Everything Marketing You Can Think Of
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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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All Metrics Are Not Created Equal

All Metrics Are Not Created Equal | Everything Marketing You Can Think Of | Scoop.it
Implementing a marketing automation system is great, but showing ROI is the goal. Depending on the technology available to you and the processes you have in
Jeffrey Lapin's insight:

Informative post by Majda Anwar (The Pedowitz Group) about the 3 types of metrics used to measure marketing:

 

Activity Metrics: encompass your campaign performance reports, email performance reports, and web analytics reports.

 

Funnel Metrics: how marketing is supplying leads for the revenue funnel and the velocity at which leads are progressing.

 

Revenue Metrics: encompass marketing contribution to revenue, total revenue, and return on marketing investment.

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8 Basics of Small Business PPC Management - Content Harmony

8 Basics of Small Business PPC Management - Content Harmony | Everything Marketing You Can Think Of | Scoop.it
Here are 8 basic steps we use with our PPC Management clients that all small businesses should consider before getting started with Adwords & PPC.
Jeffrey Lapin's insight:

Good article by Kane Jamison (via Content Harmony) regarding Pay Per Click (PPC) management for small businesses. His basics, with more detail in the post, primarily deal with budging and analytics.

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Periodic Table of Google Analytics - Google Analytics Reports Guide

Periodic Table of Google Analytics - Google Analytics Reports Guide | Everything Marketing You Can Think Of | Scoop.it
The definitive guide to Google Analytics, from A to Z. If you are seeking knowledge of all aspects of Google Analytics, look no further!
Jeffrey Lapin's insight:

Periodic Table of Google Analytics [Infographic]

 

By: Jeff Sauer via Jeffalytics

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Measuring Up: How Content Marketing Grows Your Bottom Line - Brandpoint

Measuring Up: How Content Marketing Grows Your Bottom Line - Brandpoint | Everything Marketing You Can Think Of | Scoop.it
Brandpoint’s new infographic, How Do You Measure Content Marketing, shows the complete conversion funnel in action and outlines techniques
Jeffrey Lapin's insight:

How Do You Measure Content Marketing? [Infographic] 

 

Three things to measure: Awareness; Consideration and Conversions

 

By: Tom Carpenter, via Brandpoint

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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | Everything Marketing You Can Think Of | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Via Bonnie Manis
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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Everything Marketing You Can Think Of | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.
Jeffrey Lapin's insight:

2013 Trends: The Current Content Marketing Landscape [Infographic]

 

Helpful chart for understanding the current state of content marketing. It highlights the different aspects of content marketing and how they are interconnected.  

 

By: Dale Lovell via Content Amp

 

#contentmarketing #contentcreation #contentsharing #socialsharing #analytics #sem #smm #marketing

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Mayer Becker's curator insight, April 23, 2013 2:44 PM

Content itself is all about technology....marketing operations should provide the lead in understanding the technology landscape, matching it appropriately to business need.