Ever evolving marketing technology
0 view | +0 today
Follow
 
Scooped by Kathy Fredericks
onto Ever evolving marketing technology
Scoop.it!

5 great articles you may have missed (August 5-11, 2013)

5 great articles you may have missed (August 5-11, 2013) | Ever evolving marketing technology | Scoop.it
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for August 5-11, 2013: Klout: The Online Standard of Vanity? by Brenda Somic...
Kathy Fredericks's insight:

Some great stuff here!

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Kathy Fredericks from The MarTech Digest
Scoop.it!

Why Outbound Marketing Has Never Been More Effective - Duct Tape Marketing | #TheMarketingAutomationAlert

Why Outbound Marketing Has Never Been More Effective - Duct Tape Marketing | #TheMarketingAutomationAlert | Ever evolving marketing technology | Scoop.it
Introducing Omnimarketing - As marketers and the customers they aim to attract fully embraced inbound marketing, outbound marketing became more effective.

 

Key excerpt...

 

The Omnimarketing formula looks something like this.

Build a content strategy that attracts the right customer and builds trust. Test, tweak, add and subtract until you find the right customer conversion journey and experience.Work to understand everything you can about the prospects and customers your inbound approach is attracting.Get your sales teams to move deeply into social networks to understand even more about the needs and challenges of the customers your marketing is attracting.Let your salespeople start leveraging and personalizing content assets to turn up and make smart calls.Now start building a narrowly targeted advertising approach that brings even greater numbers of leads into your content or Marketing Hourglass.Continue to test, tweak and refine your outbound efforts based on actual conversations and conversions that move through your Omnimarketing approach.Re-engage your customers to measure results and enable referrals.
Via marketingIO
Kathy Fredericks's insight:

The right blend has to be there...especially when it comes to tweaking your marketing approach - inbound and outbound!

more...
marketingIO's curator insight, August 27, 2013 8:23 AM

I found it strange that the term "marketing automation" was not used in this post, as how can you effectively execute on the strategy without it. Regardless, let me take a stab at redefining the formula that the author uses:


John Jantsch's formula:

Inbound marketing + inbound selling + social media + outbound marketing = Omnimarketing.

 

My formula:

Marketing automation + social selling + inbound marketing tactics + outbound marketing tactics = B2B Marketing


What's yours?


  • See the article at www.ducttapemarketing.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Kathy Fredericks
Scoop.it!

5 great articles you may have missed (August 5-11, 2013)

5 great articles you may have missed (August 5-11, 2013) | Ever evolving marketing technology | Scoop.it
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for August 5-11, 2013: Klout: The Online Standard of Vanity? by Brenda Somic...
Kathy Fredericks's insight:

Some great stuff here!

more...
No comment yet.