Everything about App Marketing
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Everything about App Marketing
All the latest news on online marketing, SEO tips and App updates on leading smartphones and apps
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The SWOT Analysis of App Marketing

The SWOT Analysis of App Marketing | Everything about App Marketing | Scoop.it

Firstly let’s see what does SWOT analysis mean in real time? A SWOT (Strength, Weakness, Opportunity and Threat) analysis is frequently used in all kinds of marketing, not just software or any other product/service. A SWOT analysis gives companies a complete view of their product and how it’s positioned in the market. This will also help you hone your marketing efforts and spend your limited marketing funds in the best possible areas for maximum sales impact.

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The App Pricing Analysis

The App Pricing Analysis | Everything about App Marketing | Scoop.it

Although one might think it’s a little over the top to do a pricing analysis for an iPhone/iPad app, these skills will surely come in handy as you start building your own brand and apps. Many developers just think of an idea for an app and set out to develop it or contract with someone to develop it without thinking through what it might cost them. So pricing analysis should be done prior to developing your app.

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The App Marketing Pre-Requisites

The App Marketing Pre-Requisites | Everything about App Marketing | Scoop.it

The biggest challenge faced by most of the app developers is figuring out the best marketing strategy, tools and techniques to successfully sell their iPhone/iPad apps on the Appstore. The app might have gained moderate sales success, but you are looking for opportunities like what else you can do from a marketing standpoint to influence even more downloads.

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Ways to Successfully Implement App Marketing Activity

Ways to Successfully Implement App Marketing Activity | Everything about App Marketing | Scoop.it

Measure your app sales prior to your campaign and then after the campaign has been implemented. Be sure to give the campaign sufficient time to achieve the desired outcome.

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Social Bookmarking – An Efficient Web Promotion Approach...

Social Bookmarking – An Efficient Web Promotion Approach... | Everything about App Marketing | Scoop.it

Social Bookmarking is a way of storing, organizing, allocating and searching bookmarks of web pages. The instant benefit of this is that we can access our bookmarked sites from any PC and even your smartphone. This approach helps you drive free, targeted traffic to your website. Even the best looking website is worth nothing if it gets no visitors. Social bookmarking is an alternate for those webmasters who cannot afford using Google adwords and other paid web services available online.

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Marketing Plan: The Significance

Marketing Plan: The Significance | Everything about App Marketing | Scoop.it

Some app developers till today who are not as familiar with marketing, may ask why spend time on developing a marketing plan. The very thought of creating a plan conjures up ideas that a marketing plan will be huge, risky and time consuming. It is obviously, where there is no pain, there is no gain. A marketing plan needs to be long enough to define a strategy and the components that will give your app a good chance of success in sales.

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Social Media Marketing: 5 Keys to promote your brand...

Social Media Marketing: 5 Keys to promote your brand... | Everything about App Marketing | Scoop.it

Understanding how people discover, assume and correspond is the key to create successful marketing through social media.

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The Other Phase of Social Media Marketing

The Other Phase of Social Media Marketing | Everything about App Marketing | Scoop.it

If you are into Internet marketing, then you will know the significance of information gathering especially if you are just starting out spending time, funds and resources in social media. This phase of social media marketing is quite crucial and it’s time to have a look at some attention-grabbing facts for a peak behind the social media curtains.

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Windows 7 Repair Software

Windows 7 Repair Software | Everything about App Marketing | Scoop.it
Windows 7 TuneUp suite protects your computer from system crashes, repairs and maintains your PC health, removes unneeded Internet clutter, regains valuable disk space, cleans your registry and tweak windows to perform better.
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Facebook: To-Do List – Part 2

Facebook: To-Do List – Part 2 | Everything about App Marketing | Scoop.it

You should expect to go through a few rounds of the entire process before you figure out the sweet spot where customers respond to your efforts. Now that you know the basic requirements for a Facebook marketing campaign, it’s time to make your plan consumable in your business and get started.

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Identifying your competition while developing Apps...

Identifying your competition while developing Apps... | Everything about App Marketing | Scoop.it

A good competitive study varies according to the industry you’re in and you’re precise promotional plan and situation. There are two types of competitors: direct and indirect. A direct competitor could be considered anyone who offers the exact app that you provide to the same target audience. An indirect competitor is one who offers a similar app but targets a different audience. So, while developing apps also you have to look out for certain things to make your stand.

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Significance of Article Marketing and Video Marketing

Significance of Article Marketing and Video Marketing | Everything about App Marketing | Scoop.it

Every day we come across various techniques to promote our product/service. Experts talk about Email Marketing, Traffic generation, Keywords, Blogs, Social Media etc to gain success. But have you ever thought apart from the regular marketing activities, what else can be done to get recognition and popularity. No right, so today let’s share few guidelines on Article and Video Marketing.

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iPhone and iPad App/Game Developers - Who are your Competitors?

iPhone and iPad App/Game Developers - Who are your Competitors? | Everything about App Marketing | Scoop.it

Competition in any business can be defined as “the attempt of two or more parties acting in parallel to secure the big business by offering the flattering terms”. Competition gives consumers greater selection and better products at better prices. It is important to understand that competition should not be viewed as a bad thing. Competition always establishes a market and drives interest around your product/service/app. The same holds true for apps on the Appstore.

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The App Market Segmentation – Market Analysis vs. Consumer Analysis

The App Market Segmentation – Market Analysis vs. Consumer Analysis | Everything about App Marketing | Scoop.it

After setting the goals and objectives of app marketing, it’s time for you to create sections for market analysis and consumer analysis. This is where you spend time identifying your market, your competitors and the chances for gaining success. This will help you evaluate from a more analytical perspective on how successful your app might be.

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App Marketing Campaign Goals – What Results you want to Achieve?

App Marketing Campaign Goals – What Results you want to Achieve? | Everything about App Marketing | Scoop.it

Before launching an app, it is important to determine the overall goals for each iPhone/iPad marketing campaign. Plan and implement the goals in such a way that you can measure it and have some measure of success.

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Measuring and Tracking App Marketing Results

Measuring and Tracking App Marketing Results | Everything about App Marketing | Scoop.it

One of the most important tasks is tracking the successes and failure for each marketing initiative, campaign and many more. The more you try reaching out to audience, the better you will understand the effective ways to promote your apps.

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Emerging Trends - Enterprise Mobile Applications

Emerging Trends - Enterprise Mobile Applications | Everything about App Marketing | Scoop.it

Your work PC (even your laptop) is not irrelevant yet, but it will be soon. Sales of internet connected mobile devices like smart phones, tablets and even e-readers have surpassed the sales of laptop, notebooks and desktops. By 2015, the worldwide mobile app market is going to quadruple from about $7 billion to about $25 billion. Mobile applications for enterprise (both native and web applications specific for mobile) are the future. That’s the way employees are going to interact with your company and your customers.

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The Consequence of iPhone/iPad App Pricing

The Consequence of iPhone/iPad App Pricing | Everything about App Marketing | Scoop.it

App pricing plays an important part; pricing is a challenge especially with iPhone/iPad applications because Appstore is relatively gaining popularity among many users across the globe. Whenever there is a new market/platform to showcase your product/service, it normally takes some time before the market achieves a sense of stability.

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Promotional Marketing for iPhone/iPad Apps...

Promotional Marketing for iPhone/iPad Apps... | Everything about App Marketing | Scoop.it

Promotions, in general provide a marketing strategy to help customers make a buying decision. You as a developer or marketer can create various incentives to move someone to make an app purchase, including contests, half-off sales and free downloads.

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How Content Marketing can get you more Traffic and Customers

How Content Marketing can get you more Traffic and Customers | Everything about App Marketing | Scoop.it

Content is vital in today’s marketing world. With ever increasing competition in and around, you have must be capable of differentiating your product from your competitors by creating unique, keyword rich content.

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iPhone/iPad Analytics - Usage and Impact

iPhone/iPad Analytics - Usage and Impact | Everything about App Marketing | Scoop.it

“Analytics”, this word does have significance in the marketing world. Don’t let the word “Analytics” scare you off. From the marketing perspective, being able to gather information about how the buyers are using your apps is extremely helpful in making adjustments to your marketing plan. Online marketing is a dynamic activity and you will that some strategies work better to market your app than others.

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Facebook: A Platform Marketers Cannot Ignore

Facebook: A Platform Marketers Cannot Ignore | Everything about App Marketing | Scoop.it

Social media is the next big thing in marketing, but it’s even better when impact can be shown, not just with strong opinions but with numbers to demonstrate successes in customer engagement, satisfaction, increased page views and even return on investment.

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Facebook: To-Do List – Part 1

Facebook: To-Do List – Part 1 | Everything about App Marketing | Scoop.it

The first thing to observe is that the choice to create a campaign that kicks off a work process that is iterative. Once started, at each stage of the process, we should have the next step in the back of our mind. It’s very rare that  one of the steps takes a significant amount of effort, but the aggregate can get time-consuming. This can happen especially while running or managing multiple campaigns or while taking advantage of several social networks at the same time.

 

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The Growing Importance of Infographics...

The Growing Importance of Infographics... | Everything about App Marketing | Scoop.it

Infographics are nothing but realistic visual illustration of information, facts or knowledge. They can be used to represent intricate information clearly regarding anything. They demonstrate information that would be cumbersome in text form and act as visual shorthand for day to day concepts. In simple terms, this helps bring lacklustre concepts and complex data to life in a better and easier way.

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Things to Learn from your Competitors

Things to Learn from your Competitors | Everything about App Marketing | Scoop.it

Take a close look at every single detail be it big or small and try implementing the same. Successful developers always find ways to make their apps stand out from the crowd or in their immediate niche area.

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