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Rescooped by Lynnette Phillips from Podcasts
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Why Podcasting Is Bigger Than You Think

A Five-Minute Webinar on why podcasting is a big deal, with data from the new Share of Ear study by Edison Research.

Via Ileane Smith
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Ileane Smith's curator insight, October 9, 2014 8:55 AM

I'm a huge podcasting consumer so none of this is a surprise to me. In fact I think the numbers are actually higher. 

Lon Naylor's curator insight, October 9, 2014 12:15 PM

I'll be talking a LOT more about leveraging our screencast and PowerPoint narration content into podcasts in the next month or so!

Stay tuned...

Ramon Gomes's curator insight, November 22, 2014 5:53 PM

I really encourage anyone to constantly create podcasts!

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5 Mobile Marketing Trends to Watch

5 Mobile Marketing Trends to Watch | Every Day Book Marketing | Scoop.it
Mobile isn’t just one of the most important channels for marketers to utilize, it is THE most important channel. Here are 5 mobile marketing trends to watch
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Why Are Infographics So Darn Effective? [Infographic]

Why Are Infographics So Darn Effective? [Infographic] | Every Day Book Marketing | Scoop.it
Learn the data behind why visual content and infographics are effective -- and why brands can benefit from using infographics in their marketing.
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The A-Z Guide of Must-Read Business Books [SlideShare]

The A-Z Guide of Must-Read Business Books [SlideShare] | Every Day Book Marketing | Scoop.it
Don't let the learning stop after you leave school. Here are 26 awesome business books to check out.
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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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11 Sure-fire Tips on How to Make Sure Your Email Marketing Works

11 Sure-fire Tips on How to Make Sure Your Email Marketing Works | Every Day Book Marketing | Scoop.it
With Facebook organic reach reducing, email has become the new cool kid in the class. Here are 11 sure-fire tips on making sure your email marketing works.
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How to Create Content That Sells [SlideShare]

How to Create Content That Sells [SlideShare] | Every Day Book Marketing | Scoop.it
Learn how to create content that actually makes prospects want to buy from you.
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Rescooped by Lynnette Phillips from YouTube Tips and Tutorials
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Start Making YouTube Videos Today - YouTube

Don't put it off another day. Start Recording YouTube Videos Today. Let go of your fear of being in front of the camera. Stop making excuses, just let them g...

Via Ileane Smith
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Ileane Smith's curator insight, August 15, 2014 8:11 AM

Just a short but sweet way to offer encouragement to my fellow content creators. 

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A Simple Guide to Web Traffic Terms

A Simple Guide to Web Traffic Terms | Every Day Book Marketing | Scoop.it
Views, visits, visitors -- it's all the same, right? Not so fast, speed racer. Here's a simple guide to understanding the difference between all those similar-sounding, yet different web traffic terms.
Lynnette Phillips's insight:

These terms can get tricky especially for non-techies!

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The Marketing Strategy for Bloggers with No Money - Jeffbullas's Blog

The Marketing Strategy for Bloggers with No Money - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
So how do you muscle yourself to the front of the awareness and blogging traffic queue? Here is a marketing strategy for bloggers that have little cash.
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5 Key Viral Marketing Tactics Proven to Work - Jeffbullas's Blog

5 Key Viral Marketing Tactics Proven to Work - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
Viral marketing has been in the modern marketers lexicon for over 10 years. But have you gone viral yet? Here are 5 key viral marketing tactics proven to work
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5 Ways to Curate Content for Your Content Marketing - Jeffbullas's Blog

5 Ways to Curate Content for Your Content Marketing - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
Sharing your own content is often not sufficient. You need to provide valuable content, regardless of the source. Here are 5 cool ways to curate content
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6 Reasons People Aren't Filling Out Your Landing Page Forms

6 Reasons People Aren't Filling Out Your Landing Page Forms | Every Day Book Marketing | Scoop.it
Do you know why people won't fill out your forms? Learn why they're abandoning your landing pages.
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Rescooped by Lynnette Phillips from Social Media Bites!
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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | Every Day Book Marketing | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.

Via David Blundell
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David Blundell's curator insight, October 7, 2014 3:49 AM

For those of you that use Pinterest as part of your social media marketing you now have the option to promote pins on a Cost Per Click  basis, similar to Facebook and Google. Here's a great blog post from Cynthia Sanchez with the  complete skinny, or should be the complete Pinny? . . .

Erik Retallick's curator insight, October 9, 2014 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 2014 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own. 

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5 Brands Shaking Up Visual Content Strategy with Hyperlapse

5 Brands Shaking Up Visual Content Strategy with Hyperlapse | Every Day Book Marketing | Scoop.it
Instagram allows brands to create professional looking timelapse videos - I highlight 5 brands shaking up their visual content strategy with Hyperlapse.

Via David Blundell
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David Blundell's curator insight, October 3, 2014 2:45 AM

Since Instagram released their new timelapse video app, Hyperlapse, many brands have been experimenting with it. Donna Moritz shows some great examples here . . .

Chris Anne Raymond's curator insight, November 4, 2014 9:42 AM

What ideas can you come up with to tell a story?

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Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video

Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video | Every Day Book Marketing | Scoop.it
Learn how to use Instagram's new Hyperlapse app to jazz up your social media marketing.
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You Want More Leads - So Use These 9 Tips Now - Huffington Post

You Want More Leads - So Use These 9 Tips Now - Huffington Post | Every Day Book Marketing | Scoop.it
You Want More Leads - So Use These 9 Tips Now
Huffington Post
My company uses a very simple plugin that displays eye appealing share buttons and allows our visitors to share our content with a single click of their mouse.
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8 Clever Ways to Triple Your Content Output (and Traffic)

8 Clever Ways to Triple Your Content Output (and Traffic) | Every Day Book Marketing | Scoop.it
Want to get more bang for your content buck? Check out these creative tactics to increase your content output and distribution.
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Rescooped by Lynnette Phillips from Social Media Bites!
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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Every Day Book Marketing | Scoop.it
Here are eight ways to get a leg up on the LinkedIn competition.

Via David Blundell
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David Blundell's curator insight, August 13, 2014 2:40 AM

So you think you know all about LinkedIn? Well this post is full of extra tips and tricks you might not be aware of, particularly if you're using LI to help you get a new job. My favourite is the first one . . .

eProAgi Anderson's curator insight, August 13, 2014 9:45 AM

LinkedIn is so powerful! Most Real Pros really do not know how to leverage LinkedIn.

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50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog

50 Surprising Tips for Getting Attention in Mass Media - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
Have we been so distracted by social media that we have forgotten "the media" in our marketing? Here are some tips for getting attention in mass media
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Rescooped by Lynnette Phillips from Basic Blog Tips
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A Brief Guide to Pinterest Marketing for Your Business

A Brief Guide to Pinterest Marketing for Your Business | Every Day Book Marketing | Scoop.it

If you’re a savvy marketer and like to be on the top of things, you know that Pinterest is social media’s newer kid on the block and a rising star.

It was enough to make online authority bloggers listen up when Shareaholic shared a study claiming Pinterest brings in more traffic to websites than LinkedIn, Google+, YouTube and Redditcombined.

That is something only a heavy-hitting marketing tool can provide. The platform is the third most popular social media platform in the US in terms of traffic with a more than 10 million users in February 2012....


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6 Things to Consider When Writing Promotional Copy for Your Book by Karl Bunker — The Book Designer

6 Things to Consider When Writing Promotional Copy for Your Book by Karl Bunker — The Book Designer | Every Day Book Marketing | Scoop.it
6 Things to Consider When Writing Promotional Copy for Your Book by Karl Bunker compares promotional copy for four different genres and explains the similarities and differences.
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21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog | Every Day Book Marketing | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
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Do You Make These Online Marketing Mistakes? by Jason Kong — The Book Designer

Do You Make These Online Marketing Mistakes? by Jason Kong — The Book Designer | Every Day Book Marketing | Scoop.it
Do You Make These Online Marketing Mistakes? by Jason Kong describes online marketing mistakes self-published authors often make with their websites and social media accounts, and offers tips about how to correct these mistakes.
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