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Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
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The 6 Elements of a Powerful Blog Post

The 6 Elements of a Powerful Blog Post | Everything Marketing You Can Think Of | Scoop.it
You already know that blogs are popular and that you should have one. But do you know what makes a great blog post? Sure, you’ve heard of things like havin
Jeffrey Lapin's insight:

The 6 Elements of a Powerful Blog Post [Infographic]

 

1. Include Engaging Photos or Graphics
2. Use Clean Design and Layout
3. Have a Unique Voice
4. Connect With Social Media
5. Call to Action
6. Go Against the Grain

 

By: Neil Patel via Quick Sprout

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10 Rules for Writing First Drafts [Poster]

10 Rules for Writing First Drafts [Poster] | Everything Marketing You Can Think Of | Scoop.it
Demian Farnworth is here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect ...
Jeffrey Lapin's insight:

10 Rules for Writing First Drafts [Poster]

 

By: Demian Farnworth via Copyblogger

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10 New Words To Add To Your Bloggers Dictionary

10 New Words To Add To Your Bloggers Dictionary | Everything Marketing You Can Think Of | Scoop.it
In the spirit of blogging comradeship, I offer you ten new terms for your lexicon. Some of them you might have experienced and others could be waiting for you down the road.
Jeffrey Lapin's insight:

Bob Dunn (bobwp) suggests 10 new words to add to your blogger's dictionary:

 

Ambiguous Comment Syndrome
Babbleocity
Blogchronicity
Blogger’s Recall Deficit Disorder
Headbaiting
Invisible Comment Syndrome
Post Popularity Principle (PPP)
Posting Paranoia Theory (PPT)
Premature Postulation
The Devious Server Effect

 

The post gives definitions of these news words and phrases.

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Formatting Best Practices for Blogs

Formatting Best Practices for Blogs | Everything Marketing You Can Think Of | Scoop.it
Here are nine formatting best practices we’re particular sticklers about (and recommend you be as well).
Jeffrey Lapin's insight:

Nine formatting best practices, by Matt Heinz via Social Media Today:

 

Spacing consistency;
Bullets and sub-bullets;
Short paragraphs;
Links;
Photos;
Calls to action and related articles;
Social sharing;
Highlight guest authors at the top and bottom of the post; and
Always link back to anyone mentioned (individual or company) and let them know.

 

There are more details about these tips on the post itself.

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How to Write a Winning Headline

How to Write a Winning Headline | Everything Marketing You Can Think Of | Scoop.it
In an effort to help you understand a variety of headline approaches that perform well for bloggers, I’ve created a cheat sheet that spells out nine tips.
Jeffrey Lapin's insight:

Very good post about writing "winning" headlines by Barry Feldman via Social Media Today. He created a cheat sheet that spells out nine tips based on the word H-E-A-D-L-I-N-E-S:

 

H: Helpful
E: Emotion
A: Ask
D: Do's and Don'ts
L: List
I: Inspire
N: Nightmare
E: Empathy
S: Success

 

While no headline is likely to use all of these tips you should try and use as many as you can.

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10 Maxims of Successful Blogging: Infographic Edition - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Maxims of Successful Blogging: Infographic Edition - Schaefer Marketing Solutions: We Help Businesses {grow} | Everything Marketing You Can Think Of | Scoop.it
10 Maxims for successful blogging
Jeffrey Lapin's insight:

10 Maxims For Successful Blogging [Infographic]

 

By: Mark Schaefer via Schaefer Marketing Solutions (designed by Sarah Mason)

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Attorneys Should Update Their Blogs Frequently | Lawyer SEO

Attorneys Should Update Their Blogs Frequently | Lawyer SEO | Everything Marketing You Can Think Of | Scoop.it
Luke discusses why attorneys should update their blogs frequently. Properly maintaining a law blog should be key to a lawyer's SEO strategy.
Jeffrey Lapin's insight:

Another great post by Luke Ciciliano in his Blogging Basics for Lawyers series: Attorney Blogging – Frequent Posting Can Equal Frequent Consultations

He sums up the issue of legal blogging very well. It is very beneficial to post frequently but finding the time to do it, while still being a lawyer, can be difficult. Outsourcing is a possibility but there are many concerns about doing so.

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30 Tips For Creating Content that Gets Read, Shared and Talked About at Parties

30 Tips For Creating Content that Gets Read, Shared and Talked About at Parties | Everything Marketing You Can Think Of | Scoop.it
We’ve all been there… You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start ro
Jeffrey Lapin's insight:

Good content marketing tips by Neil Patel (via QuickSprout). The tips are broken into 3 categories:

 

How to get your content read;
How to get your content shared; and
How to get your content talked about at parties.

 

The author also makes this important point: "Content marketing isn’t a short-term investment ... You just have to be willing to put the time and energy into it."

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How to Write Perfect SEO Optimized Articles in WordPress

How to Write Perfect SEO Optimized Articles in WordPress | Everything Marketing You Can Think Of | Scoop.it
A comprehensive guide for newbie and pro to write a perfect SEO Optimized Articles on WordPress. This also works as a SEO checklist for WordPress single post.
Jeffrey Lapin's insight:

Good post by Harsh Agrawal (ShoutMeLoud) about how to write SEO-optimized articles in WordPress. He discusses: post and meta titles; keywords; image alt attributes; interlinks and anchor text; permalinks; and headings.

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7 reasons why blog post author should be lawyer, not law firm

7 reasons why blog post author should be lawyer, not law firm | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Good post by Kevin O'Keefe about why legal blog posts should be from a lawyer rather than the law firm.

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A newbie’s guide to blogging

A newbie’s guide to blogging | Everything Marketing You Can Think Of | Scoop.it
Do you want to start blogging? Lilach Bullock shares her top tips on how to start and keep up a successful blog over the years.
Jeffrey Lapin's insight:

Good good by Lilach Bullock (Socialable) for new bloggers. Some of her tips are useful for people that have been blogging for a while as well.

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How to Use Tumblr for Your Business

How to Use Tumblr for Your Business | Everything Marketing You Can Think Of | Scoop.it
Tumblr marketing strategy: How to use Tumblr to build a powerful brand presence and provide your followers with amazing content.
Jeffrey Lapin's insight:

Very informative post by Jayson DeMers (via Social Media Examiner) about using Tumblr in your marketing strategy. The post explains the benefits, how to set up an account and how to blog on Tumblr.

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Content Marketing Tips: 10 Tips and Tricks for Creating Content

Content Marketing Tips: 10 Tips and Tricks for Creating Content | Everything Marketing You Can Think Of | Scoop.it
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating...
Jeffrey Lapin's insight:

10 tips and tricks" for creating content by Pawan Deshpande / Curata: 


Get into the content mindset.
Create tweetable facts.
Don’t be Hemingway, just be useful.
Conduct a poll or survey.
Don’t make one person carry the load.
Create guest blog posts.
Re-use your best old content.
Conduct an interview.
Create an infographic.
Test your content.

 

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Writing Content That Panda and Your Audience Will Like

Writing Content That Panda and Your Audience Will Like | Everything Marketing You Can Think Of | Scoop.it
Don't let Google Panda get you down. Learn how to write engaging content that is focused on your reader and converts better.
Jeffrey Lapin's insight:

Good article about writing quality content by Mindy Weinstein via Search Engine Journal. She discusses the "you attitude" and how it can help with your writing, which in turn helps you will Google's Panda updates.

 

Some of her tips include:

 

> "Everything you write should take into consideration the needs of the people you are targeting." 

 

> "Make the message about the readers, which could be describing their concerns, feelings or interests, then explain how your message applies. Continue to address the person reading your message." 

 

> "You must learn about your target audience’s biases, education, age, status, style, and personal and professional concerns." 

 

> "Replace words such as 'we' and 'us,' with 'you' and 'yours.'"

 

> "Don’t assume the reader knows your intent. Tell him or her what to do – in other words, provide a call to action." 

 

> "[Y]ou need to give multiple options to your Web visitors to consume the information." 

 

> "People need to actually find your content, which means search engines have to know what your pages are about."

 

Her conclusion is also very good: "When you create content that incorporates these powerful communication concepts, you should start seeing better conversions, which means you can worry less about Panda. Remember to focus on your readers, because it really should be all about them. It’s part of the secret sauce of amazing content!"

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janlgordon's comment, June 26, 11:41 AM
Thank you Jeffrey for your recommendation of my scoops. I really enjoy reading your curation and have happily recommended it a few weeks ago :-)
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Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic]

Word Science: The Best Words to use for Twitter, Facebook and Blog Titles [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

Word Science {infographic]

What To Say In Blog Headlines,Tweets and Facebook Posts If You Want People To Share Your Stuff

 

Blog posts that are the most likely to be shared include words like: 
• Surprising 
• Science 
• Critical 

 

When it comes to Twitter, tweets that are likely to be retweeted include: 
• Top 
• Follow 
• Please 

 

On Facebook, the status updates that are most likely to be shared do at least one of the following: 
• Advises 
• Amazes 
• Inspires 

 

By: ShortStack

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20 Mistakes Bloggers Are Still Making

20 Mistakes Bloggers Are Still Making | Everything Marketing You Can Think Of | Scoop.it
With tons of mediocre and regurgitated information everywhere, treating your readers’ time with respect is crucial. The best way to respect your reader is by delivering great content on a regular basis...
Jeffrey Lapin's insight:

"20 Mistakes Bloggers Are Still Making" by David Aston via Income Diary

 

The mistakes are:

 

Not Getting Your Audience
Not Choosing a Strong Niche
Covering Too Much
Inconsistency
Lack of Commitment
Quantity Over Quality
Writing For Yourself and Not Your Audience
Making Your Blog About You
Poor Writing
Not Using Provocative Headlines
Blogging on Your Own
Adding to Information Overload
Too Much Self Promotion
Not Connecting With Your Audience
Not Thoughtfully Responding to Comments
Not Promoting Your Blog Posts
Not Becoming Part of the Community
Not Engaging Other Bloggers in the Industry
Not Sharing Your Expertise
Ignoring Keyword-Rich Titles to Appear Clever

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How does Google handle duplicate content? - YouTube

How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?"

Jeffrey Lapin's insight:

Matt Cutts YouTube video (December 16, 2013) : 

How does Google handle duplicate content?

 

QUESTION: How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?

 

ANSWER (not direct quotes): 

Google recognizes that somewhere between 25% to 30% of the content on the web is duplicate. Some of this is quoting other articles/ posts with links.

 

Not all duplicate content is spam and if Google treated it this way it would actually hurt search results. What Google will typically do is "cluster" pages that are fairly identical, i.e. duplicate content, and will show only one of the pages and "crowd" the other page out, essentially moving it to the bottom of a search query. Not explained how Google decides which page to use.

 

Abusive, deceptive, malicious or manipulative content will be penalized, such as a RSS auto feed into a blog.

 

The more value you add to duplicate content the less likely it is penalized.Some duplicate content on your own sites, i.e. boilerplate content on a .com and .uk, also will not be penalized unless done on a massive scale.


MY TAKEAWAYS: Google will not penalize duplicate content in most instances as long as you are adding value or it is boilerplate content. However, Google will "cluster" relatively identical pages and give one the highest rating while pushing the others to the bottom of a Google search. To avoid being pushed to the bottom or penalized, if you are using duplicate content make sure you: use as little as possible; and add as much of your own value, i.e. content, to it as you can. 

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3 Common Lawyer Blogging Mistakes | Attorney Marketing

3 Common Lawyer Blogging Mistakes | Attorney Marketing | Everything Marketing You Can Think Of | Scoop.it
Luke's discusses three common blogging mistakes made by the legal profession and how attorneys can improve their marketing by driving blog engagement.
Jeffrey Lapin's insight:

Next post by Luke Ciciliano in his Blogging Basics for Lawyers series: Three Common Blogging Mistakes Made By Attorneys.

 

 This post is about 3 common mistakes attorneys make: neglecting to interlink their blog posts; failing to include a "related post" section; and restricting comments.

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Is it a good practice to combine small portions of content from other sites?

Hi Matt, Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, con...
Jeffrey Lapin's insight:

Matt Cutts video  

 

Question: Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)? 

 

Short Answer (my interpretation): This practice, often called "stitching," is not a good idea. You are not providing much, if any, added value. However, "synthesizing," which is summarizing and offering something new, is probably fine as you are adding value. 

 

Quotes: 

 

“I fear you may be heading for heartbreak ... Yahoo especially used to really hate this particular technique. They called it ‘stitching’. If it was like two or three sentences from one article, and two or three sentences from another article, and two or three sentences from another article, they really considered that spam ... If all you’re doing is just taking quotes from everybody else, that’s probably not a lot of added value. So I would really ask yourself: are you doing this automatically? Why are you doing this? Why? People don’t just like to watch a clip show on TV. They like to see original content ..."

 

"Now it is possible to pull together a lot of different sources, and generate something really nice, but you’re usually synthesizing. For example, Wikipedia will have stuff that’s notable about a particular topic, and they’ll have their sources noted, and they cite all of their sources there, and they synthesize a little bit, you know. It’s not like they’re just copying the text, but they’re sort of summarizing or presenting as neutral of a case as they can. That’s something that a lot of people really enjoy, and if that’s the sort of thing that you’re talking about, that would probably be fine, but if you’re just wholesale copying sections from individual articles, that’s probably going to be a higher risk area, and I might encourage you to avoid that if you can."

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5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog

5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog | Everything Marketing You Can Think Of | Scoop.it
Many problems can arise when you're trying to blog. From writers block to time wasting. Here are some powerful tips to becoming a more productive blogger .
Jeffrey Lapin's insight:

Good tips by Adam Clarke via JeffBullas about being a more productive blogger. His tips are, with more details in the post itself: 

Write
Avoid Distractions
Plan
Set Goals and Schedules
Use Productivity Tools. 

 

While these tips may seem basic, they provide a good framework to having a productive blog.

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Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Blogging for Business: 58 Unbeatable Reasons to Run a Blog | Everything Marketing You Can Think Of | Scoop.it
Merely having a static site for your business today is just not enough. In fact –        without regular updates  - such a website can even hurt your business.
Blogging for business is a H
Jeffrey Lapin's insight:

58 good reasons, with sources, why businesses should have a blog by Helen Nesterenk (Writtent).

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21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative

21 Benefits of Blogging and 22 Blogging Tips | Feldman Creative | Everything Marketing You Can Think Of | Scoop.it
This post is about the benefits of blogging for business—with a purpose. We’ll knock it out with a series of lists to help get you started with your blog.
Jeffrey Lapin's insight:

Informative post and infographic by Barry Feldman (Feldman Creative) about blogging including the benefits for businesses as well as blogging tips.

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100 SEO Tips - Turn Your Blog Into The Top of Google - exploreB2B

100 SEO Tips - Turn Your Blog Into The Top of Google - exploreB2B | Everything Marketing You Can Think Of | Scoop.it
This 101 SEO Tips will help you optimization your website, blog and high ranking  in Google and top #1 on Search Engines. You are doing to learn more klick make money online
 
1. Recognize ...
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8 Errors Business Blogs Are Guilty Of And How To Get Back On Track

8 Errors Business Blogs Are Guilty Of And How To Get Back On Track | Everything Marketing You Can Think Of | Scoop.it
We all make mistakes. Here are 8 Errors business blogs are guilty of and how to get back on track.
Jeffrey Lapin's insight:

Good article by Syed Balkhi (SteamFeed) about common blogging errors and simple ways to fix them.  

 

His conclusion also contains useful tips for bloggers to remember: "Blogging has tremendous benefits to your marketing and promotional efforts, but it will take a lot of work to achieve success. Building authority in your particular industry will take some time to develop, but it is well worth the effort. Although you will make some mistakes along the way, it is crucial to remain vigilant and implement solutions quickly."

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7 Proofreading Steps

7 Proofreading Steps | Everything Marketing You Can Think Of | Scoop.it
Proofreading is the last line of defense for quality control in print and online publishing.
Jeffrey Lapin's insight:

7 Proofreading Steps by Mark Nichol via DailyWritingTips:

 

1. Use a Checklist

2. Fact-Check

3. Spell-Check

4. Read Aloud

5. Focus on One Line at a Time

6. Attend to Format

7. Proof Again

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