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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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Google+ Interactive Posts - Intro, Tutorial, & Tool | SwellPath

Google+ Interactive Posts - Intro, Tutorial, & Tool | SwellPath | Everything Marketing You Can Think Of | Scoop.it
Google+ Interactive Posts revolutionize how you use the G+! Learn how to get started with Interactive Posts and download our free Command Center tool.
Jeffrey Lapin's insight:

Good tutorial about GooglePlus Interactive Posts by Mike Arnesen via SwellPath. G+ Interactive Posts allow you to enhance your sharing by embedding a clickable Call to Action (CTA) in your post. Google has a list of the type of CTA's you can include: https://developers.google.com/+/features/call-to-action-labels

 

#GooglePlus #GooglePlusInteractivePosts #CallToAction #CTA #marketing #smm

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7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] | Everything Marketing You Can Think Of | Scoop.it
7 design-related best practices for creating landing pages that convert.
Jeffrey Lapin's insight:

Very good article by Anum Hussain via HubSpot about designing landing pages as well as an infographic. He lists 7 best practices for high-converting landing pages, which are (with more explanation in the article itself):


1. Get to the point.
2. Use contrasting colors.
3. Stamp on a logo.
4. Avoid visual clutter.
5. Never underestimate formatting.
6. Add social proof.
7. Be consistent.

 

#landingpages #cta #calltoaction #marketing #webdesign

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