeffbullas's Blog | Everything Marketing You Can Think Of | Scoop.it
Are you sick of people copying your content without your permission or attribution?
Jeffrey Lapin's insight:

The headnotes for the tips and tools to stop content thieves are:

 

1. Ping Pubsubhubbub

2. Add Links to your Content

3.  Setup Google Authorship 

4. Stop Image Hotlinking

5.  Check your Backlinks

6. Setup Google Alerts

7. How to deal with a content thief

 

By: Chris Dyson via JeffBullas

 

#content #contenttheft #blogging

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Content Marketing Tips: 10 Tips and Tricks for Creating Content

Content Marketing Tips: 10 Tips and Tricks for Creating Content | Everything Marketing You Can Think Of | Scoop.it
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating...
Jeffrey Lapin's insight:

10 tips and tricks" for creating content by Pawan Deshpande / Curata: 


Get into the content mindset.
Create tweetable facts.
Don’t be Hemingway, just be useful.
Conduct a poll or survey.
Don’t make one person carry the load.
Create guest blog posts.
Re-use your best old content.
Conduct an interview.
Create an infographic.
Test your content.

 

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The Three S's of Successful Content [Infographic]

The Three S's of Successful Content [Infographic] | Everything Marketing You Can Think Of | Scoop.it
What is Content Marketing? Looking for a definition of content marketing – perhaps for a client or executive presentation? Content marketing is the a
Jeffrey Lapin's insight:

The Three S's of Successful Content [Infographic]: Searchable, Snackable and Shareable

 

By: Skyword

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6 Best Practices for a Freaking Awesome “About” Page

6 Best Practices for a Freaking Awesome “About” Page | Everything Marketing You Can Think Of | Scoop.it

Via Bonnie Manis
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Bonnie Manis's curator insight, June 6, 2013 4:44 PM

6 best practices for writing your “about” page.