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Rescooped by Gaëlle Delehelle-Tapissier from La Lorgnette
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Why 1700 CEOs Are Wrong about Social Media | Social Media Today

Why 1700 CEOs Are Wrong about Social Media | Social Media Today | Everything about PR | Scoop.it
Social media CEOs eyes are on social IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five y...

Via Rémi Brossard
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Everything about PR
Press Relations, Online PR, PR, Relations médias
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media and Internet Marketing
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What to Look for from Facebook Ads in 2015

What to Look for from Facebook Ads in 2015 | Everything about PR | Scoop.it
PinterestFacebook It’s clearer than ever that the future of Facebook ads is about getting hard ROI from the News Feed - and the News Feed...

Via Manish Dhane
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Rescooped by Gaëlle Delehelle-Tapissier from SEO and Social Media Marketing
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9 Tried-And-Tested SEO Strategies For 2015

9 Tried-And-Tested SEO Strategies For 2015 | Everything about PR | Scoop.it

Here's a list of nine things you can start implementing today that will increase your traffic, leads, and conversions, as well as enhance your online reputation.


Read More: http://www.business2community.com/seo/9-tried-tested-seo-strategies-2015-01151972


Via Antonino Militello
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Marco Favero's curator insight, February 17, 6:16 AM

aggiungi la tua intuizione ...

iWebContact's curator insight, February 17, 8:33 AM
Take your business to the next level in 2015
Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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Practical Tips for Web and Mobile Usability Tests

Practical Tips for Web and Mobile Usability Tests | Everything about PR | Scoop.it

In this piece, we want to narrow our focus to best understand how the fundamental differences between how Web and mobile are used require different tactics.


Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 4:07 PM

Great share

by Easy Marketing and Advertising

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Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter

Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter | Everything about PR | Scoop.it
That’s the line that jumped out at us from this weekend New York Times profile of the network, though it should come with a qualifier: it applies to publications like Self, Better Homes and Gardens and other lifestyle pubs that also drive a lot of...
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What Will Your Twitter Timeline Look Like in 2015?

What Will Your Twitter Timeline Look Like in 2015? | Everything about PR | Scoop.it
Twitter has tested, announced and hinted at several Twitter timeline changes which could drastically change the look of your feed. Each of these stories have been met both dismay and excitement, depending on where you look.
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Rescooped by Gaëlle Delehelle-Tapissier from La Lorgnette
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Libération va supprimer 93 postes sur les 250 salariés

Libération va supprimer 93 postes sur les 250 salariés | Everything about PR | Scoop.it

Le plan d'économies présenté par la direction est très dur. Les salariés sont sous le choc.


Via Rémi Brossard
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Le Reach sur Twitter : un indicateur d’audience pertinent ?

Le Reach sur Twitter : un indicateur d’audience pertinent ? | Everything about PR | Scoop.it
D’après un document transmis aux autorités boursières par le site de micro-blogging lui-même, Twitter disposerait de 23 millions de comptes actifs alimentés par des « bots » c’est à dire, des comptes utilisateurs pilotés sans aucune action...
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How to Structure a Global Social Media Campaign

How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.
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Twitter Improves Privacy and Consistency of Direct Messages

Twitter Improves Privacy and Consistency of Direct Messages | Everything about PR | Scoop.it
Twitter announced recently that users will be able to delete direct messages (DMs) — private messages between users who follow each other — more consistently on both mobile and the Web.
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SEO recruiters look for journalists as Google gets fussier

SEO recruiters look for journalists as Google gets fussier | Everything about PR | Scoop.it
Searches for ‘content marketing’ according to Google Trends.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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Grow Your Business With Pinterest

Grow Your Business With Pinterest | Everything about PR | Scoop.it

If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social media presence as well as help with your companies SEO. So if you’re already signed up, then let’s explore how you can earn 100 new followers on Pinterest in a day.

 


Via Kamal Bennani
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Why Google Places is Now Google My Business

Why Google Places is Now Google My Business | Everything about PR | Scoop.it
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high...
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How fake Twitter followers can damage your brand

How fake Twitter followers can damage your brand | Everything about PR | Scoop.it
Didn’t we learn anything from Manti Te’o?
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Rescooped by Gaëlle Delehelle-Tapissier from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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A classic: the periodic table of SEO success factors


Via Paolo Margari
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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The Most Effective Way To Focus Your Content

The Most Effective Way To Focus Your Content | Everything about PR | Scoop.it

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact.


Via Kamal Bennani
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Marco Favero's curator insight, January 4, 8:43 AM

aggiungi la tua intuizione ...

Pamphyl Kapaya Pambi's curator insight, January 6, 4:08 PM

Focus your content effectively: Here is How

Rescooped by Gaëlle Delehelle-Tapissier from Le Monde en Chantier
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French Tech : les start-up françaises en force au CES 2015 à Las Vegas

French Tech : les start-up françaises en force au CES 2015 à Las Vegas | Everything about PR | Scoop.it
La grand-messe annuelle de la high tech, le fameux Consumer Electronique Show, commence ce lundi 5 janvier à Las Vegas. Les Français sont venus en force pour convaincre les investisseurs.

Via Thierry Curty
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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Everything about PR | Scoop.it
Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business?
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | Everything about PR | Scoop.it
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
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Your Company Is Socially Engaged, But Do Your Employees Even Know?

Your Company Is Socially Engaged, But Do Your Employees Even Know? | Everything about PR | Scoop.it
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work.
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Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations

Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations | Everything about PR | Scoop.it
Pinterest has become a social media darling of late, with a host of new features and a $5 billion valuation. For a long time though, the startup was dismissed as a digital scrapbook.
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The Internet of Things Has a Communication Problem

The Internet of Things Has a Communication Problem | Everything about PR | Scoop.it
From the family friendly robot to Nest, the Internet of Things essentially uses Internet technology to connect mundane home items to the cloud. Nest and others also hope to create a set of standards for the Internet of Things.
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Rescooped by Gaëlle Delehelle-Tapissier from Web site & Social Media Marketing
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Introducing Facebook Mentions: A New App for Public Figures | Facebook Newsroom

Introducing Facebook Mentions: A New App for Public Figures | Facebook Newsroom | Everything about PR | Scoop.it
Today, we're introducing Facebook Mentions, a new app that makes it easy for public figures to talk with their fans and each other on the go.

Via GrupoNeo
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Communication, RP : les nouvelles règles du jeu...

Communication, RP : les nouvelles règles du jeu... | Everything about PR | Scoop.it
Compte rendu des échanges avec communicants et influenceurs sur l'évolution et l'avenir des RP (RT @vperquia: Communication, RP : les nouvelles règles du jeu #NewPR http://t.co/gaWNDQS5lE ...
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Social media management in 34 minutes a day (or less)

Social media management in 34 minutes a day (or less) | Everything about PR | Scoop.it
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.
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Conferences Have Gone Social, Have You?

Conferences Have Gone Social, Have You? | Everything about PR | Scoop.it
Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories.
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