Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled in Twitter chats.
Via Dr. Susan Bainbridge
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This piece and infographic was posted by Jason Miller for Marketto. The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See infographic here: [http://bit.ly/Q0L15N]
This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you're doing with your social business strategy.
**Neither Rome nor a Social Business was Built in a Day
Where does your organization fit in?
**Do you have a few social media heroes testing the social business waters?
Three “facts” about social business are accepted without question by most people.
**any business with a Facebook page or Twitter account is considered “social”
**hiring a social media person constitutes a social “presence”
**implementing an intranet transforms the organization into a “collaborative” enterprise.
**What sense does it make to dive into social media without first recognizing where you are today?
Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.
**this is very useful
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read full article here: [http://onforb.es/GJIxp4]
With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you.
Via Dr. Susan Bainbridge
I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.
By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.
**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.
"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!
(Download the White Paper Today!)"
Here are some highlights:
**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.
**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks
**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business
Here are the categories:
Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people
Engagers - These people have well-established social networks and are strong influencers of people they know personally
Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona
Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/N4a2Km]
By Todd Wasserman - http://bit.ly/yuVgSx
Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.
Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.
That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.
Predictably, older and richer consumers were even less apt to share such data.
Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)
Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.
Via maxOz, janlgordon