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Press Relations, Online PR, PR, Relations médias
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Gaëlle Delehelle-Tapissier
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Scooped by Gaëlle Delehelle-Tapissier onto Everything about PR |
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Lancées en France en septembre 2012, les offres Facebook permettent aux entreprises de proposer aux utilisateurs du réseau social des promotions. Ces Via sandrinea Delete the scoop?
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With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out. In this article I’ll look at five quick tips to help you create a more memorable YouTube presence. Delete the scoop?
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Andrew Miller, CEO du groupe Guardian Media, s’oppose aux solutions de contenus payants. Pour développer leur audience et renforcer leur marque Via Rémi Brossard Delete the scoop?
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This is a very important step, not just for Facebook, because it could come to be understood as one of the critical opening skirmishes in the Battle of Big Data. Delete the scoop?
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In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too. Delete the scoop?
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Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin. Delete the scoop?
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Quel est l'impact d'Internet sur les habitudes de consommation des Français et sur leur perception des enseignes traditionnelles vis-à-vis des pure-players ? Via sandrinea Delete the scoop?
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Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK - Part 4 in a series Delete the scoop?
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If content is king, photos are the little prince. Delete the scoop?
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One of the focal points of a person or company’s Internet reputation is in fact social media. Delete the scoop?
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Social media's role in business marketing is constantly evolving. However, there are several trends that we can speculate will come to fruition in the next year. Delete the scoop?
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The days of saying brand awareness and loyalty are the only results of social media activity are over. Like any other part of your marketing, there needs to be quantifiable success to determine the value of social media. Delete the scoop?
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Suggesting that companies get rid of any kind of social media leadership or oversight is like firing all the pilots before the rest of us know how to fly the plane. Delete the scoop?
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Un an après l’acquisition d’iMente, leader espagnol sur le marché de la veille des médias en ligne et réseaux sociaux, Augure, numéro 1 sur le marché du logiciel de gestion des RP en France et en Europe du Sud, annonce le rachat d’Adequate Systems, l’un des principaux éditeurs de solutions logicielles de gestion des RP de l’hexagone. Avec ce rachat, Augure double le nombre de ses clients en France, renforce son portefeuille d’ETI et de PME, et diversifie son offre afin de satisfaire les besoins des professionnels de la communication en entreprise ou en agence, quelle que soit leur taille. Cette acquisition arrive notamment à une période stratégique durant laquelle Augure se lance dans la conquête de l’Italie et de l’Amérique du Sud.
Via Rémi Brossard 
Séverine Godet's comment,
January 26, 4:29 AM
Deux solutions assez équivalentes d'après ce que j'ai vu des deux plateformes, même si les sociétés achètent souvent seulement une partie des très nombreux modules/options. Mais ces solutions ne montrent leur efficacité qu'après beaucoup de paramétrage/personnalisation dont mieux vaut ne pas faire l'économie.
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On Monday, Twitter was suffering from some “service disruption” largely due to the fact that it was Inauguration Day and the tweeting traffic was heavy. Here are some improvements Twitter could, and should, be making to take 2013 by storm. Delete the scoop?
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Since purchasing ITA Software in 2010, Google has been showing clear signs of its intentions to dominate the travel industry. Google search on the road. Delete the scoop?
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YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started. Delete the scoop?
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YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday Via Robin Good 
Pedro Barbosa's curator insight,
February 3, 4:16 AM
Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com 
Paula Arenas's curator insight,
March 5, 1:11 AM
la fórmula sigue siendo un misterio, pero todo ayuda Delete the scoop?
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Clearly being found in a Bing web search is important now and may increase in importance as Graph Search is rolled out to the masses. If you are not already optimizing your website(s) for Bing, you should make it part of your regular SEO routine. Delete the scoop?
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Le Retail's Big Show, qui a ouvert ses portes à New York le 13 janvier, met à l'honneur le web-to-store et les stratégies gagnantes aux Etats-Unis. Via Matthieu Dufour , Jean Luc Boulin 
Jerome D. Simon's curator insight,
January 16, 2:01 PM
Le web to store, du Gros Bon Sens je vous dis ! 
Jean Luc Boulin's curator insight,
January 17, 2:51 AM
La pratique des consommateurs se connectant avant d'alelr en magasin conduit au "web to store" : préparer sa visite sur le net avant de venir en boutique. Une technique à adapter à l'office de tourisme? Pour par exemple, prendre un rendez-vous avec un conseiller en séjour sur le web avant de venir à l'office de tourisme. Delete the scoop?
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It likely won't surprise you to read that nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during... Delete the scoop?
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Lots of things are shifting in the social space for brands this year - one of the most important being a heightened (and long overdue) focus on analytics. Delete the scoop?
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it. Via Robin Good 
Robin Good's curator insight,
January 13, 6:15 AM
Velocity Partners, a B2B content marketing agency in the UK, has published a wonderful and engaging presentation focusing on the upcoming deluge of crappy content. In a sea of crappy content, how are you going to avoid that your own content gets lost and confused with the rest of the crap? "All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning). It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material." Source: http://www.velocitypartners.co.uk/featured-post/crap-the-biggest-threat-to-b2b-content-marketing/ Good ideas. Great presentation. 8/10 Original slide deck: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge 
Herve Peitrequin's curator insight,
January 22, 7:13 AM
So much talk about content these days and so much content being produced. How to stand out of the crowd as a brand. Good presentation. Delete the scoop?
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Amis lecteurs, tous mes voeux de bonheur pour 2013 ! Pour commencer l'année, un premier billet sur les nouveaux métiers de la Communication. Via Rémi Brossard Delete the scoop?
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While just 16% of Americans use Twitter, more than half of all journalists take part in the 140 character ecosystem. Via Rémi Brossard Delete the scoop?
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