This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation.
A few things that caught my attention:
**Buyers are interested in what you know rather than what you sell
**They refer to "suspects" as anyone who either shares your content or
buys your products
Interesting to follow the process through these images - can help you to tighten your content marketing strategy.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
See slideshare here: [http://slidesha.re/KFruVw]