Event Marketing Trends, Tips & Best Practices
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Inside Sephora's Branded Beauty Strategy - The Business of Fashion

Inside Sephora's Branded Beauty Strategy - The Business of Fashion | Event Marketing Trends, Tips & Best Practices | Scoop.it
The Business of Fashion
Inside Sephora's Branded Beauty Strategy
The Business of Fashion
Sephora has changed the way women shop for cosmetics, giving traditional department store counters their first real competition in over 50 years.
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6 Secrets to Better Networking at Conferences

6 Secrets to Better Networking at Conferences | Event Marketing Trends, Tips & Best Practices | Scoop.it
In March 2009, at the SXSW conference in Austin, Texas, I attended dozens of sessions and parties and and met hundreds of people. But it was a chance meeting with Guy Kawasaki on the trade show floor
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Are You Throwing Money Away at Trade Shows?

Are You Throwing Money Away at Trade Shows? | Event Marketing Trends, Tips & Best Practices | Scoop.it
Shopping for trade show giveaways can be an overwhelming experience. Learn from trade show Coach Susan Freidmann how to make sure you are getting the best ROI at your trade show events.
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