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Everything Marketing You Can Think Of
Everything marketing including, but not limited to: marketing; branding; social media; social media marketing; advertising
Curated by Jeffrey Lapin
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20 Ways to Succeed at Social Media Engagement [Infographic]

20 Ways to Succeed at Social Media Engagement [Infographic] | Everything Marketing You Can Think Of | Scoop.it
As a marketer, your ability to adapt and listen to how customers are communicating with you on social media is essential. Now more than ever, the social media climate requires fast-paced focus on effective engagement and helpful interactions. If you … Continued
Jeffrey Lapin's insight:

20 Ways to Succeed at Social Media Engagement [Infographic]

 

Useful tips for increasing your social media engagement by Drew Beechler/ ExactTarget

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Detailed Guide on Mobile SEO [Infographic]

Detailed Guide on Mobile SEO [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase.
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Jeffrey Lapin's insight:

Detailed Guide on Mobile SEO [Infographic]

 

Informative infographic about mobile SEO including the ways a mobile site can run and recommendations.

 

By: iShift Staff via InstantShift

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Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic]

Personal Branding: The Complete A to Z Guide to Doing It Right [Infographic] | Everything Marketing You Can Think Of | Scoop.it
It’s easy to neglect one’s personal brand, or even the very idea of it.

From childhood we are...
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The Complete A to Z Guide to Personal Branding [Infographic]

 

By: Seth Price via Placester

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The Ultimate Social Network Cheat Sheet [Infographic]

The Ultimate Social Network Cheat Sheet [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Prohibition has created this infographic which provides all of the key dimensions and file types for the most popular social media channels.
Jeffrey Lapin's insight:

The Ultimate Social Network Cheat Sheet [Infographic]

 

Very informative infographic that provides the best formats for posting pictures and videos on many popular social media sites (Facebook; Twitter; Google+, Pinterest; Snapchat, Vine; Foursquare; Instagram; Tumblr; YouTube; LinkedIn; and Vimeo ) as well as text limitations on these sites.

 

Posted by: Chris Norton via Prohibition PR

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Why SEOs Need to Care About Correlation as Much (or More) than Causation

Why SEOs Need to Care About Correlation as Much (or More) than Causation | Everything Marketing You Can Think Of | Scoop.it
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
Jeffrey Lapin's insight:

Why SEOs Need to Care About Correlation as Much (or More) than Causation


Interesting post by Rand Fishkin (via MOZ) about how SEO professionals should care more about correlation than causation. He argues that successful marketers look at the big picture of what Google is looking for, which is, popularity, relevance, trust and a great overall experience for visitors, rather than individual ranking signals. By doing what correlates with a higher rankings rather than focusing on specific ranking signals, with could change based on Google numerous algorithmic changes, marketers should win in the long run.

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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Everything Marketing You Can Think Of | Scoop.it
Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.
Jeffrey Lapin's insight:

The 5 Pillars of Successful Content Marketing

 

The article discusses 5 "pillars" for successful content marketing. Content marketing is important because it drives traffic to your site.

 

The 5 pillars are:


1. Understand your audience.
2. Map the content to the sales cycle.
3. Create the content.
4. Promote content.
5. Measure and analyze.

 

The post discusses these 5 items in much more detail.

 

By: Steven Macdonald via Content Marketing Institute

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New for Facebook Pages: Calls to Action

New for Facebook Pages: Calls to Action | Everything Marketing You Can Think Of | Scoop.it
A new feature to help businesses drive key objectives from their Facebook Pages.
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New Tools and Insights for Publishers

New Tools and Insights for Publishers | Everything Marketing You Can Think Of | Scoop.it
We're introducing ways to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.
Jeffrey Lapin's insight:

New Tools and Insights for Publishers on Facebook 

 

Facebook announced 3 new "tools and insights" for publishers: 

 

1. Interest Targeting: ability to target posts to a subset of a people that like your Page. 

 

2. Post End Date: permits admins to specify day and time a post will stop showing in News Feed. The post does remain on your Page though. 

 

3. Smart Publishing: Permits frequently shared links to your website can appear in News Feed for people who like your Page. However, the posts will not appear on your Page. You will also get a new dashboard to review analytics and other items. Currently limited release but expected to be more broadly available soon. 

 

In addition, Facebook has increased the information available in Domain Insights as well as fixed a bug. 

 

Source: Holly Ormseth via Facebook Blog

 
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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages That Work [Infographic] | Everything Marketing You Can Think Of | Scoop.it
Learning how to create landing pages that convert is a smart way to help you build your career online. Start today with the ABCs of landing pages that work.
Jeffrey Lapin's insight:

The ABCs of Landing Pages That Work [Infographic]

 

By: Steven Lowe via Copyblogger

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The Surprising Words That Get Content Shared on Social Media

The Surprising Words That Get Content Shared on Social Media | Everything Marketing You Can Think Of | Scoop.it
Do you want more social media traffic? Did you know that the words you use within your content could drastically affect how much social media traffic you get
Jeffrey Lapin's insight:

The Surprising Words That Get Content Shared on Social Media [Infographic]

 

By: Neil Patel via Quick Sprout

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Panda Audit 101: The Roadmap to Complete Panda Recovery

Panda Audit 101: The Roadmap to Complete Panda Recovery | Everything Marketing You Can Think Of | Scoop.it
If you've seen a decrease in your site's traffic or had your site fail to recover from a Penguin update, it's time for a comprehensive Panda audit.
Jeffrey Lapin's insight:

Good article by Marcela De Vivo (via Search Engine Watch) about the steps to recover from a Google Panda update. Panda "punishes" sites with thin or poor content. The post provides 10 steps to audit a site to identify and correct decreased rankings due to Panda updates.

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How to Include Influencers in Your Content Strategy

How to Include Influencers in Your Content Strategy | Everything Marketing You Can Think Of | Scoop.it
Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.
Jeffrey Lapin's insight:

How to Include Influencers in Your Content Strategy

 

Informative post by Amanda Gallucci via Moz describes how to identify, create and maintain relationships with inflluencers. By engaging with them throughout the content creation and marketing process, they can become even more important and useful.

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Are Attorneys Seeing Much fluctuation with Google Penguin 3.0 Update?

Are Attorneys Seeing Much fluctuation with Google Penguin 3.0 Update? | Everything Marketing You Can Think Of | Scoop.it

Attorneys and Penguin 3.0 – Winner and Losers

Good discussion about Google's Penguin 3.0 algorithm update and how it affects lawyers by Michael Ehline (via Circle of Legal Trust).

Personal Injury attorney Michael Ehline observes and reports on winners and losers of Penguin 3.0.
Jeffrey Lapin's insight:

Attorneys and Penguin 3.0 – Winner and Losers

 

Good discussion about Google's Penguin 3.0 algorithm update and how it affects lawyers by Michael Ehline (via Circle of Legal Trust).

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10 SEO Myths that Friggin' Tick Me Off

10 SEO Myths that Friggin' Tick Me Off | Everything Marketing You Can Think Of | Scoop.it
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
Jeffrey Lapin's insight:

Good post by Cyrus Shepard (via Moz) regarding his thoughts on common SEO myths.

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Recommended SEO Tools for Lawyers

Optimizing a website for search is a long, tedious and very detailed process. It is important for lawyers doing their own SEO to use tools to keep track of how optimization projects...
Jeffrey Lapin's insight:

Recommended SEO Tools for Lawyers

 

Informative post by Chris Dreyer of Attorney Rankings (via JD Supra) about some valuable SEO tools lawyers can use to optimize their website. The tools, which include both free and paid, listed include: Google Webmaster Tools; SEO Book Tools; Google Trends; Ahrefs; Screaming Frog; Open Site Explorer; and Bright Edge.

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BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com

BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com | Everything Marketing You Can Think Of | Scoop.it
Jeffrey Lapin's insight:

BBB Accreditation: Boring But Bumps Your Local SEO

 

Good post by Phil Rozek (via Local Visibility System) about how becoming BBB Accredited can help with local SEO. Benefits include: a "Follow" link, a good way to get links to subpages, a good "trust symbol" for your site; and is a good citation.

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A Technical Audit Checklist for Lawyers

It’s important for lawyers to have a road map for accomplishing their SEO goals. A technical audit is essentially an inventory of common website elements that should be optimized both...
Jeffrey Lapin's insight:

A Technical Audit Checklist for Lawyers

 

Good checklist for lawyers for reviewing their websites by Chris Dreyer of Attorney Rankings (via JD Supra). He defines the term "SEO Technical Audit" as a "thorough analysis of a website and the elements that could conceivably be optimized to help it rank well for a particular search term." His audit/ checklist includes both On-Site (i.e. meta descriptions, sitemaps and duplicate content) and Off-Site (i.e. index status and links) Elements.


As SEO is constantly changing, as Chris notes in his conclusion: "A checklist helps you stay organized and accomplish optimization tasks more efficiently."

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YouTube SEO for Lawyers

YouTube SEO for Lawyers | Everything Marketing You Can Think Of | Scoop.it
Youtube is the world's second largest search engine. Lawyers can leverage the video platform to get more exposure for their firm in search.
Jeffrey Lapin's insight:

Very informative post by Chris Dreyer of Attorney Rankings about how to optimize your YouTube videos for search. Some of the optimizations include: Closed Captions; Trascriptions; Keywords; and Quality.

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The 10 Key Elements of a High Quality Website

The 10 Key Elements of a High Quality Website | Everything Marketing You Can Think Of | Scoop.it
Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right?
Jeffrey Lapin's insight:

10 Key Elements of a High Quality Website [Infographic]

 

A high quality website must have quality content. Quality content is original, purposeful and optimized.

 

The 10 elements that websites should focus on for higher traffic are:
1. Relevant & Context
2. Content Length
3. Images & Video
4. Grammar & Spelling
5. Readability
6. Formatting
7. Expertise
8. Social Media Shares
9. Google Internal & External Links
10. Quality of Comments

 

By: Neil Patel via Quick Sprout

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JPEG, GIF, & PNG: Know Your File Types

JPEG, GIF, & PNG: Know Your File Types | Everything Marketing You Can Think Of | Scoop.it
Want to save digital storage space, while keeping your images high quality and full of detail? Find out here which filetype you should use for each image.
Jeffrey Lapin's insight:

Know Your File Types: When to Use JPEG, GIF, & PNG [Infographic]

 

By: Who Is Hosting This

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5 Easy Link Building Tactics for Small Business

5 Easy Link Building Tactics for Small Business | Everything Marketing You Can Think Of | Scoop.it
Many SMBs dismiss link building as something they don’t have time for. But, link building is necessary if your business is interested in search visibility.
Jeffrey Lapin's insight:
 5 Easy Link Building Tactics for Small Business
The 5 tactics are:

Image link building
Local link building
Fresh mentions
Link reclamation
Relevant niche directories (RNDs)

By Jon Ball via Search Engine Journal
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Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums

Please help with Pagerank, just checked it and it's 0/10. - Google Product Forums | Everything Marketing You Can Think Of | Scoop.it
https://productforums.google.com/d/msg/webmasters/dKPZID4N3v0/tKI43QpLUWsJ
Jeffrey Lapin's insight:

PageRank is probably dead.

 

John Mueller, a Google Webmaster Trends Analyst, said so in a response on the Google Webmaster Central Help Forum:

 

"I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html";

 

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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | Everything Marketing You Can Think Of | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
Jeffrey Lapin's insight:

Illustrated Guide to Advanced On-Page Topic Targeting for SEO by Cyrus Shepard via Moz

 

Very good and detailed guide to advanced on-page SEO tactics. The post covers:


Keywords and relationships;
Position, frequency, and distance;
Entities and semantic markup; and
Crafting the on-page framework.

 

The post also lists several tools and sites for keyword research as well as topic modeling.

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Everything Marketing You Can Think Of | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
Jeffrey Lapin's insight:

10 Common Blog Writing Mistakes (Infographic)

 

By Jennifer Frost via GrammarCheck

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The Top 5 Recent Events in Search for Attorneys | Attorney Rankings

The Top 5 Recent Events in Search for Attorneys | Attorney Rankings | Everything Marketing You Can Think Of | Scoop.it

Good post by Chris Dreyer of Attorney Rankings listing the top 5 Google changes of 2014 impacting online legal SEO. The 5 are:
1. HTTPS as a ranking factor.
2. Pigeon update.
3. Authorship removed.
4. Promoting modern web design.
5. Updates and refreshes to Panda and Penguin.

Check out the top 5 most recent events in search for lawyers. Did you miss what's been happening with search lately?
Jeffrey Lapin's insight:

Good post by Chris Dreyer of Attorney Rankings listing the top 5 Google changes of 2014 impacting online legal SEO.

 

The 5 are:
1. HTTPS as a ranking factor.
2. Pigeon update.
3. Authorship removed.
4. Promoting modern web design.
5. Updates and refreshes to Panda and Penguin.

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