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LinkedIn Marketing: New Features to Enhance Your LinkedIn Results

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results | Everything about PR | Scoop.it
Do you use LinkedIn for your business?Are you wondering how LinkedIn can help your online marketing?
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Everything about PR
Press Relations, Online PR, PR, Relations médias
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SEO recruiters look for journalists as Google gets fussier

SEO recruiters look for journalists as Google gets fussier | Everything about PR | Scoop.it
Searches for ‘content marketing’ according to Google Trends.
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Grow Your Business With Pinterest

Grow Your Business With Pinterest | Everything about PR | Scoop.it

If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social media presence as well as help with your companies SEO. So if you’re already signed up, then let’s explore how you can earn 100 new followers on Pinterest in a day.

 


Via Kamal Bennani
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Why Google Places is Now Google My Business

Why Google Places is Now Google My Business | Everything about PR | Scoop.it
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high...
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How fake Twitter followers can damage your brand

How fake Twitter followers can damage your brand | Everything about PR | Scoop.it
Didn’t we learn anything from Manti Te’o?
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7 news trends and their effect on PR

7 news trends and their effect on PR | Everything about PR | Scoop.it
If your job is to communicate with journalists, your duties are becoming more complicated because of these disturbing news media trends:
Trend No.
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How to Switch Off Social Media

How to Switch Off Social Media | Everything about PR | Scoop.it
I had an interesting conversation with a very well know magazine this week. They asked me; “How can people switch off the noise in social media?”.
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The Next Digital Generation [Infographic]

The Next Digital Generation [Infographic] | Everything about PR | Scoop.it
A new generation is on the rise: the digital generation, born into a digital world. How are they interacting with technology?
Fifty-one percent of households with a 3- to 15-year-old have a tablet.
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A Search Engine Optimization Strategy for Content Marketing Success

A Search Engine Optimization Strategy for Content Marketing Success | Everything about PR | Scoop.it
Search Engine Optimization (or simply SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
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Lies PR agencies tell

Lies PR agencies tell | Everything about PR | Scoop.it
If you’re the client of a public relations agency and hear any of these phrases come out of someone’s mouth without the proof to back it up, there’s a good chance it’s a falsehood.

Via Rémi Brossard
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Se faire un nom dans son secteur

Se faire un nom dans son secteur | Everything about PR | Scoop.it

Faites-vous vraiment attention à votre réputation professionnelle ? Vous connait-on dans votre métier ? Et que dit-on sur vous ? Autant de questions sur lesquelles il est dangereux de faire l'impasse

 

A l'heure de l'e-réputation, du personnal branding et des réseaux professionnels, rester anonyme se révèle contre-productif. Pour booster votre carrière, trouver de nouveaux clients ou lancer votre entreprise, vous devez vous rendre plus visible et soigner votre image professionnelle. Voici la marche à suivre.


Via Rémi Brossard
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LE panorama des médias sociaux 2014 de @FredCav...

LE panorama des médias sociaux 2014 de @FredCav... | Everything about PR | Scoop.it
Comme chaque année, je vous propose une version révisée de mon panorama des médias sociaux.
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Where Should Social Media Sit in an Organization?

Where Should Social Media Sit in an Organization? | Everything about PR | Scoop.it
It's one of the original social media debates, but the question of which department ‘owns’ social media is one which few organisations have yet to completely resolve. Most commonly it sits under the marketing and/or PR banner.
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Réseaux sociaux : du FOMO au JOMO au JOHO ?

Réseaux sociaux : du FOMO au JOMO au JOHO ? | Everything about PR | Scoop.it
La façon dont nous communiquons a considérablement changé.
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Communication, RP : les nouvelles règles du jeu...

Communication, RP : les nouvelles règles du jeu... | Everything about PR | Scoop.it
Compte rendu des échanges avec communicants et influenceurs sur l'évolution et l'avenir des RP (RT @vperquia: Communication, RP : les nouvelles règles du jeu #NewPR http://t.co/gaWNDQS5lE ...
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Social media management in 34 minutes a day (or less)

Social media management in 34 minutes a day (or less) | Everything about PR | Scoop.it
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.
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Conferences Have Gone Social, Have You?

Conferences Have Gone Social, Have You? | Everything about PR | Scoop.it
Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories.
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Three Years of Google+: Deep Integration and SEO Signal Boosting [Infographic]

Three Years of Google+: Deep Integration and SEO Signal Boosting [Infographic] | Everything about PR | Scoop.it
Facebook turned 10 in February, Twitter turned eight in May, and on June 28th Google+ celebrates three years.
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DialogFeed : un social wall pour mettre en avant les publications sociales de votre communauté

DialogFeed : un social wall pour mettre en avant les publications sociales de votre communauté | Everything about PR | Scoop.it
Le mois dernier, sur le blog de la Team Digitale, je listais les bonnes pratiques en matière d’intégration des réseaux sociaux à un évènement.
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The end of the press release?

The end of the press release? | Everything about PR | Scoop.it
Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists,
the press release was essential.
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Culture Change and Engaged Employees

How two different approaches to thinking about digital transformation result in the same exhortation to focus on organizational culture change. And how organizational collaboration (social) is critical in this change process.
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Pourquoi certains contenus font-ils le buzz ? Les facteurs de viralisation

Pourquoi certains contenus font-ils le buzz ? Les facteurs de viralisation | Everything about PR | Scoop.it
C’est une question que tout le monde se pose mais dont personne n’a une réponse précise : pourquoi certains contenus font le buzz alors que d’autres mordent la poussière (virtuelle) ?
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How to Measure the Impact of User Generated Content

How to Measure the Impact of User Generated Content | Everything about PR | Scoop.it
Certainly one of the biggest barriers to entry in the world of user generated content is proving its benefits and advantages to the boss.
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9 Common Misconceptions of Social Media: Debunked

9 Common Misconceptions of Social Media: Debunked | Everything about PR | Scoop.it
It's no secret that by now your company should be on social media (and your boss knows it too!), so why the hesitation?
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How a College Used Social Media to Raise $465k in One Day

How a College Used Social Media to Raise $465k in One Day | Everything about PR | Scoop.it
Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out. Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day.
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9 of the Best Ways to Engage Customers on Social Media

9 of the Best Ways to Engage Customers on Social Media | Everything about PR | Scoop.it
Asking questions is a more direct way to get people’s opinions on your company or any variety of topics. You might even take a vote to find out how people feel about a subject.
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