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Everything about PR
Press Relations, Online PR, PR, Relations médias
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Scooped by Gaëlle Delehelle-Tapissier
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Google Considers Rewarding Websites that Use Encryption

Google Considers Rewarding Websites that Use Encryption | Everything about PR | Scoop.it
Following its use of encryption in search and Gmail to counter Internet censorship and NSA snooping, Google recently stepped up its encryption efforts in China to counter the censorship system known as the Great Firewall.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media and Internet Marketing
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Brands, Meet Your Customer Of 2015

Brands, Meet Your Customer Of 2015 | Everything about PR | Scoop.it
Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Via Manish Dhane
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Athena Catedral's curator insight, April 15, 11:46 PM

Because you won't win them over if you don't know them. Get to know the customer of the future... 

Rescooped by Gaëlle Delehelle-Tapissier from La Lorgnette
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Les RP, ce n’est pas ce que vous croyez

Les RP, ce n’est pas ce que vous croyez | Everything about PR | Scoop.it

Cette semaine, une passe d’armes particulièrement intéressante entre la journaliste auteur d’un article polémique sur les RP dans le FT et Chris Graves, CEO monde d’Ogilvy Public Relations dont je dirige le bureau français, ont fini de me décider à revenir sur un sujet qui me tient particulièrement à coeur. Et de tenter d’expliquer pourquoi je pense que le fondement des RP se situe chaque jour un peu plus loin de la perception brouillée de la discipline sur le marché.


Via Rémi Brossard
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Successful and Unsuccessful: What’s the Difference in PR?

Successful and Unsuccessful: What’s the Difference in PR? | Everything about PR | Scoop.it
I’m a fan of LinkedIn. In fact, “slightly addicted” has been a description hurled in my direction. One day, I was perusing everyone’s fine work when I ran into a nugget from Dave Kerpen, author and chief executive of Likeable Local.
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Developing a Winning Social Media Optimization Strategy

Developing a Winning Social Media Optimization Strategy | Everything about PR | Scoop.it
The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for.
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Rescooped by Gaëlle Delehelle-Tapissier from Social Media, SEO, Mobile, Digital Marketing
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The 15-Minute Social Media Audit Everyone Can Do

The 15-Minute Social Media Audit Everyone Can Do | Everything about PR | Scoop.it

Don’t let the word “audit” get in the way of checking in regularly with your social profiles. It’s easier and more helpful than you think.


Via Kamal Bennani
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Rescooped by Gaëlle Delehelle-Tapissier from Media Relations
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Content We Love: Amplifying Owned Content

Content We Love: Amplifying Owned Content | Everything about PR | Scoop.it
Today’s buying journey is heavily dependent on discoverability, peer or influencer recommendations, and trust. Attempting to promote the content you’ve worked hard to create by relying solely on ow...

Via Kathryn Lima
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Kathryn Lima's curator insight, March 28, 9:32 AM

Press release still most effective source of company generated news.

Rescooped by Gaëlle Delehelle-Tapissier from Animer une communauté Facebook
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Organiser un jeu-concours Facebook en 2014 : réglementation, objectifs et bonnes pratiques

Organiser un jeu-concours Facebook en 2014 : réglementation, objectifs et bonnes pratiques | Everything about PR | Scoop.it

Dans cet article, je vous propose d’aborder tous les aspects de l’organisation d’un jeu-concours, du respect de la réglementation jusqu’au choix de la mécanique du jeu et des différentes solutions possibles. Je vous invite à découvrir ce petit guide pratique, et à partager vos idées dans les commentaires.


Via Mathieu Bruc
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Mathieu Bruc's curator insight, March 31, 12:23 AM

Les règles sur les jeux concours changent en permanence. Cet article est un bon résumé des règles en cours, sans oublier l'indispensable dépôt du règlement chez un huissier.

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Is AirBnB the Next Powerhouse Travel Brand?

Is AirBnB the Next Powerhouse Travel Brand? | Everything about PR | Scoop.it
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
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Rescooped by Gaëlle Delehelle-Tapissier from European & French IT world seen from PR side
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Internet : le coup de gueule du patron de Facebook contre Obama

Internet : le coup de gueule du patron de Facebook contre Obama | Everything about PR | Scoop.it
Dans un message publié sur sa page Facebook personnelle, Mark Zuckerberg affirme que le gouvernement américain est une «menace» pour Internet et n'en fait pas assez pour rassurer le public.

Via GAGparis
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GAGparis's curator insight, March 14, 5:37 AM

La citation du jour: "quand l’hôpital se fou de la charité"... 

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How to keep your PR pitch from ending up in the trash

How to keep your PR pitch from ending up in the trash | Everything about PR | Scoop.it
Even in a quickly changing landscape, the good old-fashioned PR pitch remains one of the best ways to get a reporter’s attention. They don’t always succeed, though, and sometimes they end up in the trash.
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Rescooped by Gaëlle Delehelle-Tapissier from SEO and Social Media Marketing
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Cycle of Social And SEO

Cycle of Social And SEO | Everything about PR | Scoop.it

"Content + Smart SEO + Social Media is what it takes today to leverage the web for business purposes. And what never ceases to amaze me is how often we find these things siloed within an organization – no matter the size. 

 

I had lunch yesterday with someone who has one team doing his SEO work, one team doing his content development for a corporate blog and one team doing social media community management. 

 

And they are not connected – in any way". 

 

Read more at: http://www.business2community.com/seo/social-media-critical-component-seo-0818954#!AZRLG


Via Antonino Militello
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Pravin Nagawade's curator insight, March 23, 11:45 PM

http://www.atsgreens.com

interestingweb's curator insight, March 24, 10:00 PM

Simplified version of what search engine optimization is, great information for beginners

Paul Dixon's curator insight, March 25, 10:11 AM

Perhaps social media isn't your favorite subject but here 's some compelling evidence.

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Do You Have Permission to Use That Image?

Do You Have Permission to Use That Image? | Everything about PR | Scoop.it
Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer’s actual permission.
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Calling a journalist? Avoid making crucial mistakes

Calling a journalist? Avoid making crucial mistakes | Everything about PR | Scoop.it
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.

Via Rémi Brossard
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3 Reasons LinkedIn Endorsements Suck

3 Reasons LinkedIn Endorsements Suck | Everything about PR | Scoop.it
I’d like to start with the caveat that I think LinkedIn is amazing. I’m not here to Linkedin bash. In fact, I think I’m doing the opposite.
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Some tips for surviving your first hours in The Elder Scrolls Online

Some tips for surviving your first hours in The Elder Scrolls Online | Everything about PR | Scoop.it
A guide to help you survive your first hours in ZeniMax Online Studios' massively multiplayer take on Tamriel, The Elder Scrolls Online.
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Rescooped by Gaëlle Delehelle-Tapissier from La Lorgnette
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Comment la presse télé se met à l'heure du numérique

Comment la presse télé se met à l'heure du numérique | Everything about PR | Scoop.it

Avec l'émergence d'une nouvelle concurrence et le développement du second écran, les titres du secteur doivent s'adapter, à l'image de ceux qui ont déjà su gérer le virage numérique.


L'objectif : intégrer les innovations sans se laisser distancer par les acteurs venus du Web.


Via Rémi Brossard
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Categorynet.com's curator insight, April 4, 12:32 AM

Abonnez-vous gratuitement à la newsletter de Categorynet.com, cliquez ici : http://goo.gl/W1MqqM

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60+ Content and Branding Strategies for Google+ [Infographic]

60+ Content and Branding Strategies for Google+ [Infographic] | Everything about PR | Scoop.it
Did you know that how-to content with multiple links receives higher engagement by way of comments and shares on Google+?
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How Content Curation Keeps You Visible and Valuable to Your Network

How Content Curation Keeps You Visible and Valuable to Your Network | Everything about PR | Scoop.it
There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you.
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New digital tools every journalist should try

New digital tools every journalist should try | Everything about PR | Scoop.it

When Charlie Beckett asked me to join the Polis journalism conference this week at the London School of Economics and Political Science, he showed the depth of his university by asking a surprisingly practical journalism question for a school ranked No. 2 in the world in the research-laden “communication and media studies” field. 

 

Beckett wanted to know about the newest digital tools journalists are using to do accountability journalism (which some of us still call watchdog journalism).

 


Via Rémi Brossard
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LES MARQUES FACE A DE NOUVEAUX DEFIS DE CONTENU

 
Conséquence du web social, les marques n’ont jamais autant cherché à être uniques. Elles mettent désormais l’accent sur un contenu exclusif, bien sûr pour se différencier, mais surtout pour dominer les résultats des moteurs de recherche.
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5 Things You Need to Know Before Advertising on Facebook

5 Things You Need to Know Before Advertising on Facebook | Everything about PR | Scoop.it
Advertising on social media has been frowned upon in the past but things have changed.
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UK PR Pros Aren’t Too Satisfied with Their Jobs

UK PR Pros Aren’t Too Satisfied with Their Jobs | Everything about PR | Scoop.it
We know that PR executive and event planner always score near the top of the annual “world’s most stressful jobs” list, but all that career anxiety isn’t leading to job satisfaction—at least not in the United Kingdom.
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10 Years in Social Media [INFOGRAPHIC]

10 Years in Social Media [INFOGRAPHIC] | Everything about PR | Scoop.it
A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves.
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7 PR tools your agency can start using today

7 PR tools your agency can start using today | Everything about PR | Scoop.it
PR agencies are often looking for new tools to help them work better, smarter, and faster. Many of them are already using tools including Cision, Google Alerts, Hootsuite, Evernote, and Google Docs.
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