Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works.
|Scooped by Jeffrey Lapin|
Intereresting article about possible upcoming Google SEO changes:
"SEO professionals are now suggesting that anchor text is perhaps diminishing in significance and is now being replaced by co-citation and co-occurrence.
Co-citation refers to the process of link building without actual links. Unlike anchor text, where actual links were embedded in words or phrases, co-citation does not necessarily have to involve actual outgoing links to your website or blog. More precisely, the process of co-citation refers to the similarities found between two webpages, based on a third-party webpage that successfully mentions the first two webpages in a correlation with each other. ...
Co-occurrence does not associate two sites altogether. Instead, co-occurrence refers to the association of some particular phrases – or more specifically, important keywords – that come in close proximity to each other. This close proximity of important keywords develops an association and relation that are understandable by Google as an important search engine factor ...
The whole idea of introducing co-citation and co-occurrence – in case if there is any – is to create quality content, have genuine presence on the web and be active on the internet ...
As some anecdotal and seemingly unorthodox search engine results have shown that co-citation and co-occurrence factors may actually exist, you might have to look further into it to adapt to its rules and requirements."
By: Haris Bacic via Search Engine Journal
#SEO #Googlepanda #googlepenguin #anchortext #cocitation #cooccurrence