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How to Make Sure Your Facebook Ads Stand Out AND Convert

How to Make Sure Your Facebook Ads Stand Out AND Convert | Everything about PR | Scoop.it
Creating a great Facebook ad should convert, right? Unfortunately, this isn't always the case.
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Everything about PR
Press Relations, Online PR, PR, Relations médias
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Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts | Everything about PR | Scoop.it
Good news for all Google fan boys who believe that its social network Google+ still has the potential to compete with the giants of social networking.
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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media | Everything about PR | Scoop.it
In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities.
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Google Considers Rewarding Websites that Use Encryption

Google Considers Rewarding Websites that Use Encryption | Everything about PR | Scoop.it
Following its use of encryption in search and Gmail to counter Internet censorship and NSA snooping, Google recently stepped up its encryption efforts in China to counter the censorship system known as the Great Firewall.
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Brands, Meet Your Customer Of 2015

Brands, Meet Your Customer Of 2015 | Everything about PR | Scoop.it
Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Via Manish Dhane
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Athena Catedral's curator insight, April 15, 11:46 PM

Because you won't win them over if you don't know them. Get to know the customer of the future... 

Rescooped by Gaëlle Delehelle-Tapissier from La Lorgnette
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Les RP, ce n’est pas ce que vous croyez

Les RP, ce n’est pas ce que vous croyez | Everything about PR | Scoop.it

Cette semaine, une passe d’armes particulièrement intéressante entre la journaliste auteur d’un article polémique sur les RP dans le FT et Chris Graves, CEO monde d’Ogilvy Public Relations dont je dirige le bureau français, ont fini de me décider à revenir sur un sujet qui me tient particulièrement à coeur. Et de tenter d’expliquer pourquoi je pense que le fondement des RP se situe chaque jour un peu plus loin de la perception brouillée de la discipline sur le marché.


Via Rémi Brossard
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Successful and Unsuccessful: What’s the Difference in PR?

Successful and Unsuccessful: What’s the Difference in PR? | Everything about PR | Scoop.it
I’m a fan of LinkedIn. In fact, “slightly addicted” has been a description hurled in my direction. One day, I was perusing everyone’s fine work when I ran into a nugget from Dave Kerpen, author and chief executive of Likeable Local.
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Developing a Winning Social Media Optimization Strategy

Developing a Winning Social Media Optimization Strategy | Everything about PR | Scoop.it
The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do | Everything about PR | Scoop.it

Don’t let the word “audit” get in the way of checking in regularly with your social profiles. It’s easier and more helpful than you think.


Via Kamal Bennani
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Content We Love: Amplifying Owned Content

Content We Love: Amplifying Owned Content | Everything about PR | Scoop.it
Today’s buying journey is heavily dependent on discoverability, peer or influencer recommendations, and trust. Attempting to promote the content you’ve worked hard to create by relying solely on ow...

Via Kathryn Lima
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Kathryn Lima's curator insight, March 28, 9:32 AM

Press release still most effective source of company generated news.

Rescooped by Gaëlle Delehelle-Tapissier from Animer une communauté Facebook
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Organiser un jeu-concours Facebook en 2014 : réglementation, objectifs et bonnes pratiques

Organiser un jeu-concours Facebook en 2014 : réglementation, objectifs et bonnes pratiques | Everything about PR | Scoop.it

Dans cet article, je vous propose d’aborder tous les aspects de l’organisation d’un jeu-concours, du respect de la réglementation jusqu’au choix de la mécanique du jeu et des différentes solutions possibles. Je vous invite à découvrir ce petit guide pratique, et à partager vos idées dans les commentaires.


Via Mathieu Bruc
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Mathieu Bruc's curator insight, March 31, 12:23 AM

Les règles sur les jeux concours changent en permanence. Cet article est un bon résumé des règles en cours, sans oublier l'indispensable dépôt du règlement chez un huissier.

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Is AirBnB the Next Powerhouse Travel Brand?

Is AirBnB the Next Powerhouse Travel Brand? | Everything about PR | Scoop.it
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
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Rescooped by Gaëlle Delehelle-Tapissier from European & French IT world seen from PR side
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Internet : le coup de gueule du patron de Facebook contre Obama

Internet : le coup de gueule du patron de Facebook contre Obama | Everything about PR | Scoop.it
Dans un message publié sur sa page Facebook personnelle, Mark Zuckerberg affirme que le gouvernement américain est une «menace» pour Internet et n'en fait pas assez pour rassurer le public.

Via GAGparis
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GAGparis's curator insight, March 14, 5:37 AM

La citation du jour: "quand l’hôpital se fou de la charité"... 

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How to keep your PR pitch from ending up in the trash

How to keep your PR pitch from ending up in the trash | Everything about PR | Scoop.it
Even in a quickly changing landscape, the good old-fashioned PR pitch remains one of the best ways to get a reporter’s attention. They don’t always succeed, though, and sometimes they end up in the trash.
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How men and women use social media

How men and women use social media | Everything about PR | Scoop.it
As the old saying goes, men are from Mars and women are from Venus.
An infographic
from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.
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Treat, Don't Tweet: The Dangerous Rise of Social Media in the Operating Room - Pacific Standard

Treat, Don't Tweet: The Dangerous Rise of Social Media in the Operating Room - Pacific Standard | Everything about PR | Scoop.it

Treat, Don't Tweet: The Dangerous Rise of Social Media in the Operating Room Pacific Standard The normalization of social media may have dulled our ability to correctly measure our usage habits.


Via GrupoNeo
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Calling a journalist? Avoid making crucial mistakes

Calling a journalist? Avoid making crucial mistakes | Everything about PR | Scoop.it
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.

Via Rémi Brossard
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3 Reasons LinkedIn Endorsements Suck

3 Reasons LinkedIn Endorsements Suck | Everything about PR | Scoop.it
I’d like to start with the caveat that I think LinkedIn is amazing. I’m not here to Linkedin bash. In fact, I think I’m doing the opposite.
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Some tips for surviving your first hours in The Elder Scrolls Online

Some tips for surviving your first hours in The Elder Scrolls Online | Everything about PR | Scoop.it
A guide to help you survive your first hours in ZeniMax Online Studios' massively multiplayer take on Tamriel, The Elder Scrolls Online.
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Comment la presse télé se met à l'heure du numérique

Comment la presse télé se met à l'heure du numérique | Everything about PR | Scoop.it

Avec l'émergence d'une nouvelle concurrence et le développement du second écran, les titres du secteur doivent s'adapter, à l'image de ceux qui ont déjà su gérer le virage numérique.


L'objectif : intégrer les innovations sans se laisser distancer par les acteurs venus du Web.


Via Rémi Brossard
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Categorynet.com's curator insight, April 4, 12:32 AM

Abonnez-vous gratuitement à la newsletter de Categorynet.com, cliquez ici : http://goo.gl/W1MqqM

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60+ Content and Branding Strategies for Google+ [Infographic]

60+ Content and Branding Strategies for Google+ [Infographic] | Everything about PR | Scoop.it
Did you know that how-to content with multiple links receives higher engagement by way of comments and shares on Google+?
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How Content Curation Keeps You Visible and Valuable to Your Network

How Content Curation Keeps You Visible and Valuable to Your Network | Everything about PR | Scoop.it
There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you.
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New digital tools every journalist should try

New digital tools every journalist should try | Everything about PR | Scoop.it

When Charlie Beckett asked me to join the Polis journalism conference this week at the London School of Economics and Political Science, he showed the depth of his university by asking a surprisingly practical journalism question for a school ranked No. 2 in the world in the research-laden “communication and media studies” field. 

 

Beckett wanted to know about the newest digital tools journalists are using to do accountability journalism (which some of us still call watchdog journalism).

 


Via Rémi Brossard
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LES MARQUES FACE A DE NOUVEAUX DEFIS DE CONTENU

 
Conséquence du web social, les marques n’ont jamais autant cherché à être uniques. Elles mettent désormais l’accent sur un contenu exclusif, bien sûr pour se différencier, mais surtout pour dominer les résultats des moteurs de recherche.
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5 Things You Need to Know Before Advertising on Facebook

5 Things You Need to Know Before Advertising on Facebook | Everything about PR | Scoop.it
Advertising on social media has been frowned upon in the past but things have changed.
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UK PR Pros Aren’t Too Satisfied with Their Jobs

UK PR Pros Aren’t Too Satisfied with Their Jobs | Everything about PR | Scoop.it
We know that PR executive and event planner always score near the top of the annual “world’s most stressful jobs” list, but all that career anxiety isn’t leading to job satisfaction—at least not in the United Kingdom.
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