Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.
The Omnimarketing formula looks something like this.
Build a content strategy that attracts the right customer and builds trust. Test, tweak, add and subtract until you find the right customer conversion journey and experience.Work to understand everything you can about the prospects and customers your inbound approach is attracting.Get your sales teams to move deeply into social networks to understand even more about the needs and challenges of the customers your marketing is attracting.Let your salespeople start leveraging and personalizing content assets to turn up and make smart calls.Now start building a narrowly targeted advertising approach that brings even greater numbers of leads into your content or Marketing Hourglass.Continue to test, tweak and refine your outbound efforts based on actual conversations and conversions that move through your Omnimarketing approach.Re-engage your customers to measure results and enable referrals.
Kathy Fredericks's insight:
The right blend has to be there...especially when it comes to tweaking your marketing approach - inbound and outbound!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.