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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.

 

Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....


Via Jeff Domansky
MTD's insight:

Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on. 

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Jeff Domansky's curator insight, October 14, 2013 12:29 AM

What a delightful find and enjoyable read. Exploring centuries of writing and sharing ideas, and wondering whether content goes to Twitter and Facebook to die?

MTD's comment, October 14, 2013 2:00 AM
Good to get a sense of perspective here; we are impermanent. Even our most enduring cultures are mere scratches. And our current obsessions will not become history just because they consume us today. Does that make them worthless? No. Whole lives are invested here. But that perspective needs to be borne in mind.
Natalie den Engelse's curator insight, October 14, 2013 2:18 AM

Interesting viewpoint =>#social media content has no more permanence than the wave a pebble makes upon dropping into the river. Enjoy while it last :)

 

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The Golden Age Of Bullshit

The Golden Age Of Bullshit | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Bob ‘The Ad Contrarian’ Hoffman opened the 2014 ITV Spotlight Lecture last March – a debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands, to wit:

...there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’.

 

These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.

 

You’ll like Bob....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 1:28 AM

Provocative.

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100 tech hubs across Africa: where are the new innovation hotspots?

100 tech hubs across Africa: where are the new innovation hotspots? | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Today the second annual conference of AfriLabs, the pan-African network of tech & innovation hubs, is starting in Berlin (also see an article on their first meeting last year).
MTD's insight:

History works in cycles and Africa is shaping up to be one of, if not THE, key battleground in the next phase of strategic technologically-enabled business development. Changes in the way networks and infrastructure works and the ability to create smarter, less geographically pinned business models are enabling businesses to function across the continent in a way that was, quite simply, impossible in previous ages of technology. How will leading businesses take advantage of this? What new players will take the world by storm, through African progress? How will different governance systems protect national and regional identity and resources? And can we avoid just another Western (and Asian)-led 'Scramble for Africa'?

 

 

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Interpreting The Colorful Language of Culture

Interpreting The Colorful Language of Culture | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Suddenly, lots of companies are focused on the most important thing: culture. But the all-important question remains: how can results be measured?Culture has always been hard to measure, so it gets
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25 Fascinating Charts Of Negotiation Styles Around The World | Business Insider

Language is only the most obvious part of the global communication gap. Different cultures also have distinct approaches to communication during meetings a
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Making digital government better: An interview with Mike Bracken | McKinsey & Company

Making digital government better: An interview with Mike Bracken | McKinsey & Company | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
The United Kingdom is undertaking an ambitious effort to simplify public access to government services and information. The man spearheading the process, Mike Bracken, explains the approach and its advantages. A McKinsey & Company article.
MTD's insight:

It's critical that digital government happens. But how can we make services that are efficient and effective and can be afforded, without excluding people? In the end, society will only work if we, as ever, square the circle: deliver efficiency and build around human need. How to do it is a question that every government in the world is having to answer - or will have to - soon. 

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From Frog, How To Collect Consumers' Data Without Freaking Them Out

From Frog, How To Collect Consumers' Data Without Freaking Them Out | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Between news of NSA spying and Target hacking, people are warier than ever about sharing their personal info. Theodore Forbath of Frog offers five tips for building consumers' trust.
Personally, I'm having trouble giving it up.
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CMO 2014: A Return To The 3 Purposes Of Marketing

CMO 2014: A Return To The 3 Purposes Of Marketing | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
For CMOs, 2014 represents a return to marketing purpose and fundamentals. A charter to fulfill three strategic principles beyond just tactical content marketing.
MTD's insight:

Marketing needs to have a seat at the table in all important discussions. But recent explosions of technology, channels and content have made it harder for many to focus on the three key jobs of marketing - understanding the customer, fitting products to the needs of the customer, and enabling the product and service to sell itself. Everything else is a subset of these things and if we forget that, we have a problem, Houston. 

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Halloween's hottest haunted virals: Carling unleashes the power of voodoo - Brand Republic News

Halloween's hottest haunted virals: Carling unleashes the power of voodoo - Brand Republic News | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
The latest ghoulish viral video hits from Carling, Crest and Benjamin Moore. - Brand Republic
MTD's insight:

We live in scary times but very few things are as scary as the hat in this viral. 

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DARPA puts information directly into light waves

DARPA puts information directly into light waves | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
DARPA Scientists Create Superfast Wi-Fi That Attaches Information to Light Beams This light speed data transfer enables 2.5 terabits per second. That ...
MTD's insight:

The world's going to shift again. Technology change keeps altering the quantitative world in fundamental ways and each time, it creates qualitative change in how we have to think, act, do business - and enables qualitative opportunities. What will it mean when you can transmit information 25,000 times faster than broadband limits now?  It will mean a total shift in how you interact - again. How you shop. How you experience. How you think. And when you can put information directly into light, what's next? 

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Gartner Inc (IT)'s Top 4 Tech Trends May Surprise You - Next iPhone News

Gartner Inc (IT)'s Top 4 Tech Trends May Surprise You - Next iPhone News | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Next iPhone News Gartner Inc (IT)'s Top 4 Tech Trends May Surprise You Next iPhone News Gartner Inc (NYSE:IT) data to keep an eye on: We live in a period where we can see technology developing faster then ever, with possibilities that 10 or 20...
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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.

 

Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....


Via Jeff Domansky
MTD's insight:

Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on. 

more...
Jeff Domansky's curator insight, October 14, 2013 12:29 AM

What a delightful find and enjoyable read. Exploring centuries of writing and sharing ideas, and wondering whether content goes to Twitter and Facebook to die?

MTD's comment, October 14, 2013 2:00 AM
Good to get a sense of perspective here; we are impermanent. Even our most enduring cultures are mere scratches. And our current obsessions will not become history just because they consume us today. Does that make them worthless? No. Whole lives are invested here. But that perspective needs to be borne in mind.
Natalie den Engelse's curator insight, October 14, 2013 2:18 AM

Interesting viewpoint =>#social media content has no more permanence than the wave a pebble makes upon dropping into the river. Enjoy while it last :)

 

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Why Medium.com Is Critical for Your Marketing Strategy - Marketing Technology Blog | #TheMarketingAutomationAlert

Why Medium.com Is Critical for Your Marketing Strategy - Marketing Technology Blog | #TheMarketingAutomationAlert | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

A look at Medium.com and its relevance to marketing.


Via iNeoMarketing
MTD's insight:

If you're into stories, into meaning and into relevance, try to get into Medium. Yes it's full of some diatribes and some nonsense, but what isn't? At its core is a call for better stories that aren't distracted from a single through-line, and which emphasise above all truth and reality. Some great stuff here. 

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iNeoMarketing's curator insight, October 7, 2013 7:15 PM

This is one of those dabble projects: not ready for prime-time, but something that could be useful to the B2B marketer. By no means is it critical right now: just worthy of signing up and keeping an eye on matters.

Lexi Mize's curator insight, August 20, 11:52 AM
https://medium.com/@davecline/instantly-productive-73d038d41874
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The Future Of Risk | Harrington Starr

The Future Of Risk | Harrington Starr | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

Via Richard Twumasi
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Richard Twumasi's curator insight, October 2, 2013 1:01 AM

Excellent article by Harrington Starrs Risk Practice giving a broad overview of Risk and its Future in the Financial Services Sector. 

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The Corporation For the Future

The Corporation For the Future | Everything connects to marketing: thought leadership in a marketing world | Scoop.it

The great institutions of our age are global corporations. Their power and influence touch every life on earth. But how can we shape the corporations the world needs for the future? 

 


Via Kenneth Mikkelsen
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Getting Back to Basics: Branding 101

Getting Back to Basics: Branding 101 | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will…

Via Stefano Principato
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Stefano Principato's curator insight, April 9, 12:40 AM

Brand messaging must be:

  • Relevant – It speaks to stakeholders most important needs and wants
  • Differentiating – It separates you from the competition
  • Authentic – It’s in your true voice and consistent with who you are (and want to be)
  • Credible – Stakeholders believe you can deliver on the brand promise
  • Aspirational – It builds on your existing equity and takes it to the next level.
MTD's comment, April 9, 2:25 AM
Good takeout Stefano. Our thinking is similar. We use a sixfold testing for positionings as well and it's similar. Most important, I think, is truth (your authenticity). Everything stems from that. Branding and positioning work will always founder if it's not true.
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How can the value of nature be embedded in the world of business?

How can the value of nature be embedded in the world of business? | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Natural capital isn't about putting a cash value on a Siberian tiger or a mangrove forest; it's about business risks and costs

Via Acquisti & Sostenibilità not-for-profit
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This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.
MTD's insight:

Sadly, much of the media that gets made in marketing ends up looking like this. Of course, cliches are important and tend to be used as visual shorthand to communicate quickly. But the more we can think beyond these cliches - or even, like Dissolve's video here, use them in new ways - the better our ideas and work will become. Don't submit to the get-it-done-now culture. Try to make it better. Try to be creative with even the meanest resources and budgets. We must all try to make what we do better, even if we don't succeed or get shouted down by necessity, immediacy or low cost arguments. 

 

It's our job to create. So let's create. 

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6 Brand Strategies That Most CMOs Fail To Execute - Forbes

6 Brand Strategies That Most CMOs Fail To Execute - Forbes | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Forbes
6 Brand Strategies That Most CMOs Fail To Execute
Forbes
The ground rules for branding are rapidly evolving.

Via Rebecca Downing
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Co.Exist | ideas + impact

News infographics and videos about the future of energy electric cars the environment and food on FastCoExist.com.
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Edge Perspectives with John Hagel: The Dark Side of Technology

Edge Perspectives with John Hagel: The Dark Side of Technology | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
I’m going to disrupt the Silicon Valley script. You know the one.

Via Marylene Delbourg-Delphis
MTD's insight:

As we evolve more powerful technology on all fronts, we concentrate on the positive opportunities it represents. However, we ignore the fact that this technology expansion creates huge gaps between expectations and results, between what we want to achieve and what we can achieve. 

 

This 'dark side' of the technology wonderland needs to be examined and thought about at the same time as the technological opportunities. Here, John Hagel sets out the nature of this challenge. 

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Christian Forthomme's curator insight, February 1, 7:03 AM

Well said and needs to be heard. 

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The power of the gatekeeper. How executive assistants run the planet.

The power of the gatekeeper. How executive assistants run the planet. | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
Executive-assistant jobs can be thankless, but the corporate world's schedulers, gatekeepers and caretakers have a profound effect on the executives they serve.
MTD's insight:

Gatekeepers are always powerful. That's why they're there. And today's executive assistants are some of the most powerful, intelligent, savvy and connected in the world. Never underestimate them. Do all you can to cultivate them. They really could be the key to your success - whatever you do and whoever you're trying to connect with. 

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Localism begins at home. Beyond global.

Localism begins at home. Beyond global. | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
MTD's insight:

The pursuit of greater local knowledge by travel, tourism and hospitality shouldn't surprise any of us. However, what's more interesting is that this is evidence of a general shift towards localism and away from global, global global as the rallying cry.

 

The reason isn't just that people are tired of being seen as 'one customer' or 'one business' - in fact, it's partly because through technology and collaboration systems, it's easier to work globally - and so now, we can fruitfully refocus on the fine grain understanding of local events, conditions etc without which, global cohesion doesn't result in anything.

 

So global drive may enable, not prevent, local specialism to work better. It's another example of how you can be both general and specific at the same time, in an evolved market or brand. 

 

 

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Asia Unbound » The United States Is Quietly Losing Its Innovation Edge to China

Asia Unbound » The United States Is Quietly Losing Its Innovation Edge to China | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
I am not a supporter of the faddish idea that America is in decline. Despite all the hullabaloo about the ... (The United States Is Quietly Losing Its Innovation Edge to China: I am not a supporter of the faddish idea tha...
MTD's insight:

The fact that the US is no longer unrivalled isn't news of course. But the long term trend that could be more worrying to its leaders shouldn't be the loss of empirical financial weight (simply becoming the world's second largest economy, not the largest) - it's the loss of innovation, speaking of the deep wounds in scientific and technological infrastructure and funding, that should cause raised eyebrows and concern. The US has been the technology leader of the world for most of the last 100 years. Losing financial clout and losing innovative power are two sides of one coin of course - but it's the second side of the coin that should be more worrying. 

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Seth's Blog: Better than free

Seth's Blog: Better than free | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?
MTD's insight:

Sometimes free is not good. We need to understand the worth of what we do and charge appropriately for what we're saying, doing, making - or thinking. 

 

 

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The Ultra-Flexible Workforce Model: Talent as a Service

The Ultra-Flexible Workforce Model: Talent as a Service | Everything connects to marketing: thought leadership in a marketing world | Scoop.it
During the past few years, the definition -- as well as the look and feel -- of both the workplace and the workforce has been dramatically transformed.
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