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Everything about PR
Press Relations, Online PR, PR, Relations médias
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La nouvelle que toutes les start up de France attendaient

La nouvelle que toutes les start up de France attendaient | Everything about PR | Scoop.it
Le baromètre des investissements des business angels français, ceux qui financent les start up, a enregistré une croissance spectaculaire sur les six premiers mois de l’année. Jamais depuis 5 ans, les créateurs d'entreprises innovantes n'avaient levé autant d'argent.

Via Thierry Curty
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Thierry Curty's curator insight, August 26, 3:33 AM

Et le "autant" en question est tout bonnement LAMENTABLE.


16 millions pour 38 start ups, soit à peine plus de 400k par entreprise, le prix d'un salon de coiffure, c'est juste ridicule. Et c'est là que nous trouvons l'origine de notre problème à lutter contre les américains. 


400k alors que si on veut développer le Google français il faudrait 2 milliards? C'est franchement RISIBLE. 


C'est simple, une start up française se paie deux ou trois informaticiens géniaux et un bon ingénieur, pendant que les américains, pour nous bouffer, embauchent les 2000 plus grands génies mondiaux du secteur concerné? 


Mais nom de dieu, vous voulez régater comment? Les champions, il faut les FINANCER!


On est des peigne-culs, des petits joueurs, des branleurs de maternelle. En plus les conditions des business angels français sont difficilement acceptables, proches de l'usure... en plus d'être difficilement accessibles!


Les business angels du Réseau Entreprendre proche de chez moi ont pour exigence d'accès d'avoir 15k de fonds propres et avoir obtenu un prêt bancaire. 


Ces gens se foutent tout bonnement de la gueule du monde. Quand j'aurai respecté leurs conditions, je ne pense pas faire appel à eux, je n'ai pas confiance en des fumistes pareils.

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Instagram to Generate $2.81 billion, 10% of Facebook’s Overall Ad Revenue, by 2017

Instagram to Generate $2.81 billion, 10% of Facebook’s Overall Ad Revenue, by 2017 | Everything about PR | Scoop.it
Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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Advanced Local SEO Competition Analysis

Advanced Local SEO Competition Analysis | Everything about PR | Scoop.it

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.


Via Kamal Bennani
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Pinterest Announces Buyable Pins for iPhone, iPad

Pinterest Announces Buyable Pins for iPhone, iPad | Everything about PR | Scoop.it
Buyable Pins are coming to iPhone and iPad later this month. Rollouts for Android and desktop are planned in the future, but with no timetable yet.

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Infographie : la recherche d’infos sur le web, selon les journalistes

Infographie : la recherche d’infos sur le web, selon les journalistes | Everything about PR | Scoop.it

54% des journalistes (permanents + pigistes) passent entre 2 et 4 heures par jour à rechercher des informations sur le web, selon une étude menée par ResponseSource, service gratuit permettant aux journalistes de contacter les attachés de presse d’un secteur choisi.


Via Rémi Brossard
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The Key to Digital Success? Discipline

The Key to Digital Success? Discipline | Everything about PR | Scoop.it

Here are some of the primary ways in which discipline is required to achieve digital success.

 


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, May 4, 7:33 AM

What is your goal for the week? Is it to plow through your mountain of emails from the weekend? Is it to schedule a meeting with a potential client? Great....what about your #digital marketing success? All great questions but which one will you do first? Early Monday mornings are the best times to set your strategy in place for the rest of the week but more importantly for the rest of the month! To your Marketing Success...

Mark T. Armstrong's curator insight, May 4, 2:07 PM

Discipline is always the foundation 

Rosemary Burnett's curator insight, May 4, 11:20 PM

Some solid advice from Courtney Hunt on building your social media and content marketing strategy and team.  RB


Visit Sitecontent4u.com today!

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Top Analytical Tools to Monitor Social Media Popularity

Top Analytical Tools to Monitor Social Media Popularity | Everything about PR | Scoop.it

Following are some of the leading analytical tools that maximize the values of your social media efforts.

 


Via Kamal Bennani
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Marco Favero's curator insight, April 28, 3:26 PM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, May 4, 7:57 AM

 

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9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO

9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO | Everything about PR | Scoop.it
Columnist Chris Silver Smith discusses how to highlight the positive and better hide the negative to improve how you look online -- without breaking the bank.

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Level343's curator insight, March 26, 10:25 AM

The Online Reputation Management (“ORM”) sector has been estimated to be a $5 billion industry, handling the development, monitoring and repair of the online identities of individuals and brands. While this is a robust industry, you don’t have to break the bank to correct a reputation situation for yourself or a business. It can even be a DIY project — it isn’t rocket science!

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Articles hébergés directement sur Facebook: les sites d’informations en danger de mort ?

Articles hébergés directement sur Facebook: les sites d’informations en danger de mort ? | Everything about PR | Scoop.it
Le réseau social serait en train de discuter avec des grands sites d’information américains (The New York Times, Buzzfeed) dans le but d’intégrer leurs articles directement sur Facebook. Cela signifierait une grande perte de trafic pour les médias, à qui le réseau social n’offre pour l’instant que peu de contreparties.

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Rescooped by Gaëlle Delehelle-Tapissier from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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A classic: the periodic table of SEO success factors


Via Paolo Margari
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The Most Effective Way To Focus Your Content

The Most Effective Way To Focus Your Content | Everything about PR | Scoop.it

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact.


Via Kamal Bennani
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Marco Favero's curator insight, January 4, 8:43 AM

aggiungi la tua intuizione ...

Pamphyl Kapaya Pambi's curator insight, January 6, 4:08 PM

Focus your content effectively: Here is How

Rescooped by Gaëlle Delehelle-Tapissier from Le Monde en Chantier
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French Tech : les start-up françaises en force au CES 2015 à Las Vegas

French Tech : les start-up françaises en force au CES 2015 à Las Vegas | Everything about PR | Scoop.it
La grand-messe annuelle de la high tech, le fameux Consumer Electronique Show, commence ce lundi 5 janvier à Las Vegas. Les Français sont venus en force pour convaincre les investisseurs.

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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Everything about PR | Scoop.it
Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business?
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5 must-haves for a PR survival kit

5 must-haves for a PR survival kit | Everything about PR | Scoop.it
Public relations disasters can affect businesses of all shapes and sizes.
Whether you work for a Fortune 500 company, a startup, a nonprofit organization or
even a church, no one is immune to a PR crisis.
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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Everything about PR | Scoop.it

Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide.


Via Kamal Bennani
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Joseph Lanfranchi's curator insight, July 21, 8:57 AM

Great guide to be more productive !

Rescooped by Gaëlle Delehelle-Tapissier from SEO and Social Media Marketing
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Here’s Proof that Video is Good for SEO

Here’s Proof that Video is Good for SEO | Everything about PR | Scoop.it

Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.

 

If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.


Read more: 

http://www.business2community.com/seo/heres-proof-video-good-seo-01248598


Via Antonino Militello
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CIM Academy's curator insight, June 16, 4:34 AM

Research has revealed that embedded video is good for SEO.

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Les liens, c’est fini. Ces trois alternatives ont amélioré l’expérience de nos lecteurs.

Les liens, c’est fini. Ces trois alternatives ont amélioré l’expérience de nos lecteurs. | Everything about PR | Scoop.it

Chez De Correspondent, une plate-forme hollandaise de journalisme qui compte 30 000 abonnés (60 p/an), nous voulons absolument fournir des clés de lecture de l’actualité de manière réfléchie et en profondeur. Cela demande des efforts, à la fois de la part de nos écrivains et de nos lecteurs. Parce que, après des années et des années de matraquage de contenu de plus en plus “facile”, comment pousser les lecteurs à prendre à nouveau le temps de commencer à lire des publications en ligne plus longues ?

 

Un des phénomènes les plus dérangeants pendant la lecture, ce sont les liens. Ils nous renvoient toujours vers des endroits probablement intéressants, mais nous forcent à prendre une décision : cliquer ou ne pas cliquer.


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Creating An Internal Culture Of Content

Creating An Internal Culture Of Content | Everything about PR | Scoop.it
There is a saying in digital marketing world by a great person (Bill Gates) “Content is King”. Since then it is something that every single marketer has quoted sometime in his/her career. Every one now knows that how important content is. But it is not of any use if it can’t reach to the people and to do so you have to create knowledge sharing environment around yourself.

Via Manish Dhane
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The Ultimate Online Editing and Proofreading Checklist

The Ultimate Online Editing and Proofreading Checklist | Everything about PR | Scoop.it
Before publishing, be sure to clean up your content with this thorough proofreading and editing checklist.

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Comment organiser un calendrier de contenu pour les RP ?

Comment organiser un calendrier de contenu pour les RP ? | Everything about PR | Scoop.it
Le calendrier éditorial n'est pas réservé uniquement aux journalistes. L'utiliser dans votre stratégie RP peut s'avérer très efficace !

Via Rémi Brossard
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89 Percent Of Companies Using Content Marketing Say It Works [Survey]

89 Percent Of Companies Using Content Marketing Say It Works [Survey] | Everything about PR | Scoop.it
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.
The post 89 Percent Of Companies Using Content Marketing Say It Works [Survey] appeared first on Marketing Land.

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What to Look for from Facebook Ads in 2015

What to Look for from Facebook Ads in 2015 | Everything about PR | Scoop.it
PinterestFacebook It’s clearer than ever that the future of Facebook ads is about getting hard ROI from the News Feed - and the News Feed...

Via Manish Dhane
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9 Tried-And-Tested SEO Strategies For 2015

9 Tried-And-Tested SEO Strategies For 2015 | Everything about PR | Scoop.it

Here's a list of nine things you can start implementing today that will increase your traffic, leads, and conversions, as well as enhance your online reputation.


Read More: http://www.business2community.com/seo/9-tried-tested-seo-strategies-2015-01151972


Via Antonino Militello
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Marco Favero's curator insight, February 17, 6:16 AM

aggiungi la tua intuizione ...

iWebContact's curator insight, February 17, 8:33 AM
Take your business to the next level in 2015
Nedko Aldev's curator insight, March 16, 9:22 AM

 

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Practical Tips for Web and Mobile Usability Tests

Practical Tips for Web and Mobile Usability Tests | Everything about PR | Scoop.it

In this piece, we want to narrow our focus to best understand how the fundamental differences between how Web and mobile are used require different tactics.


Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 4:07 PM

Great share

by Easy Marketing and Advertising

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Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter

Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter | Everything about PR | Scoop.it
That’s the line that jumped out at us from this weekend New York Times profile of the network, though it should come with a qualifier: it applies to publications like Self, Better Homes and Gardens and other lifestyle pubs that also drive a lot of...
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