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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Everything from Social Media to F1 to Photography to Anything Interesting | Scoop.it

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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Everything from Social Media to F1 to Photography to Anything Interesting | Scoop.it

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related.

 

http://bit.ly/ziGM1Q


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Mobile Devices: What Happens in an Internet Minute [Infographic]

Mobile Devices: What Happens in an Internet Minute [Infographic] | Everything from Social Media to F1 to Photography to Anything Interesting | Scoop.it

I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.

 

This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.

 

"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.

 

**Want to know what happens on the Internet in one minute?"

 

**30 hours of video uploaded and

**1.3 million video clips watched on YouTube

**639,800 GB of global IP data transferred

**204 million emails sent

**Amazon rings up 83,000 in sales (yes, in one minute)

 

Here are some important questions for you:

 

**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?

 

**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 

 

**are you watching those numbers grow on a month-to-month basis?

 

**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?

 

**How are you delivering information to them and interacting with them?

 

**How are you making their lives less complicated?

 

**How are you making it easy for them to do business with you?

 

**If these aren’t things you’re already thinking about and working on–you’d best get going.

 

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

 

Read full article here: [http://bit.ly/H5yxnE]


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