For CMOs, 2014 represents a return to marketing purpose and fundamentals. A charter to fulfill three strategic principles beyond just tactical content marketing.
Marketing needs to have a seat at the table in all important discussions. But recent explosions of technology, channels and content have made it harder for many to focus on the three key jobs of marketing - understanding the customer, fitting products to the needs of the customer, and enabling the product and service to sell itself. Everything else is a subset of these things and if we forget that, we have a problem, Houston.
DARPA Scientists Create Superfast Wi-Fi That Attaches Information to Light Beams This light speed data transfer enables 2.5 terabits per second. That ...
The world's going to shift again. Technology change keeps altering the quantitative world in fundamental ways and each time, it creates qualitative change in how we have to think, act, do business - and enables qualitative opportunities. What will it mean when you can transmit information 25,000 times faster than broadband limits now? It will mean a total shift in how you interact - again. How you shop. How you experience. How you think. And when you can put information directly into light, what's next?
Next iPhone News Gartner Inc (IT)'s Top 4 Tech Trends May Surprise You Next iPhone News Gartner Inc (NYSE:IT) data to keep an eye on: We live in a period where we can see technology developing faster then ever, with possibilities that 10 or 20...
Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.
Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....
Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on.
If you're into stories, into meaning and into relevance, try to get into Medium. Yes it's full of some diatribes and some nonsense, but what isn't? At its core is a call for better stories that aren't distracted from a single through-line, and which emphasise above all truth and reality. Some great stuff here.
Silence Kills: Can Technology Drive Meaningful Cultural Change in Healthcare? Forbes A common perception in the healthcare industry is that the underlying cultural environment limits technological advances in safety and efficiency.
Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey, the candy brand's parent, revealed today.
Source: ThinkstockThe Organization for Economic Co-operation and Development (OECD) released its “Interim Economic Assessment” for 2013. The agency expects modest growth in global gross domestic product (GDP), a point of view held by many economists.
The world's expansion is stabilising a little. By this we mean that the seemingly inexorable rise of China (etc) isn't quite as inexorable as it's always described. The power of the capitalist economy rests on the middle class, purchasing and transacting. China is simply finding the ceiling on its middle class and thus, the limits on current growth.
As we evolve more powerful technology on all fronts, we concentrate on the positive opportunities it represents. However, we ignore the fact that this technology expansion creates huge gaps between expectations and results, between what we want to achieve and what we can achieve.
This 'dark side' of the technology wonderland needs to be examined and thought about at the same time as the technological opportunities. Here, John Hagel sets out the nature of this challenge.
Executive-assistant jobs can be thankless, but the corporate world's schedulers, gatekeepers and caretakers have a profound effect on the executives they serve.
Gatekeepers are always powerful. That's why they're there. And today's executive assistants are some of the most powerful, intelligent, savvy and connected in the world. Never underestimate them. Do all you can to cultivate them. They really could be the key to your success - whatever you do and whoever you're trying to connect with.
The pursuit of greater local knowledge by travel, tourism and hospitality shouldn't surprise any of us. However, what's more interesting is that this is evidence of a general shift towards localism and away from global, global global as the rallying cry.
The reason isn't just that people are tired of being seen as 'one customer' or 'one business' - in fact, it's partly because through technology and collaboration systems, it's easier to work globally - and so now, we can fruitfully refocus on the fine grain understanding of local events, conditions etc without which, global cohesion doesn't result in anything.
So global drive may enable, not prevent, local specialism to work better. It's another example of how you can be both general and specific at the same time, in an evolved market or brand.
I am not a supporter of the faddish idea that America is in decline. Despite all the hullabaloo about the ... (The United States Is Quietly Losing Its Innovation Edge to China: I am not a supporter of the faddish idea tha...
The fact that the US is no longer unrivalled isn't news of course. But the long term trend that could be more worrying to its leaders shouldn't be the loss of empirical financial weight (simply becoming the world's second largest economy, not the largest) - it's the loss of innovation, speaking of the deep wounds in scientific and technological infrastructure and funding, that should cause raised eyebrows and concern. The US has been the technology leader of the world for most of the last 100 years. Losing financial clout and losing innovative power are two sides of one coin of course - but it's the second side of the coin that should be more worrying.
How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?
Sometimes free is not good. We need to understand the worth of what we do and charge appropriately for what we're saying, doing, making - or thinking.
Many city dwellers feel enveloped by their urban environment and ache for open spaces. Bringing the landscape into the city is not an uncommon theme, with rooftop gardens, council verge regeneration, and green walls among many of the key ideas envisioned by landscape architects.
These transformations emerge in an effort to counter the routine indifference of many built forms, yet never on such a scale as the Breakfast on the Bridge event, which took place in Sydney in recent years.
Innovation is more than just a buzzword, it's what sets successful businesses apart. So how do you make it happen? (RT @davos: Five ways to boost innovation, from leadership to organizational culture.
Is there anyone - anyone - who doesn't recognise the value of innovation? Surprisingly, the answer is almost certainly yes. Most people spend their working lives just getting stuff done. What innovation means, what it affects, and how valuable it is to demonstrate it (as opposed to demonstrating pure competence) is out of scope for most people. This isn't helped by the fact that most businesses silo off 'innovation' in one way or another, as if it wasn't the duty of the entire business to do new things and think new thoughts.
This infographic looks at five key ways to analyse, demonstrate and let innovation loose in your business. Have a look!
Building a brand that your customers can trust is the major difference between your businesses success or failure. What kind of brand do you have?
Trust and brand building are soaring to the top of the agenda. They've never been off it, but let's not let reality get in the way of a soundbite.
It might seem ironic that in the age of data and empiricism that we think we live in, brand and trust are even more obviously critical. But what it tells us is (a) that data isn't, in itself, the answer to everything and that (b) actually data and automation programmes, etc, simply enable us to understand the need for qualitative as well as quantitative approaches. They are, as ever, clasped hands - having only one is useless.
Krulak’s law is simple: Soldiers in the field interacting with local people are the most important element of nation building and counter insurgency. It has wide applicability to any organization that interacts with the public.
For anyone interested in how operational excellence and frontline customer service affects the wider brand success and corporate culture, this short post clarifies it.