"The old SEO strategy for link building was largely contingent on links located in webpages that people do not visit or even know existed.
In contrast, social media provides dynamism and real-time change through a vast world of social activities and interactions that encourages page administrators to continue updating their content, not just social media accounts that rarely receive updates or publish posts.
Social Media pushes you to always be socially active, so it is the quickest route to build online presence because most of the connected world is on its bandwagon"
What, you can’t type a simple “No, thank you?” The top item on our recent guest listicle “5 Things PR Does That Piss off the Media” was “send too many press releases.” OK, but are we really the bad guys here?
Target has redesigned its website just in time for the holiday season, and to quote Marty Huggins, “It’s a mess.” It’s cluttered, there are drop shadows (a web design taboo) and it just. Looks. Bad. (There’s an overreliance on copy.
Agreeing to an interview with a reporter can be terrifying. Making casual conversation is one thing, but making casual conversation with someone who’ll write down everything you say and publish it? If your first thought is, “Yikes!
Are PR pros disrespecting their audiences? Or are PR pros being disrespected by all the suggestions that they don’t understand modern audiences? A recent Forbes article from Chris Perry poses the question of whether we’re disrespecting the crowd.
Time spent crafting perfect content for several mediums: multiple hours every day. Time spent devising strategies for social media channels: multiple hours every day. Time spent honing your brand’s presence and voice: multiple hours every day.
A long time ago in a flackdom not too far away lived a gaggle of PR professionals that were under the impression the only way they could quantify what they did for a living was through an obscure metric known as Advertising Value Equivalency (AVE).
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant...
The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, etc.
Est-il acceptable aux yeux de Google si je copie juste une petit extrait de contenus appartenant à différentes sites web pour créer mon propre article. En citant bien sûr les différentes sources avec leurs URL ?
Are you looking for creative ways to bring people to your Facebook page? Does your business use Facebook to connect with people? Used the right way, Facebook apps can help you boost engagement and visibility by repeatedly drawing fans to your page.
Aujourd’hui, nous allons découvrir quelques statistiques intéressantes concernant Facebook issues d’une infographie qui ne l’est pas moins. Mais attention, arrêtez-vous si vous êtes en train de faire autre chose que de lire cet article !