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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Everything Inbound | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

Via Ally Greer
Brittany Berger's insight:

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

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Lynn Pineda's comment, June 13, 2014 10:06 PM
Slideshare is great for allowing us to repurpose our blog posts - great advice Ally!
Emmanuel 'Manny' Gigante's curator insight, June 14, 2014 3:44 AM

hack #Slideshare

Nine0Media's curator insight, August 20, 2014 5:39 PM

#DIYSEO #SEOLocal

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Welcome to Everything Inbound!

Welcome to Everything Inbound! | Everything Inbound | Scoop.it

I'll be sending this newsletter to you once a month. It's still new, so bear with me while I figure out how to make it great. I'll probably be playing around with the format & design (PS - what do you think of this one, exported from Scoop.it? Reply to this and let me know!), frequency, timing, etc.

 

Right now, there's only a few of you reading this, and I love you all for signing up! I'd love you even more if you let me know what you think of what I'm doing. Is this silly? Am I just #DoingItWrong? Reply and let me know what you want to see!

 

You can also sign up to receive emails about my new blog posts at http://www.brittanyberger.com/subscribe.

 

Happy weekend :)

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7 Tools for Lean Content Marketing

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but n…
Brittany Berger's insight:

Great tools in here, from content tools like SlideShare to ways to do market research, like Ask Your Target Market, which I'd never heard of before this!

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The Best Cold Email Pitch I've Ever Gotten

The Best Cold Email Pitch I've Ever Gotten | Everything Inbound | Scoop.it
Don't get lost in the sea of bad pitches. Learn lessons from the best pitch the HubSpot team has seen in their inbox.
Brittany Berger's insight:

This is the story of Bryan pitching his video services absolutely perfectly. He wasn't a stranger to the company, he kept his actual pitch short, and even provided an example of the type of work he could offer HubSpot.

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Using Social Media to Improve Your Pitch - Animated Ambition

Using Social Media to Improve Your Pitch - Animated Ambition | Everything Inbound | Scoop.it
Social Media is a powerful tool when used correctly. With a little know-how you can use social media to build relationships and improve your cold pitch.
Brittany Berger's insight:

I read a lot about social media pitching, but this post had some new ideas that I need to try! One example: using Twitter's advanced search filters to find guest blogging opportunities.

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HelloFlo Gets Periods - And Marketing - Right - Brittany Berger

HelloFlo Gets Periods - And Marketing - Right - Brittany Berger | Everything Inbound | Scoop.it
HelloFlo's hilarity isn't limited to their videos like Camp Gyno and First Moon Party. They took an uncomfortable topic and insterted humor everywhere.
Brittany Berger's insight:

This is my post. It's amazing and that is an unbiased opinion. But really, I love how HelloFlo makes viral videos, but they actually serve a purpose in their marketing strategy, unlike most.

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10 Things to Nix in Your Next Email Newsletter

10 Things to Nix in Your Next Email Newsletter | Everything Inbound | Scoop.it
Sending an email newsletter soon? Here's what you should nix in your newsletter before it goes out.
Brittany Berger's insight:

A lot of companies think of newsletters as the junk drawer of email marketing - it's where you put everything that doesn't belong in another campaign. Anything goes. But this post will (hopefully) change their minds.

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Putting it to the Test: Never “Redesign” Your Website Again

Putting it to the Test: Never “Redesign” Your Website Again | Everything Inbound | Scoop.it
If you redesign your website without testing each change's effect on your key metrics, you could be in for a nasty surprise. Here's how to leverage A/B testing so that you'll never 'redesign' your website again.
Brittany Berger's insight:

Great post on how the redesign process is broken. If you change everything at once, how do you know what works and what doesn't? A better approach involves changing one thing at a time, and testing the change against goals and KPIs.

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Infographic: Myths about how people share content online

Infographic: Myths about how people share content online | Everything Inbound | Scoop.it
Millennials do not share more content online than other generations. Actually, Baby Boomers do. Find out what other myths you should dismiss here.
Brittany Berger's insight:

Myth: content shared through shortened URLs has a similar lifespan regardless of when it was initially posted. <-- Great one. It's important to either run test or use a tool like Tweriod or Quintly to determine the best time to share links.

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Dare To Meme: 3 Tips For Effective ‘Memevertising’ - SocialBro

Dare To Meme: 3 Tips For Effective ‘Memevertising’ - SocialBro | Everything Inbound | Scoop.it
Memejack - take a popular meme and make it your own. A hugely effective way of getting noticed BUT there are a few essential steps to consider
Brittany Berger's insight:

I love memejacking - as long as you're applying it to your brand. I remember seeing a company announce receiving a pretty big award with a success kid meme instead of a press release. Loved it.

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Data In The Fast Lane: Uber vs. Lyft Analysis - TrackMaven

Data In The Fast Lane: Uber vs. Lyft Analysis - TrackMaven | Everything Inbound | Scoop.it
Uber and Lyft have notoriously engaged in price wars, but how do their marketing strategies stack up? Take a look under the hood with this Uber vs. Lyft analysis.
Brittany Berger's insight:

A look at Uber's large reach and segmented audience vs. Lyft's quick social growth is an interesting retelling of the disruption of the transportation industry.

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Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know - Zapier

Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know - Zapier | Everything Inbound | Scoop.it
The Zapier productivity blog shares our passion for customers, business and technology as well as providing tips and tricks for automating your work. Subscribe via email to learn how to automate business functions including marketing, sales and support.
Brittany Berger's insight:

Holy Moses. This post is amazing - with everything from advanced customization for your browser to some pretty awesome plugins. Before I read this post, I was pretty proud of my Chrome usage. Now I realize how much more I could be doing!

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Meg Appleby's comment, May 24, 2014 6:38 AM
This is great ... why did it never occur to me to set up profiles for Chrome ... I am absolutely going to organise that!!
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Two Heads are Better than One: When Science, Art, and Marketing Meet

Two Heads are Better than One: When Science, Art, and Marketing Meet | Everything Inbound | Scoop.it
Our recent marketing haiku contest got us thinking about how marketers aren't just creative — they're also scientific and numbers-driven. Check out our new slide deck about the intersection of art and science (featuring the contest winners, of course!).
Brittany Berger's insight:

Marketing has two sides. Marketing automation and advancements in technology make the science aspect easier, but some people forget that there still needs to be a human aspect. That's where creativity comes in. That's what makes the art.

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9 New Insights From the 2014 Science of Email Report

9 New Insights From the 2014 Science of Email Report | Everything Inbound | Scoop.it
Review some of the insights and trends from the 2014 Science of Email Report - the results will guide you in creating and optimizing effective email campaigns.
Brittany Berger's insight:

Really interesting stats, and I love the fact that some areas break things down by type of email: one-to-many (marketing emails) vs. one-to-one (sales & other personal emails). It also shows is the difference between self-reported and observational data: people said they prefer image-based email, but the data says otherwise. 

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If You Call Yourself A Social Media Expert You're Probably a Fraud - Ben Heyman

If You Call Yourself A Social Media Expert You're Probably a Fraud - Ben Heyman | Everything Inbound | Scoop.it
I hate people who call themselves a social media expert. Or guru. Or ninja. Or any of those other terms. To me that sounds as stupid as someone calling themselves a Facebook expert or a Twitter expert or even an Internet expert.
Brittany Berger's insight:

Awesome post from my friend Ben! This is a "shame, shame" to everyone with the phrase "social media guru/expert/ninja/insert exaggeration here" in their Twitter profile. There are some great debates going on in the comments, too.

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10 boring PR tasks you can automate

10 boring PR tasks you can automate | Everything Inbound | Scoop.it
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
Brittany Berger's insight:

Robots can't replace us, but they can take care of tedious takes like tracking who responds to emails, building influencer lists, and building social media dashboards. Once that's all taken care of, we can focus on things like actually writing emails, contacting influencers on that list, and using the dashboards.

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7 Growth Hack Examples You've Never Seen - For Web Apps

The interest in growth hacking is growing by the day. But there aren't many new examples of interesting growth hacks. If you're tired of the same ‘ole Paypal, …
Brittany Berger's insight:

This is a great slide deck. My favorite example is Zapier. Their use of landing pages is something I've noticed before. They must have thousands. And they're so specific to each use of Zapier that they're able to use them to reach niche audiences.

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How Not to Confuse Landing Page Visitors - eZanga Articles

How Not to Confuse Landing Page Visitors - eZanga Articles | Everything Inbound | Scoop.it

Be aware of the feelings you evoke in your customers and prospects, and what caused them. Poor message match definitely evokes feelings you don't want associated with your brand.

Brittany Berger's insight:

Another completely brilliant post that was most definitely not written by Brittany Berger. But keep these things in mind when promoting a landing page via email, advertising, or social.

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7 LinkedIn Groups Every B2B Software Marketer Should Join - Capterra Blog

7 LinkedIn Groups Every B2B Software Marketer Should Join - Capterra Blog | Everything Inbound | Scoop.it
A look at the best LinkedIn groups for B2B software marketing professionals. Capterra has been helping software companies reach their customers since 1999.
Brittany Berger's insight:

These are great recommendations! I am a new member of more than one now. :)

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Why No One Has Time For an Old-Fashioned Website

Why No One Has Time For an Old-Fashioned Website | Everything Inbound | Scoop.it
These past few weeks I have been working with several clients to update (and upgrade) the content on their websites. It got me thinking. We live in such an information filled world. When I was a kid,
Brittany Berger's insight:

Great advice on building an inbound website.

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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Everything Inbound | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

Via Ally Greer
Brittany Berger's insight:

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

more...
Lynn Pineda's comment, June 13, 2014 10:06 PM
Slideshare is great for allowing us to repurpose our blog posts - great advice Ally!
Emmanuel 'Manny' Gigante's curator insight, June 14, 2014 3:44 AM

hack #Slideshare

Nine0Media's curator insight, August 20, 2014 5:39 PM

#DIYSEO #SEOLocal

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10 Steps to Better Visual Marketing With Canva

10 Steps to Better Visual Marketing With Canva | Everything Inbound | Scoop.it
Learn how to use Canva for better visual content and visual marketing.
Brittany Berger's insight:

Long ago, I named Canva my favorite tool of 2014. I know that it has some designers in a tizzy because people learn Canva and call themselves graphic designers, but it has its place. How many content marketers are left creating their own images without graphic design software? Canva is for us.

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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Everything Inbound | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
Brittany Berger's insight:

I would love to try this!

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What the New Gmail Grid View Means for Email Marketing - Mad Mimi Email Marketing Blog

What the New Gmail Grid View Means for Email Marketing - Mad Mimi Email Marketing Blog | Everything Inbound | Scoop.it
Learn what the new Gmail grid view means for email marketing. Google will be looking for featured images and verified Google+ accounts. Are you ready?
Brittany Berger's insight:

Creating visual emails is even more important if you have a lot of subscribers using Gmail's new grid view for the Promotions Tab. But do you know what size to make those images, how long field lengths should be, and how to take advantage of Google+ integration?

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10 Engaging Ways B2B Marketers Can Use Instagram

10 Engaging Ways B2B Marketers Can Use Instagram | Everything Inbound | Scoop.it
Instagram and B2B may seem like two puzzle pieces that don't quite fit. But it is possible to make a match. Here are 10 B2B Instagram strategies to try.
Brittany Berger's insight:

Some networks can be tough for B2B companies. Pinterest...Instagram...Facebook, even. A few months ago, I was doing research on how the company I work for could reboot our Instagram account. I found so much inspiration that this is what happened.

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How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Everything Inbound | Scoop.it
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
Brittany Berger's insight:

This addresses a huge pet peeve of mine. Writing should be talking on a paper or screen, but reading web content out loud usually makes you sound like a robot. There are no contractions or conversational words. Write like a human if you want a human to listen to you. (I also love this "Contact Us" form pictured!)

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