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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
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Social Media and SEO: How Social Media Influences Search - WhiteFire

Social Media and SEO: How Social Media Influences Search - WhiteFire | Everything Marketing You Can Think Of | Scoop.it
Infographic Transcription:
How Social Media Affects Search - Helps Content Get Indexed Faster - Tweeting cuts indexation time by 50%...
Jeffrey Lapin's insight:

How Social Media Affects Search

 

Key points:

(1) Tweeting cuts indexation time by 50%;

(2) Shares can trigger the freshness portions of Google’s algorithm, giving you temporary increases in rankings;

(3) Increases Ranking for Social Connections;

(4) High levels of social activity show search engines that you’re authentic, engaged and valuable to readers;

(5) Author authority is a signal to the search engines that you consistently write useful content;

(6) Using rel=”author” allows Google to track your writing across the web; and

(7) Social bookmarking shows the engines that you’re authoritative and popular.

 

By: WhiteFireSEO

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TechinBiz's comment, July 15, 2013 4:42 AM
Great infographic
SEO UK's comment, July 16, 2013 5:07 AM
Excellent points. Social media is excellent way to get content indexed and shows Google you are popular
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Definite guide to adding Google Author Tags to your blog

Definite guide to adding Google Author Tags to your blog | Everything Marketing You Can Think Of | Scoop.it
Many pages talk about how to add Google Author Tags, this page offers a step-by-step chart to get your picture in Google Search results.
Jeffrey Lapin's insight:

Google Author Tag How-To Flowchart

 

By: @JoshD (Twitter) via LLsocial

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On-Page Optimization for Attorneys - Common SEO Mistakes

On-Page Optimization for Attorneys - Common SEO Mistakes | Everything Marketing You Can Think Of | Scoop.it
George Murphy of The Search Ninjas goes over two on-page optimization issues that may be causing SEO errors on your law firm website.
Jeffrey Lapin's insight:

Good article by George Murphy (on Lawyernomics) about 2 on-page SEO errors many attorneys, as well as anyone with a website, make.


These are: (1) Dynamic Pages Causing Duplicate Content Penalties; and

(2) Pagerank/Authority Dilution Caused by Too Many On-Page Links.


He offers solutions to both of these issues.

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The what, why and how of rel=author [infographic]

The what, why and how of rel=author [infographic] | Everything Marketing You Can Think Of | Scoop.it
Authorship, author rank, that author thing Google did… Whatever you want to call it, the rel=author tag has been the subject of many a blog over the past six to twelve months.
Jeffrey Lapin's insight:

Good article and infographic by Deborah Bates (via Red Rocket Media) about rel=author including the what, why and how.

 

REL=AUTHORSHIP [Infographic]

It's about people connecting with people

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Understanding Google Author Rank & How to Use it in Content Marketing

Understanding Google Author Rank & How to Use it in Content Marketing | Everything Marketing You Can Think Of | Scoop.it
What is Author Rank? How will it affect my Content? How do I build my Author Rank?Get all the answers in this extensive post on AuthorRank
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rel=author or rel=publisher: Which Should I Use & When?

rel=author or rel=publisher: Which Should I Use & When? | Everything Marketing You Can Think Of | Scoop.it
How to understand the difference between the markup tags rel=author and rel=publisher, and where and how to use each properly.
Jeffrey Lapin's insight:

Excellent post by Mark Traphagen (Virante) about "rel=author" and "rel=publisher" including defining what they each are as well as a guide on how they should be used. This information is very important information for Google Authorship and AuthorRank.

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