Everything connects to marketing: thought leadership in a marketing world
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Open Innovation 2.0, Smart Cities, Living Labs - URENIO Watch

Open Innovation 2.0, Smart Cities, Living Labs - URENIO Watch | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Nat's view... everyone should read (or at least scan) the open innovation material here. a massive and comprehensive overview of how new forms of technology, interaction, expectation and demand, purchasing, community and movement are all moving dynamically to alter the way we as a species use objects, converse, access knowledge, make decisions and affect each other. the irony, in a sense, is that of course all this change is revealing is that this 'New way' of doing all these things is simply the old, fundamental and more instinctive way, given new clothes and tools and relaunched as a 'New human behavior' brand. it is what we like to think of as the traditional model of exchange, communication and interaction which is both new and complicated. these models of exchange and interaction and influence, which are rooted in the models of structure that arose with the nation state, the mercantile system (then capitalism as we know it), and the industrial revolution, were the 'best fits' then. they were the best way to apply influence, move goods, produce essentials. but they are not the old models. the real old models are those that are natural and intuitive. that allow free movement, choice, and action. and as the technology and communities of technology that are accreting around our buying, production, conversation, and even power centres make it easier for individual choice and action to be seen, understood and shared, the way we make things, get things, share things, and decide to act on ideas is becoming more dynamically democratic, hypervisibe, and instantly effective. this means in a nutshell that as technology and behavior enables us to behave and decide and select more like we did when we lived in trees (but now on a global, viral scale and speed) we see creating a 'new old' order for economics ( from online commerce to kickstarting) production (interactive supply chains, lean production, 3d printing) and perhaps even citizen / state interaction. the old models we see cited all the time are just new models that had their day. they are no longer the most effective and efficient ways to talk, decide, access, produce, and obtain. we need to see the debate between these models in this light. this document sheds empirical light on how this subtext is becoming more prevalent and how it's affecting states and post industrial economics in Europe. perhaps we need to look wider and deeper however and think about how to create more effective hybrids of 19th/20th c models and these more intuitive and 'basic' modes of exchange in a hyperdemocratised world of rapid choice. how does this apply to cities? well how does it not? cities are a unique human construction (ignoring anthills for the mo) and perhaps also need to be examined for their validity as models in this world of different, more human centered production and community ideas. the coming decades will.decide if cities, like production, economics and states, are still relevant and how they must change form, become more flexible and adaptive, to cope with far more people, dynamic expectations, and flexible action in human communities.


Via Nat Sones
MTD's insight:

Thoughts on open innovation, changing behaviour and technology, and the impact on everything we do. 

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New Cities Summmit 2013 - The Human City | 4-6 June 2013 | SÃO PAULO

New Cities Summmit 2013 - The Human City | 4-6 June 2013 | SÃO PAULO | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
New Cities Summit is the leading global platform for urban innovation and exchange. Hosted by The New Cities Foundation this year 2013 in SÃO PAULO.

Via judycurtis
MTD's insight:

Exciting event focusing on how cities are steering development in every sector. Focus on humanity is absolutely right. 

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judycurtis's curator insight, May 16, 2013 5:22 PM

Great event coming up in Brazil, hosted by the New Cities Foundation, that looks to put citizens and community at the heart of the cities of the future -- those that are in planning **now**. 

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The CMO.com Interview: Alcatel-Lucent's Allison Cerra

The CMO.com Interview: Alcatel-Lucent's Allison Cerra | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
MTD's insight:

Very interesting thinking Alcatel-Lucent has done to drive change internally and externally. The result is deep thought leadership and origination. Lovely. Great interview with Allison Cerra of A-L here. 

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Connecting Things to the Internet Does Not an Internet of Things Make

Connecting Things to the Internet Does Not an Internet of Things Make | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
The Internet is about shared information, and it's hard to share from inside a silo.

Via judycurtis
MTD's insight:

Very interesting article on the necessary conditions for the Internet Of Things. Fascinating. The question is - does the IoT need to be intelligent, can it handle silos, and what level of context intelligence will make it truly connected, and therefore useful, to mankind? 

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judycurtis's curator insight, May 9, 2013 2:44 PM

Here is Liat Ben-Zur of Qualcomm's take on this fascinating ongoing discussion of what the Internet of Things will be.

 

In practical terms, how will smart applications/smart devices evolve?  Collecting data is one part, universal connectivity is another, sharing control across devices is a challenge to be met, as is privacy, while openness and flexibility are issues to address.

MTD's comment, May 10, 2013 3:57 AM
Gosh, what a wonderful article. I think it represents a good analysis of the tipping point between a highly connected but 'unintelligent' infrastructure and the goal of context-aware, smart networks that respond to change in a truly dynamic way. However, I question in a way whether one state or the other is the 'Internet of Things'. The Internet as it current is does not truly mirror context or respond dynamically - in a controlled way - to changed circumstances. It's self-ordered chaos. I suppose my point is that I'm not sure whether the change state from 'un-Smart' to 'Smart' IoT is something that must be engineered in, or whether that kind of smart adaptation and control will be emergent from the system (and from individual change and shift within individual devices and isolated networks).
Nat Sones's curator insight, May 10, 2013 4:05 AM

Powerful piece here. What wil make the Internet of Things go beyond a vague term for 'things that have connectivity' to being a smart, aware, useful (and marketable) phenomenon? 

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CMOs Must Fully Embrace New Technology, or Fail, And They Know It - AdAge

CMOs Must Fully Embrace New Technology, or Fail, And They Know It - AdAge | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Condensed...

 

A new study by Accenture Interactive, "Turbulence for the CMO," reveals that 70 percent of the CMOs of some of the world's largest enterprises think they have five years to fundamentally overhaul their companies' corporate marketing operating model to achieve competitive success. Based on the survey's key findings, there are four broad steps that marketers need to take if they hope to meet customer demands and grow market share:

Fundamentally Change the Marketing Experience. CMOs must drive a shift in organizational culture that makes consumer relevance at scale a key operating principle, shared by every department beyond marketing that affects the consumer experience -- R&D, sales, manufacturing, supply-chain management and services.Embrace a Digital Orientation. As digital technology plays an increasingly vital role in transforming the customer experience and enhancing corporate success, CMOs must lead the organization in embracing a digital orientation.Invest in Analytics and Talent. While CMOs do plan to invest more in their analytics capabilities, a major focus of that investment must also be on hiring, retraining and redeploying people to improve efficiency, agility and responsiveness of the organization. Marketing talent must be able to create consistent, multichannel experiences that meet customers' needs, expectations and demands for relevance.Pick a Partner. Agencies must help CMOs make sense of complexity in the marketplace by improving their levels of execution and delivery and providing a broader set of capabilities and deeper integration across the agency ecosystem.

 


Via marketingIO
MTD's insight:

New experiences. Digital commitment. Analytics and data. The best agency. 

 

All CMOs know they need this. But it's good to refocus on getting it done NOW. 

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marketingIO's curator insight, May 9, 2013 9:13 AM

CMOs seriously have no other choice. You just cannot succumb to OMS*.


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*Ostrich Management Syndrome

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A Boy And His Atom: The World's Smallest Movie

You're about to see the movie that holds the Guinness World Records™ record for the World's Smallest Stop-Motion Film (see how it was made at http://youtu.be...
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The world's smallest movie. Just to confirm: you're watching individual atoms. ATOMS. 

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A New Dutch king: brand monarchy is still powerful. | TIME.com

A New Dutch king: brand monarchy is still powerful. | TIME.com | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Europe's monarchs, when they do their jobs well, can still provide a focus of national unity
MTD's insight:

The new Dutch king's coronation tests the infrastructure of Amsterdam but emerges unscathed. 'Brand Monarchy' proving flexible as ever. 

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Bee-harming pesticides banned in Europe

Bee-harming pesticides banned in Europe | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
EU member states vote ushers in continent-wide suspension of neonicotinoid pesticides
MTD's insight:

Amazing movement. Rapid action, clear proof, all manifesting in real change in response to a sustainability issue - the bee population. This wouldn't have happened five years ago. The impact on agriculture, production and other sectors will now play out. 

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Which Company Really Is The Most Innovative

Which Company Really Is The Most Innovative | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Which Company Is the Most Innovative? http://t.co/TKrDtL0fbn Robert Tucker - What Rankings Measure #metrics #innovation #creativity #news
MTD's insight:

Innovation is everything. A look at who's leading the race between the usual suspects: Google, Amazon...

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The next 50 years of technology

The next 50 years of technology | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....


Via Jeff Domansky
MTD's insight:

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

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Ken Morrison's curator insight, May 15, 2013 8:23 PM

According to this projection, we are 9 1/2 years away from having a copy of every book on the planet in digital form. There are other interesting projections that are worth viewing.

This should get your imagination going....

Push ! Agencia de estrategia digital's curator insight, May 16, 2013 7:18 AM

Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia) 

Dr. Helen Teague's curator insight, December 9, 2013 3:02 PM

Singularity in a decade!

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Green game-changers

Green game-changers | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Climate change and the growing pressure on our limited natural resources will mean businesses need to innovate to survive and succeed.
MTD's insight:

Increasingly, the behaviours seen in businesses striving for success and those striving for sustainability are aligning. The reason? Sustainable success is the goal of every business since the dawn of time. Operational excellence and strategy and sustainable excellence and strategy are the same. 

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Using megatrends to create answers

How to use megatrends to trigger innovations, select strategic opportunities and define future visions.


Via Kenneth Mikkelsen
MTD's insight:

It often seems like the biggest trends are impossible to conceive, let alone answer. This presentation posits a practical framework for understanding and using them. 

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MTD's comment, May 13, 2013 6:38 AM
Really nice presentation. Thanks so much for sharing. A way of using and deploying insight from the biggest trends - in a coherent and planned way - is vital to everything we do. Thanks again.
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Postcard From Tokyo: What Zen, Haiku and Tea Have to Do With Surviving the Financial Crisis

Postcard From Tokyo: What Zen, Haiku and Tea Have to Do With Surviving the Financial Crisis | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
TOKYO -- Konnichiwa! Greetings from Japan, where I've been for nearly a week leading up to yesterday's launch of our latest international edition, HuffPost Japan.Japan is an amazing place -- almost
MTD's insight:

Brilliant piece from Arianna Huffington on how old traditions and new technology are coming together in Japan. Much has been said about Haiku - but its relevance to Twitter, in terms of fusing massive ideas with a small wordcount, is enormously important. 

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The Emergence of Chief Digital Officers

The Emergence of Chief Digital Officers | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

A new force is stepping into the C-suite — an upstart whose arrival signals how a company will manage social media and other digital technologies: the chief digital officer, or CDO. Appearing in many industries, CDOs share a similar mandate: provide oversight and strategy, and create a big-picture view of how social and digital technologies can make a difference to the entire organization.

 

One industry where CDOs are making headway is in higher education. The increased interest and activity in delivery of online classes and the rise of MOOCs (Massive Open Online Courses) are spurring administrators to take a deeper look at the role of social and other digital technologies in delivering educational content.


Via The Learning Factor
MTD's insight:

The membership of the Board is changing all the time. What's most interesting about the emergence of the CDO is how critical it is to sectors such as education, where digital tools are implicitly vital to growth and new learning models. 

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The Learning Factor's curator insight, May 7, 2013 8:23 PM

Companies are appointing Chief Digital Officers to focus their use of social and digital strategies.

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How Will Adding Intelligence to Everyday Things Change Your World? | Flash Foresights from Daniel Burrus | Big Think

How Will Adding Intelligence to Everyday Things Change Your World? | Flash Foresights from Daniel Burrus | Big Think | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
On a global level, we are adding connected intelligence to both machines and objects using chips, micro sensors, and both wired and wireless networks to create a rapidly growing “Internet of things” sharing real-time data, performing diagnostics,...
MTD's insight:

The world is smarter. Ish. But what does smart mean and how smart is it for our civilisation, as opposed to the technology it rides on? A nice discource here. 

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One giant leap: can the Iter project deliver its promise of clean, safe energy - forever?

One giant leap: can the Iter project deliver its promise of clean, safe energy - forever? | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
An idyllic hilltop setting in the Cadarache forest of Provence in the south of France has become the site of an ambitious attempt to harness the nuclear power of the sun and stars.
MTD's insight:

The promise of nuclear fusion has been around for decades. Does the Iter project prove we're now capable of squaring this circle?

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Nat Sones's curator insight, April 30, 2013 9:27 AM

Astonishing project. Genuine possibility of 'squaring the circle' in energy and utility production.

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Enabling creativity in teams

Enabling creativity in teams | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
MTD's insight:

Don't be fooled. Creativity is instinctive - but it can be nurtured, managed, modelled - and destroyed - by leadership. 

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Outsourcing Business Processes for Innovation

Outsourcing Business Processes for Innovation | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Many companies pursue business process outsourcing to trim costs. But it can evolve into much more.


Via The Learning Factor
MTD's insight:

Can you ever truly outsource innovation? Should you? 

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The Learning Factor's curator insight, April 28, 2013 7:18 PM

Many companies look to business-process outsourcing to save money. But the most successful clients concentrate less on cost savings and more on achieving innovation.

The Learning Factor's comment, April 30, 2013 7:55 PM
Good question. Dynamic innovation in BPO is an intensely collaborative endeavor. In high-performing business-process outsourcing relationships, companies and service providers work together to foster innovation.
MTD's comment, May 2, 2013 5:17 PM
You're absolutely right, of course. The target of pure savings is ultimately a short-term goal and often backfires. If you're outsourcing processes that are core to your business, you had better be certain you'll achieve those savings as well as topline growth - as you say, through real innovation and positive change.