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15 Metrics Every Marketing Manager Should Be Tracking - Hubspot

15 Metrics Every Marketing Manager Should Be Tracking - Hubspot | Events Automation | Scoop.it

Abstract...

 

Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there's a substantial world beyond those important yet simple measurements. In fact, you can go much deeper into your data to see how certain marketing components are working together, learn what improvements can be made to better your marketing, and avoid some serious pitfalls before they happen. All you need is to have your marketing metrics list ready, and the tools to get started. 

 

So to help you get started, here are some of the key marketing metrics and reports you should be analyzing if you're looking to advance your marketing game. It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business.

 


Via marketingIO
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marketingIO's curator insight, February 19, 2013 7:57 AM

Great way to either choose KPIs for your efforts, or benchmark current KPIs against these metrics.


  • See the article at blog.hubspot.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Email Copywriting: How a change in tone increased lead inquiry by 349% | MarketingExperiments Blog

Email Copywriting: How a change in tone increased lead inquiry by 349% | MarketingExperiments Blog | Events Automation | Scoop.it
Understanding how tone affects the performance of your emails can aid your email copywriting efforts.

 

Summary...

 

Today’s MarketingExperiments blog post will share an experiment featured in our recent Email Copywriting Clinic, sponsored by Ongage, in which presenter Flint McGlaughlin, Managing Director, MECLABS revealed the results of an experiment on how tone affects conversion.

 

Our goal is to show marketers the effectiveness of your messaging is impacted by how customers perceive it.

 

The results of this experiment reveal two key principles Flint emphasized every marketer should understand when it comes to the medium of email:

The goal of effective email copy is not to convince a customer to buy, but rather to serve a customer in a way that enables them to quickly make the best decision.To make the best decision, a customer must be able to understand and accept a series of logical premises that lead to an ultimate conclusion – to click.
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marketingIO's curator insight, February 19, 2013 8:49 AM

Fascinating results.  When taking the "customer service" tone vs. the direct response tone, the results shot up dramatically.


  • See the article at www.marketingexperiments.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) | Events Automation | Scoop.it
Sales - This installment answers two questions: What's the difference between inbound and outbound marketing? (and which is better?) and With so much content to create, where do we focus our efforts?
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