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CES Week is Upon Us You can expect to see some cool episodes from CES next week, and a lot more episodes than you're used to. CES is a big event for geeks, a...
As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different.
Via massimo facchinetti
This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation.
A few things that caught my attention:
**Buyers are interested in what you know rather than what you sell
**They refer to "suspects" as anyone who either shares your content or buys your products
Interesting to follow the process through these images - can help you to tighten your content marketing strategy.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
See slideshare here: [http://slidesha.re/KFruVw]
Via janlgordon
Conference program building: DVDs or streaming? The traditional way we build conference programs is like how we order DVDs on Netflix. We decide in advance the content we want and order it from presenters. Once the conference starts we have no choice except to view the presentations we’ve ordered. At participant-driven events, building the conference program is much closer to how we pick a streaming movie to watch on Netflix. When it’s time to settle down on the couch with our popcorn, we pick the movie we want at that moment and start to watch. Not to our liking? We can stop the stream and try something else.
The customer conversion funnel is essential to content development. Learn what it is, why you should know it, and how to discover it.
Via massimo facchinetti
There are some reasonable and relatively simple ways to incorporate foursquare and encourage audience participation at your next event.
Via etech Events, Caroline Ross
Useful for discussing the impacts of technology on event organisers.
Via Caroline Ross
The 21st Century is focused on images and storytelling. Images and stories connect to our emotions. Our conferences need more imagery, stories to connect.
Via Olivia Murray
Meeting and event planners can use the visual social media site Pinterest to demonstrate their culture, showcase previous events, seek ideas for new projects, highlight key speakers, provide exposure for sponsors, promote the destination, and build...
Via Olivia Murray
Social Media is a highly effective platform for companies and consumers to engage with each other. It also provides an excellent way to increase viewership and drive huge business.
Via eventsnorthern
Online event management companies offer unique features and benefits not least offering affordable solutions for hundreds of online businesses all of which have flourished and thrived with the help of an expert management ...
Via Hanna Jung
Do you have an event to promote? Looking for ways to reach a wider audience online? In recent articles, I talked about guest blogging and social networks as very efficient promotional tools.
Via KarenDaniels.com, Hanna Jung
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Holding an event? Wondering how to best promote it? There is certainly one thing you that cannot afford to ignore – Social media. Social media is an amazingly p ...
Use care in setting up the event, then create excitement with visually compelling posts and ads.
Take a look at the best marketing infographics that have been created so far in 2012.
Here are four simple ways to make conference presentations more interesting and stickier.
Via Mary Perfitt-Nelson
interactive installations - Interactive installations are works of art that, on their own, are brilliant—but with the help of the viewers, interactive art becomes someth...
Event marketing dashboards, are the new hot thing for event lovers. They help you to save time and possibly bring a few attendees in.
Via Olivia Murray
Most conferences are about dispensing knowledge and information. The challenge is that today's culture is seeking experiences, not information. (We agree!
Via Lee Jackson, Nicole Narey, Olivia Murray
Conferences matter. Since the beginning of time man has congregated to celebrate, learn, share ideas and socialize. The advent of social media does not replace the human desire to be part of a community. Even the recent years of recession could not stop the most desirable conferences from growing (SXSW exploded from 2009 to 2012). People want to come together, and when a meeting has impact.... they come back year after year (and bring their friends!). Some have argued that traditional live meetings are "old school" and have outlived their usefulness, but I disagree. Boring live meetings that are not challenging the experience of attendees are the problem. In a recent conversation with an association executive in charge of a large convention, she said "While our numbers are dropping, our board is not ready to try anything new this year". If not now, when?
Via eventsnorthern
Social Media is increasingly important to market conferences and trade shows. Obviously, email and print are not dead and belong in each marketing plan, but social media are here to stay! ...
Via eventsnorthern
If you decide to start running events as part of your marketing mix, it's easy to think the most challenging element will be the logistics.
Via KarenDaniels.com, Hanna Jung
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