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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Everything from Social Media to F1 to Photography to Anything Interesting | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Everything from Social Media to F1 to Photography to Anything Interesting | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

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Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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