Everything Marketing You Can Think Of
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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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Quality: Do You Have It, or Just Think You Have It?

Quality: Do You Have It, or Just Think You Have It? | Everything Marketing You Can Think Of | Scoop.it
Most websites feel they produce quality content. Some even have internal processes in place to review, rate, edit and revise content prior to publication...
Jeffrey Lapin's insight:

Bing Webmaster Blog post indicates that Bing's search ranking algorithms do consider poor grammar, typos and bad writing are a part of their ranking factors.

 

Quotes: 

"The 'how you write' matters as much as the 'what you write.'"

"This might all seem a bit 'down in the weeds', but just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher? Like it or not, we’re judged by the quality of the results we show. So we are constantly watching the quality of the content we see." 

 

My Takeaways: Typos and poor grammar will effect your rankings on Bing. It is not clear how much these items have an effect to Google as the last time Matt Cutts addressed the issue, back in 2011, he said there was a "correlation" between them. Cutts recently said that most typos in comments on your posts will not hurt you. It is not clear whether Bing will be ranking sites lower for typos in comment.

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Could Bing Ever Overtake Google in Search?

Could Bing Ever Overtake Google in Search? | Everything Marketing You Can Think Of | Scoop.it
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
Jeffrey Lapin's insight:

Interesting article by Mark Jackson (Search Engine Watch) about whether Bing could overtake Google as the dominant search engine. He admits at the beginning of the article that he is "pissed" at Google. He has 3 main reasons as to how and why this could happen:

 

Reason 1: "Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. Bing, on the other hand, has partnerships with every major social site and receives data directly from those sources. So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites."

 

Reason 2: 1 billion Microsoft users.

 

Reason 3: Competition is good.

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Connected Pages – Now Claim Official Pages Beyond Your Website

Connected Pages – Now Claim Official Pages Beyond Your Website | Everything Marketing You Can Think Of | Scoop.it
For any business, claiming an account inside our Webmaster Tools allows access to a lot of useful information. SEO Reports, link data (for your site and...
Jeffrey Lapin's insight:

Bing releases "Connected Pages" to its Webmaster Tools, which allows you to get more in-depth information about your social networking. It essentially provides the same information that you can get, including keywords, for your social media as you can for your website. While there are differences, Bing Webmaster Tools provides a lot of the same information as Google Webmaster Tools.

 

At the time of the release, you can connect to: Facebook; Twitter; LinkedIn; Google+; Windows Store; Google Play; Apple Store; Pinterest; Windows Phone Store; YouTube; Instagram; MySpace.

 

Until Google adds this feature, you should consider using Bing Webmaster Tools to monitor your social networks.

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Is Bing Places for Business Better Than Google+ Local?

Is Bing Places for Business Better Than Google+ Local? | Everything Marketing You Can Think Of | Scoop.it
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local?
Jeffrey Lapin's insight:

Good article by Josh McCoy (on Search Engine Watch) about Bing Places for Business. While almost everyone, including the author, believes Google+ Local is still the leader, Bing is improving.

 

You should definitely claim your free Bing Listing at BingPlaces.com

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Jonathan Ginsberg's curator insight, June 25, 2013 8:42 AM

Given that iOS 7 will default to Bing, Bing Places may be a big deal.