Ryan Bonnici is the head of marketing at ExactTarget Asia Pacific. By day he helps marketers create a world-class consumer experience that influences online and offline behaviour to drive marketing-generated revenue.
Marketing automation has never been part of my reality. Maybe it's because I've never been in an industry where leads were a numbers game, or maybe I've just been behind the curve. Ryan has some great tips here - my favorites are: Auto-responders in the pre-show phase and Drip Campaigns after the fact. Any show I've attended could see value in both of these.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.