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Report: Klout doesn't measure what it claims

Report: Klout doesn't measure what it claims | Everything about PR | Scoop.it
Are you sitting down? All right, here goes: Your Klout score isn't a measure of your social media success.
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Everything about PR
Press Relations, Online PR, PR, Relations médias
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | Everything about PR | Scoop.it
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
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Your Company Is Socially Engaged, But Do Your Employees Even Know?

Your Company Is Socially Engaged, But Do Your Employees Even Know? | Everything about PR | Scoop.it
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work.
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Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations

Pinterest Goes Beyond Digital Scrapbooking to Enabling Aspirations | Everything about PR | Scoop.it
Pinterest has become a social media darling of late, with a host of new features and a $5 billion valuation. For a long time though, the startup was dismissed as a digital scrapbook.
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The Internet of Things Has a Communication Problem

The Internet of Things Has a Communication Problem | Everything about PR | Scoop.it
From the family friendly robot to Nest, the Internet of Things essentially uses Internet technology to connect mundane home items to the cloud. Nest and others also hope to create a set of standards for the Internet of Things.
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Introducing Facebook Mentions: A New App for Public Figures | Facebook Newsroom

Introducing Facebook Mentions: A New App for Public Figures | Facebook Newsroom | Everything about PR | Scoop.it
Today, we're introducing Facebook Mentions, a new app that makes it easy for public figures to talk with their fans and each other on the go.

Via GrupoNeo
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Communication, RP : les nouvelles règles du jeu...

Communication, RP : les nouvelles règles du jeu... | Everything about PR | Scoop.it
Compte rendu des échanges avec communicants et influenceurs sur l'évolution et l'avenir des RP (RT @vperquia: Communication, RP : les nouvelles règles du jeu #NewPR http://t.co/gaWNDQS5lE ...
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Social media management in 34 minutes a day (or less)

Social media management in 34 minutes a day (or less) | Everything about PR | Scoop.it
Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.
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Conferences Have Gone Social, Have You?

Conferences Have Gone Social, Have You? | Everything about PR | Scoop.it
Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories.
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Three Years of Google+: Deep Integration and SEO Signal Boosting [Infographic]

Three Years of Google+: Deep Integration and SEO Signal Boosting [Infographic] | Everything about PR | Scoop.it
Facebook turned 10 in February, Twitter turned eight in May, and on June 28th Google+ celebrates three years.
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DialogFeed : un social wall pour mettre en avant les publications sociales de votre communauté

DialogFeed : un social wall pour mettre en avant les publications sociales de votre communauté | Everything about PR | Scoop.it
Le mois dernier, sur le blog de la Team Digitale, je listais les bonnes pratiques en matière d’intégration des réseaux sociaux à un évènement.
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The end of the press release?

The end of the press release? | Everything about PR | Scoop.it
Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists,
the press release was essential.
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Culture Change and Engaged Employees

How two different approaches to thinking about digital transformation result in the same exhortation to focus on organizational culture change. And how organizational collaboration (social) is critical in this change process.
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Pourquoi certains contenus font-ils le buzz ? Les facteurs de viralisation

Pourquoi certains contenus font-ils le buzz ? Les facteurs de viralisation | Everything about PR | Scoop.it
C’est une question que tout le monde se pose mais dont personne n’a une réponse précise : pourquoi certains contenus font le buzz alors que d’autres mordent la poussière (virtuelle) ?
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Libération va supprimer 93 postes sur les 250 salariés

Libération va supprimer 93 postes sur les 250 salariés | Everything about PR | Scoop.it

Le plan d'économies présenté par la direction est très dur. Les salariés sont sous le choc.


Via Rémi Brossard
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Le Reach sur Twitter : un indicateur d’audience pertinent ?

Le Reach sur Twitter : un indicateur d’audience pertinent ? | Everything about PR | Scoop.it
D’après un document transmis aux autorités boursières par le site de micro-blogging lui-même, Twitter disposerait de 23 millions de comptes actifs alimentés par des « bots » c’est à dire, des comptes utilisateurs pilotés sans aucune action...
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How to Structure a Global Social Media Campaign

How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.
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Twitter Improves Privacy and Consistency of Direct Messages

Twitter Improves Privacy and Consistency of Direct Messages | Everything about PR | Scoop.it
Twitter announced recently that users will be able to delete direct messages (DMs) — private messages between users who follow each other — more consistently on both mobile and the Web.
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SEO recruiters look for journalists as Google gets fussier

SEO recruiters look for journalists as Google gets fussier | Everything about PR | Scoop.it
Searches for ‘content marketing’ according to Google Trends.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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Grow Your Business With Pinterest

Grow Your Business With Pinterest | Everything about PR | Scoop.it

If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social media presence as well as help with your companies SEO. So if you’re already signed up, then let’s explore how you can earn 100 new followers on Pinterest in a day.

 


Via Kamal Bennani
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Why Google Places is Now Google My Business

Why Google Places is Now Google My Business | Everything about PR | Scoop.it
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high...
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How fake Twitter followers can damage your brand

How fake Twitter followers can damage your brand | Everything about PR | Scoop.it
Didn’t we learn anything from Manti Te’o?
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7 news trends and their effect on PR

7 news trends and their effect on PR | Everything about PR | Scoop.it
If your job is to communicate with journalists, your duties are becoming more complicated because of these disturbing news media trends:
Trend No.
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How to Switch Off Social Media

How to Switch Off Social Media | Everything about PR | Scoop.it
I had an interesting conversation with a very well know magazine this week. They asked me; “How can people switch off the noise in social media?”.
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The Next Digital Generation [Infographic]

The Next Digital Generation [Infographic] | Everything about PR | Scoop.it
A new generation is on the rise: the digital generation, born into a digital world. How are they interacting with technology?
Fifty-one percent of households with a 3- to 15-year-old have a tablet.
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A Search Engine Optimization Strategy for Content Marketing Success

A Search Engine Optimization Strategy for Content Marketing Success | Everything about PR | Scoop.it
Search Engine Optimization (or simply SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
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